Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Mar 6, 2025 • 6min
Podcasting @ SXSW, How to Use Surveys, & More
Here's what you need to know for today in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 5, 2025 • 5min
Are Podcasters Influencers? AdOps Takes Center Stage, & More
Here's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and building from the influencer playbook.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 5, 2025 • 7min
The Three Most Important Statistics about News Podcast Listeners
Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
Mar 4, 2025 • 5min
Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More
Here's what you need to know for today in the business of podcasting: Joe Rogan's decline, inside news podcast listeners, and new developments in immersive audio.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Mar 3, 2025 • 7min
Advertisers 🧱 The Oscars, Podcasting OK in UK, & More
Here's what you need to know for today in the business of podcasting: a MIDAS report, cost-cutting in podcasting, and advertisers block the Oscars.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 28, 2025 • 11min
🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More
Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving subscriber churn. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 27, 2025 • 4min
Australian Audio Performance, Updating YouTube's Midrolls, & More
Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 26, 2025 • 5min
Looking @ News Podcast Audiences, Combating Podcast Churn, & More
Here's what you need to know for today in the business of podcasting: solving subscriber churn, ad click efficiency, and industry opportunities.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Feb 26, 2025 • 10min
Recapping On Air Fest 2025
Gavin Gaddis recaps their On Air Fest experience and reflects on the importance of carrying the flame for podcasting. Written and narrated by Gavin GaddisAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
Feb 25, 2025 • 4min
Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More
Here's what you need to know for today in the business of podcasting: the new Shorts ecosystem, the rise of alt measurement, and the evolution of brand partnerships.Find links to every article mentioned and the full write-up here on Sounds Profitable.
