Campaign Trend Podcast

We’re diving into the current state of affairs for political programmatic advertising. Where do major tech platforms stand in terms of their policies on campaign ads, what alternatives exist, and what can campaigners do to prepare for further disruptions?Joining us to discuss this and more is Matt Hedberg, the COO of RepublicanAds.com – our sponsor for this episode. Republican Ads is the only self-service voter targeted digital advertising platform built for conservatives by conservatives. We interviewed co-founder Andy Yates during an earlier episode of the podcast – listen here.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Bubba Atkinson, Co-founder of Monarch Media Ventures, discusses the gap in political media, the rise of niche content, the impact of technology, and the evolution of online fundraising in the political media industry.

This episode was recorded during a live, in-person event on Tuesday, September 12, 2023. Click here to RSVP for our next in-person event on Tuesday, October 3 in Washington, DC. In this episode we discuss the Iowa Caucuses – the first nominating contest in the 2024 Republican presidential primary. We’ll dig into what they are, how they work, and what candidates need to do to win.We’re joined by two Iowa natives and experts: David Kochel and Nicole Schlinger.David is the owner of Redwave Communications, a Des Moines-based, political and public affairs firm. He’s who you want to have on your team if you want to win in Iowa – that’s included six presidential campaigns!Nicole is the President of Campaign HQ, a Brooklyn, Iowa -based phone call and texting firm that has a client roster as long as your arm from across the country. She’s been a part of four Iowa Presidential campaigns and is one of the few Iowa operatives with both an Iowa Straw Poll and Iowa Caucus win under her belt.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Paul Allen, founder of Citizen Portal and former CEO of Ancestry.com, discusses the importance of using AI to hold reps accountable. The fragility of the environment and decline of journalism are explored. AI can make public info accessible and detect patterns of bad behavior. The lack of informed citizens and the entertainment value of politics are addressed. AI can improve citizen engagement and involvement in local and state governments.

Today we’re talking with Michael Duncan, a founding partner at Cavalry, an issue management firm that works with Fortune 500 companies, trade association, political and non-profit clients. He’s had an extensive career in digital campaigning, but he’s also the host of the Ruthless Podcast, which has taken the GOP political world by storm over the last 3 years. They were just tapped to provide the pre-game coverage for the first Republican presidential debate this year. In our conversation, we talk about the growth of the podcast, what lessons he’s learned as a content creator, and how he thinks more campaigns can embrace the power of audience building. Support the Business of Politics Show by becoming a member of the Startup Caucus Network. Click here to join now.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

*** NEW: Visit BusinessOfPoliticsPodcast.com/join to become a supporter of the show. ***This episode is all about programmatic digital advertising in the political space. You’ll learn more about how it works, the risks and benefits, and what new technology is doing to make it more efficient – especially for political campaigns.To guide us on this discussion, we’re joined by a pair of industry experts from Powers Interactive, a programmatic media company. Jordan Lieberman is the CEO and he boasts a long career in the political advertising industry as does Kate Holliday, VP for Political and Public Affairs.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

We’re talking with Hunter Schwarz, a journalist whose Yello website chronicles everything related to politics and design.  He’s been a reporter at CNN, the Washington Post, IJ Review, and Buzzfeed. In this episode, we discuss the role of branding in modern politics, what he thinks about the 2024 Republican logos, and the design trends he hopes cross over into politics. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

We’re joined today by Josh Klemons a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping progressive campaigns, organizations and brands of all shapes and sizes find, hone and tell their stories online.Our conversation today is about the state of email marketing in the 2024 Republican primary and Josh has an interesting outsider’s perspective as a Democrat and he wrote a blog post where he assessed all of the 2024 Republican contenders’ email campaigns. We dig into what he’s looking for, what trends he’s spotted, and what he thinks down ballot campaigns should take or leave from presidential campaign email strategy.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

This episode is all about how campaigns can create media for their ad campaigns on a low budget. Despite an increase in political spending – especially when it comes to media – the need for campaigns to create content is growing every day. So campaigns of all sizes need to think about how they balance output and costs. Our focus today is going to be on video creative since it’s the most in demand and the most costly.To help us understand, we’re joined by Danny Laub, a partner at Poolhouse, who serves as a key political advisor and media consultant for Republican campaigns across the country."Common Cents" – Glenn Youngkin for GovernorMeet Glenn Youngkin's Ad Man - Will Ritter (POOLHOUSE)Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Mike Nellis is the founder & CEO of Authentic, a digital-first fundraising and advertising agency with an impressive list of Democratic clients, including President Joe Biden. Mike was an advisor to then Senator Kamala Harris’ presidential campaign in 2020 and he’s a serial entrepreneur. His latest company is Quiller, an AI copilot that helps Democratic campaigns and allied organizations draft and deploy high quality, effective fundraising content. In our conversation we learn about Mike’s journey launching Quiller, some strategic decisions he made along the way, and his advice for other entrepreneurs building with AI.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider