Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jan 27, 2025 • 5min
Podcasts Powering Growth, Selling Old Shows with 🤖
Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations in audio investment.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 24, 2025 • 7min
What Business Listeners Want, 📝 On the Podcast Election, & More
Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 23, 2025 • 3min
Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More
Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening patterns.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 22, 2025 • 3min
Reflecting on the Podcast Election, Netflix's Ad Growth, & More
Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 22, 2025 • 7min
Buyers Are Listeners, Too
If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it.Video link.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
Jan 21, 2025 • 4min
Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More
Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 17, 2025 • 8min
Listening to Podcast Listeners, Shortform Video’s Future, & More
Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 16, 2025 • 2min
Who Listens to Business Podcasts, the Hunt For Connection, & More
Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 16, 2025 • 1min
Industry Research, News, and the Business of Podcasting
Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Friday roundup of important stories you might have missed (along with why they matter to podcasting).
Jan 15, 2025 • 4min
Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More
Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
