Campaign Trend Podcast

Paul Allen, founder of Citizen Portal and former CEO of Ancestry.com, discusses the importance of using AI to hold reps accountable. The fragility of the environment and decline of journalism are explored. AI can make public info accessible and detect patterns of bad behavior. The lack of informed citizens and the entertainment value of politics are addressed. AI can improve citizen engagement and involvement in local and state governments.

Today we’re talking with Michael Duncan, a founding partner at Cavalry, an issue management firm that works with Fortune 500 companies, trade association, political and non-profit clients. He’s had an extensive career in digital campaigning, but he’s also the host of the Ruthless Podcast, which has taken the GOP political world by storm over the last 3 years. They were just tapped to provide the pre-game coverage for the first Republican presidential debate this year. In our conversation, we talk about the growth of the podcast, what lessons he’s learned as a content creator, and how he thinks more campaigns can embrace the power of audience building. Support the Business of Politics Show by becoming a member of the Startup Caucus Network. Click here to join now.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

*** NEW: Visit BusinessOfPoliticsPodcast.com/join to become a supporter of the show. ***This episode is all about programmatic digital advertising in the political space. You’ll learn more about how it works, the risks and benefits, and what new technology is doing to make it more efficient – especially for political campaigns.To guide us on this discussion, we’re joined by a pair of industry experts from Powers Interactive, a programmatic media company. Jordan Lieberman is the CEO and he boasts a long career in the political advertising industry as does Kate Holliday, VP for Political and Public Affairs.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

We’re talking with Hunter Schwarz, a journalist whose Yello website chronicles everything related to politics and design.  He’s been a reporter at CNN, the Washington Post, IJ Review, and Buzzfeed. In this episode, we discuss the role of branding in modern politics, what he thinks about the 2024 Republican logos, and the design trends he hopes cross over into politics. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

We’re joined today by Josh Klemons a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping progressive campaigns, organizations and brands of all shapes and sizes find, hone and tell their stories online.Our conversation today is about the state of email marketing in the 2024 Republican primary and Josh has an interesting outsider’s perspective as a Democrat and he wrote a blog post where he assessed all of the 2024 Republican contenders’ email campaigns. We dig into what he’s looking for, what trends he’s spotted, and what he thinks down ballot campaigns should take or leave from presidential campaign email strategy.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

This episode is all about how campaigns can create media for their ad campaigns on a low budget. Despite an increase in political spending – especially when it comes to media – the need for campaigns to create content is growing every day. So campaigns of all sizes need to think about how they balance output and costs. Our focus today is going to be on video creative since it’s the most in demand and the most costly.To help us understand, we’re joined by Danny Laub, a partner at Poolhouse, who serves as a key political advisor and media consultant for Republican campaigns across the country."Common Cents" – Glenn Youngkin for GovernorMeet Glenn Youngkin's Ad Man - Will Ritter (POOLHOUSE)Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Mike Nellis is the founder & CEO of Authentic, a digital-first fundraising and advertising agency with an impressive list of Democratic clients, including President Joe Biden. Mike was an advisor to then Senator Kamala Harris’ presidential campaign in 2020 and he’s a serial entrepreneur. His latest company is Quiller, an AI copilot that helps Democratic campaigns and allied organizations draft and deploy high quality, effective fundraising content. In our conversation we learn about Mike’s journey launching Quiller, some strategic decisions he made along the way, and his advice for other entrepreneurs building with AI.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Our guest today is Adam Belmar, founder of Advocacy Content Kitchen, a media production studio catering to organizations with important stories to tell. Adam has a background in journalism – he was a Senior Producer on ABC’s This Week with George Stephanopoulos. He went on to serve President George W Bush as Deputy Director of the Office of White House Communications. After the White House, Adam has been working with a lengthy roster of corporations, non profits, and trade associations advising them on their content and communications strategies. He's also the producer of the Business of Politics Show.In our conversation we dig into how podcasts are becoming an important medium for the public affairs industry, how to get into podcasting, and what makes a podcast effective.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

In this episode of the Business of Politics Show, host Eric Wilson is joined by Caleb Smith, the Digital Communications Director for the Speaker of the House Kevin McCarthy. Caleb discusses the critical role technology plays in political communication, emphasizing the importance of audience engagement and adaptability in messaging. He talks about the challenges of staying up-to-date with emerging social platforms and expresses enthusiasm for the potential of Virtual Reality (VR) in political storytelling. The conversation also delves into the implications of artificial intelligence (AI) in content creation, with a focus on both the efficiencies it can bring and the concerns around deep fakes. Caleb shares how AI is currently being used in the Speaker's office for tasks such as transcription and embedding captions in videos. The episode concludes with Caleb recounting personal anecdotes, including his marriage proposal on the balcony of the Capitol. Throughout the discussion, Caleb’s insights reflect his commitment to effectively communicating the Speaker's messages to the American public by leveraging technology.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Fire up your dial up modems because we’re going old school today – our guest first started working in digital politics back in the 1990s. Colin Delany is the founder of epolitics.com, an award-winning website covering the field of digital politics and online advocacy. He’s also a digital strategist and consultant for campaigns and non profits. Colin is out with the 2023 edition of his book – How to Use The Internet to Change the World and Win ElectionsSubscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider