Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Feb 24, 2025 • 5min
Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More
Here's what you need to know for today in the business of podcasting: YouTube's new tier, brand safety relevance, and big moves from the BBC.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 21, 2025 • 6min
Potential Podcast Paywalls, Reading UK Ranker, & More
Here's what you need to know for this week in the business of podcasting: examining podcasting by zip codes, branded podcast performance and measuring that performance, and on Wondery and SirirusXM opting out of rankers.Sign up for the webinar here.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 20, 2025 • 5min
📌 Podcast Popularity, Prepping for Video, & More
Here's what you need to know for today in the business of podcasting: podcasts not prepping for video, what you listen to, and new Edison research.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 19, 2025 • 5min
Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More
Here's what you need to know for today in the business of podcasting: behind the branded podcast, opting out of podcast rankers, and podcast syndication.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 18, 2025 • 6min
Spotify’s Report Card, Slow 💰 Builds Podcasting, & More
Here's what you need to know for today in the business of podcasting: Spotify struggles with ads but might be winning with video, and the new slow creator fund.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 14, 2025 • 9min
Podcasting @ SXSW, YouTube on 📺, & More
Here's what you need to know from this week in the business of podcasting: On Air Fest is coming next week, SXSW is on the horizon with the biggest podcasting footprint yet, another earnings call roundup, and YouTube just hit the milestone of TV watch-hours beating out both Desktop and Mobile. To that note: are you attending SXSW? We’ve created an incredibly short form so we can know who’s coming along. We’d love to see you there.Catch all the articles mentioned on Sounds Profitable.
Feb 12, 2025 • 6min
Interviewing On Air Fest, 📺 Beats 📱 on YouTube, & More
Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first profitable year, YouTube viewing on TV passed mobile and desktop, Mediavision finds podcasting is growing healthily in Sweden, and a look at ad buyers maturing how they use podcast advertising in multi-channel campaigns. Find links to every article mentioned here on Sounds Profitable.
Feb 11, 2025 • 5min
Australia ❤️ Audio, Netflix Eyes Podcasting, & More
Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns should go omnichannel.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 10, 2025 • 4min
Fragmented Video Podcasting, Wow in the World + Wondery 360, & More
Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from Wondery.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 7, 2025 • 10min
Podcast Investment Reach, Super Bowl $avings, & More
Here's what you need to know for this week in the business of podcasting: cost-effective advertising, why your business needs DEI, and learning lessons from the golden arches.Find links to every article mentioned and the full write-up here on Sounds Profitable.
