Campaign Trend Podcast

This episode is all about political text messaging. Why are campaigns turning to this old-school tech as a reliable method for getting out the vote and raising money? How do campaigns tap into the power of texting without becoming annoying? We’re digging into all that and much more. To help us understand, we’re joined by Jack Bobin, Head of Business Development and Partnerships at Tatango, an industry leader in political text messaging. Jack has spent the last 5 years helping political agencies and campaigns understand the SMS marketing landscape. Before that, he was at AT&T for nearly a decade.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Our guest today is Tyler Brown, he’s the president of Hadron Strategies, a digital public affairs agency. He was formerly the Director of Digital Strategy at the Republican National Committee where he worked for four election cycles. In our conversation we dig into the differences between digital marketing for campaigns and public affairs.This episode is sponsored by Campaign HQ. If you’re looking for a team that moves at the speed of politics like you do, search no further than Campaign HQ. For more than 20 years they’ve been a trusted partner for winning campaigns and conservative organizations to deliver millions of effective voter ID, persuasion, patch through, and get out the vote calls and texts. They’re giving away their best script writing secrets to listeners of the Business of Politics Show. Just go to campaign-headquarters.com/podcast to get your copy right now.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Ken Mika is the CEO of Politicoin, a new digital fundraising firm. Ken was previously director of email marketing at the RNC during the 2020 cycle and he’s worked on a number of campaigns with a focus on fundraising. In our conversation today, we look forward to what’s next for the fundraising landscape in 2024. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

This episode is all about the Republican National Committee - the RNC - what it is, who’s on the committee, and the organizations role within the broader Republican party.To help us understand, we’re joined by Saul Anuzis, managing partner of Coast to Coast Strategies and president of the 60 Plus Association, the conservative alternative to AARP. He was chairman of the Michigan Republican Party from 2005-2009. He ran for chairman of the RNC in 2009 and 2011. He also served as Michigan’s National Committeeman so he has valuable insight into the inner workings of the party.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Our guest today is Ron Nehring. His extensive resume includes former Chairman of the California Republican Party, he was the Republican nominee for Lieutenant Governor and he was national spokesman for Senator Ted Cruz’s 2016 presidential campaign. In our conversation we dig into his post-election takeaways and where Republicans can improve before 2024.For Republicans reviewing 2022, time to ask the impolite questions (TheHill.com)Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Today, we’re digging into a topic that’s on everyone’s mind after the 2022 midterm elections and that’s the mechanics of absentee and early voting – which for short hand most people refer to as “AB/EV” and we’ll do for the rest of the show.To help us understand all of the ins and outs is someone who has a lot of experience with get out the vote operations. Matt Dailer was most recently campaign manager for Iowa Senator Chuck Grassley. He was previously Deputy Political Director at the Republican National Committee and Executive Director of the West Virginia GOP.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Adam Wise is a Senior Vice President at National Media Research, Planning & Placement, where he helps clients develop and execute paid advertising campaigns. In this episode we dig into the challenge of measuring digital ad spend, how to build media plans in a fragmented landscape, and what campaigns can do to better integrate their paid campaign into other efforts. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

On today’s episode, we’re having a free-flowing discussion about the current status of online fundraising for campaigns. We’ve seen recent polls confirm what we know anecdotally that voters - not just activists - are getting burnt out by aggressive fundraising tactics. What should political professionals do with this information?To answer that question and more, we’re joined by two experienced digital political operatives who have helped candidates, PACs, and non-profits raise millions of dollars online.Ian Hines is a Republican digital strategist who specializes in fundraising for state parties.Allen Fuller is the Founder of Flat Creek, an advocacy and technology firm. He’s been doing digital campaigning since we called them “e-campaigns.”Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Josh Nelson is the CEO of Civic Shout whose motto is “surprisingly easy email & SMS acquisition for your progressive cause or campaign”. He’s a vocal critic of the status quo when it comes to online fundraising practices on the Right and the Left. Civic Shout just released a poll that asked Democratic and Democratic leaning Independents view email and SMS fundraising by campaigns. We dig into that poll in our conversation and learn more about the better way forward for campaign marketing.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

This episode is all about money and politics. We dig into the different sources of money that flow into the industry, who they go to, how they are used, and what all of this means for political professionals building businesses in the industry. To keep things simple, we’re going to speak about federal election spending because all 50 states are different.To help us understand, we’re joined by Michael Ahrens, a Senior Vice President at Bullpen Strategy Group. He was the Communications Director at the Republican National Committee and has a background in communications and research. Michael has also been involved in fundraising and as a strategic advisor to major donors.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider