Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Feb 6, 2025 • 5min
Affordable Podcast Ads vs. The Big Game, Determined DEI, & More
Here's what you need to know for this week in the business of podcasting: Spotify struggles to win with video, why brands are going regional for the big game, and how DEI makes a better business.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 5, 2025 • 4min
Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More
Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal noise.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 5, 2025 • 9min
Regarding Reach, and the Business-Minded Audience
In a two-part one-part article, Tom breaks down the business podcast consumer and looks atpodcasting’s cost-effective reach.The Business Podcast Consumer StudyWritten and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
Feb 4, 2025 • 4min
YouTubers Becoming Podcasters, Australian Podcasting's 2024 Performance, & More
Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report, and the market's race for flexibility.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 3, 2025 • 5min
How Podcasts Covered Disaster, Growing Turkish-Language Market, & More
Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend on the rise.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 31, 2025 • 9min
Podcasting's Share of ⏰, Podcast Listening @ Work, & More
Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at work.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 30, 2025 • 4min
Google's Open Source Adtech, Black U.S. Podcast Listenership, & More
Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche.Find links to every article mentioned and the full write-up here on Sounds Profitable.
4 snips
Jan 29, 2025 • 12min
And Now, Your Moment of (Audio) Zen
Discover surprising trends in audio consumption, revealing a decline in overall listening yet an explosion in podcast popularity. The discussion highlights how post-pandemic behaviors are reshaping the audio landscape and impacting traditional media. Tune in for valuable strategies designed for podcasters to flourish in a video-dominated world, emphasizing the unique strengths that audio offers. This exploration unveils the evolving dynamics that define today's media consumption.
Jan 29, 2025 • 5min
Podcasters 🔜 White House Press, How Commuters Listen, & More
Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 28, 2025 • 6min
Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More
Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for.Find links to every article mentioned and the full write-up here on Sounds Profitable.
