Campaign Trend Podcast

I wanted to share with you a modified version of a talk I gave recently at Campaigns & Elections Campaign Tech conference here in DC. It was informed by many of the conversations you’ve already heard on the show and I wanted to share with you how I’ve synthesized those into a way forward for political online fundraising. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Our guest today is Michael Beach, CEO of Cross Screen Media, a leading CTV activation managed service for marketers and agencies. Before starting Cross Screen he was one of the co-founders of Targeted Victory and he had an extensive political career in the field prior to that. In our conversation we dig into the nuts and bolts of building a business on the cutting edge of political technology. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Today we’re welcoming Dante Vitagliano back to the show. He’s the founder of Trailmapper whose software helps Republican campaigns upgrade their major-donor fundraising program. We last spoke to Dante in December 2021 (listen here). In this episode we’re getting caught up on his progress, hearing his lessons learned, and sharing advice for new entrepreneurs.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Today’s conversation is all about the state of campaign tech on the Left. Higher Ground Labs, the Democrats’ startup ecosystem hub, recently released their annual Political Tech Landscape Report which you’ll find linked in the show notes. If you’ve ever seen the very crowded chart of all the tech Democratic campaigns use, you know this report.  We’re digging into the report and sharing key insights about this rare glimpse into what the other side is working on. Our guests:Matt DailerAmanda ElliottSubscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Our guest today is Terry Sullivan, partner at Firehouse Strategies, a leading public affairs firm, but for the purposes of our conversation today, Terry was the campaign manager of Senator Marco Rubio’s 2016 presidential campaign where he also had the honor of being my boss. He’s played a senior strategic role in more than 100 campaigns from the bottom of the ballot all the way to the top.In today’s episode we’re talking about presidential primary announcement season which is well underway. What preparations are candidates making, why are they so coy when everyone knows they’re running, and what comes next? We dive into all that and more.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Our guest today is John Hall, partner at Apex Strategies, a new firm focused on building sustainable fundraising programs. Prior to starting his own firm, he was President of Targeted Victory where he collected over 48 million individual contributions and raised more than $1.5 billion. In our conversation, you’ll learn why it’s so critical for Republicans to narrow the online fundraising gap, what’s changed in the digital campaigning landscape, and some ideas for how to move forward. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Our guest today is Shannon Chatlos of Strategic Partners & Media, a full-service advertising and consulting agency based in Annapolis, Maryland. Shannon leads the firm’s digital team serving clients that include political campaigns, associations, advocacy clients, and corporations. In this episode we discuss the evolving paid media landscape online, how it’s changing the way campaigns are run, and her advice for selling into the political industry. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

We’re doing a deep dive into the topic of social listening on this episode. For those of us working in the public affairs and political space, we want to know what’s being said about our candidates, policy issues, and more. But the challenge is there’s so much data and so much noise that it’s hard to separate what matters. That’s where social listening comes in. To help us understand, we’re joined by Zack Condry, founder of Echo, a data-focused digital corporate communications firm that helps companies mitigate risk and dampen complex issues affecting their reputation. Zack started his career in the political campaign world before transition to public affairs and corporate communications.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Keith Norman, head of political sales at Premion, discusses the shift to connected TV advertising for campaigns due to viewer trends. Topics include targeting strategies, creative approaches, measuring success, and the importance of adapting to the changing TV landscape.

We’re joined today by Amanda Elliott, a political digital strategist and author of the Doomscroll, a newsletter about the world of digital politics on the Right. Previously she was Digital Director at the Republican Governors Association and she’s been innovating in the digital campaign space for more than a decade. In our conversation today, you’ll learn more about the RGA, the unique challenges of gubernatorial campaigns, what she’s learning as a newsletter writer, and what to look out for in presidential campaign launches.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider