Campaign Trend Podcast

Adam Wise is a Senior Vice President at National Media Research, Planning & Placement, where he helps clients develop and execute paid advertising campaigns. In this episode we dig into the challenge of measuring digital ad spend, how to build media plans in a fragmented landscape, and what campaigns can do to better integrate their paid campaign into other efforts. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

On today’s episode, we’re having a free-flowing discussion about the current status of online fundraising for campaigns. We’ve seen recent polls confirm what we know anecdotally that voters - not just activists - are getting burnt out by aggressive fundraising tactics. What should political professionals do with this information?To answer that question and more, we’re joined by two experienced digital political operatives who have helped candidates, PACs, and non-profits raise millions of dollars online.Ian Hines is a Republican digital strategist who specializes in fundraising for state parties.Allen Fuller is the Founder of Flat Creek, an advocacy and technology firm. He’s been doing digital campaigning since we called them “e-campaigns.”Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Josh Nelson is the CEO of Civic Shout whose motto is “surprisingly easy email & SMS acquisition for your progressive cause or campaign”. He’s a vocal critic of the status quo when it comes to online fundraising practices on the Right and the Left. Civic Shout just released a poll that asked Democratic and Democratic leaning Independents view email and SMS fundraising by campaigns. We dig into that poll in our conversation and learn more about the better way forward for campaign marketing.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

This episode is all about money and politics. We dig into the different sources of money that flow into the industry, who they go to, how they are used, and what all of this means for political professionals building businesses in the industry. To keep things simple, we’re going to speak about federal election spending because all 50 states are different.To help us understand, we’re joined by Michael Ahrens, a Senior Vice President at Bullpen Strategy Group. He was the Communications Director at the Republican National Committee and has a background in communications and research. Michael has also been involved in fundraising and as a strategic advisor to major donors.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

We’re digging into all of the data and spending numbers for digital campaigning in the 2022 midterms with Kyle Tharp, Managing Editor of FWIW Media. He writes the FWIW newsletter and has a long resume working for non-profits and technology companies on the left, including ACRONYM and NGP-VAN. Kyle and his team have been fastidiously tracking the metrics for digital campaigns across the country and his newsletters are must-reads.  Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Juri Schnöller is co-founder of Cosmonauts & Kings, Germany’s premiere digital political communications agency. He’s worked on campaigns for German Chancellor Angela Merkel and European Commission President Jean-Claud Juncker. Juri is at the cutting edge of innovation in EU politics and has also recently launched his own software platform Civical. In our conversation, we talk about the differences between US campaigns and European campaigns, what he’s learned from the 2022 midterms, and how he drives innovation in German politics. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

No new episode this week, but some words of encouragement. If you're looking for something to listen to, here are some recommendations:Politics and Professional Ethics – Prof. Peter Loge (GWU)How To Build A Career In Professional Politics – Michael Cohen (Modern Political Campaigns)How Political Entrepreneurs Can Break Into Public Affairs – Joe Pounder (Bullpen Strategy Group)How To Innovate On The Cutting Edge Of Politics – Patrick Ruffini (Echelon Insights)From Campaigns To Techstars – Arielle McKenzie (Grasshopper)Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Our guest today is Alex Keeney founder of Star Spangled Gamblers, a podcast and website about the world of political prediction markets. Founded in 2018, it’s the hub for the political gambling community. In today’s episode, you’ll learn about this controversial world of betting on politics, how predictors make their decisions, and how political professionals might derive insights from these markets.Political prediction markets involve real risk and none of what we discuss in this episode should be considered financial advice.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Andy Yates is co-founder of Republican Ads, a self-service digital advertising platform built for GOP campaigns. He’s had a long background in running political efforts. In this conversation, we learn more about the political advertising space, his entrepreneurial journey, and what we can expect to see in the upcoming midterms. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Today we’re joined by Stephen Aaron, the founder of 527 Tracker, a new website that aggregates, analyzes, and alerts users to Super PAC spending in real-time. He also runs Perspective Strategies, a public affairs firm based in Washington, DC. He’s got a long background in the policy and communications side of politics. In our conversation we learn more about what 527 Tracker is seeing ahead of the midterms, how Stephen became an entrepreneur, and what he’s learned from building software.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider