Explainer: Political Text Messaging (Jack Bobin)

This episode is all about political text messaging. Why are campaigns turning to this old-school tech as a reliable method for getting out the vote and raising money? How do campaigns tap into the power of texting without becoming annoying? We’re digging into all that and much more.

To help us understand, we’re joined by Jack Bobin, Head of Business Development and Partnerships at Tatango, an industry leader in political text messaging. Jack has spent the last 5 years helping political agencies and campaigns understand the SMS marketing landscape. Before that, he was at AT&T for nearly a decade.

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