Sounds Profitable And Now, Your Moment of (Audio) Zen
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Jan 29, 2025 Discover surprising trends in audio consumption, revealing a decline in overall listening yet an explosion in podcast popularity. The discussion highlights how post-pandemic behaviors are reshaping the audio landscape and impacting traditional media. Tune in for valuable strategies designed for podcasters to flourish in a video-dominated world, emphasizing the unique strengths that audio offers. This exploration unveils the evolving dynamics that define today's media consumption.
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Declining Audio Consumption
- Total audio consumption declined by 8% between 2015 and 2024.
- This decline occurred despite podcast listening increasing, primarily at the expense of other audio sources like AM/FM radio.
Podcasting's Opportunity and Challenge
- Podcasters have a growth opportunity but face the challenge of replacing existing audio habits.
- Consider video strategies to reach audiences on video-first platforms and create a pathway to audio.
Preserving and Growing Audio Habits
- Focus on audio's value proposition, making it a 'moment of zen', and creating audio-first content.
- Emphasize companionship, consider episode length, champion 'found time', and create listening rituals.