Campaign Trend Podcast Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)
May 1, 2024
Zack Roday, Partner at Ascent Media, discusses strategies for creating impactful content in a fragmented media landscape. Topics include adapting to evolving media consumption habits, using stacked content in political campaigns, analyzing metrics for success, and maximizing impact through authentic storytelling in advocacy.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Navigating the Evolving Media Landscape for Political Strategies
02:49 • 3min
Stacked Content Strategy in Political Campaigns
05:19 • 16min
Strategic Approach to Overcoming Media Fragmentation through Content Stacking and Metrics Analysis
21:01 • 2min
Maximizing Impact Through Authentic Storytelling in Campaigns and Advocacy
22:43 • 3min