Campaign Trend Podcast
Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)
May 1, 2024
Zack Roday, Partner at Ascent Media, discusses strategies for creating impactful content in a fragmented media landscape. Topics include adapting to evolving media consumption habits, using stacked content in political campaigns, analyzing metrics for success, and maximizing impact through authentic storytelling in advocacy.
25:27
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Quick takeaways
- Adapting to media fragmentation requires tailored strategies for engaging diverse audiences.
- Stacking content through various channels amplifies message reach and ensures narrative consistency.
Deep dives
Challenges of Fragmented Media Environment
In today's fragmented media landscape, reaching voters across diverse platforms presents a significant challenge for campaigns and advocacy groups. The diverse media consumption habits of voters require tailored strategies to cut through the noise. Overcoming this fragmentation is vital for successful communication with audiences, as highlighted by the need for optimized content delivery across multiple channels. Strategies must adapt to the constantly evolving media landscape to effectively engage voters and avoid wasted efforts.
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