Campaign Trend Podcast

Our guest today is Stephen Aaron, founder of Perspective Strategies. He is also the founder of a voter turnout initiative in 2024 called Vote4America that worked to activate social media influencers and podcasters.In this episode we dig into the mechanics and strategy of working with social media influencers with an eye towards how everyone - not just presidential candidates - can incorporate this into their campaigns.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

In this episode, we look back at the key themes from the world of campaigning with highlights from some of our best episodes in 2024. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

David Kanevsky, from 3D Strategic Research, dives into crucial insights from the 2024 Post-Election Survey. He reveals a alarming decline in local TV news viewership, with only 35% of voters tuning in daily, while social media, especially TikTok, has surged as a primary news source. The rise of podcast listenership, now at 32%, showcases a shift in how voters consume news. Kanevsky emphasizes the importance of adapting campaign strategies to connect with diverse electorates and highlights the potency of personal recommendations in voter engagement.

Mike Hahn is the President of Digital Strategy & Operations at Frontline Strategies. In the 2022 cycle he was the Deputy Digital Director at the NRSC and is an alum of the Trump 2016 and 2020 campaigns where he served as the Director of Social Media. In total, he has raised well over $100 million online for various groups.In this episode we’re digging into the initial learnings about digital fundraising in 2024 and what the future looks like for the grassroots fundraising space.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Scott Tranter is Director of Data Science at Decision Desk HQ, the only provider of real-time election results, race calls, and data to cover US elections from the presidency and Congress to the county and city level. We previously spoke with Scott about his experience building and selling his previous company, Optimus.In this episode we dig into the nuts and bolts of making race calls on Election Night in an accurate and timely manner.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Chaz Nuttycombe is director of CNalysis, an election forecasting website and is the first-ever American election outlet that created forecasts for state legislative districts and chambers across the country and remains the sole group dedicated to this work.In this episode we discuss the process behind building election forecasts, what they mean, and how they’re being used on the campaign trail.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Chris Faulkner who is a Senior National Strategist at Majority Strategies, one of the biggest consulting firms in the political space. Chris spent almost a decade as a Marine before getting into politics and he has worked on a LOT of campaigns.In this episode we diver further into the mechanics and strategy around early voting and vote by mail in the 2024 Election.Become a Campaign Trend Insider to support the podcast and get more analysis. Click here to join.Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider

Jessica Anderson, President of the Sentinel Action Fund and former Executive Director of Heritage Action for America, discusses strategies to navigate the unpredictable 2024 election. She highlights the surge in absentee and early voting, emphasizing the need for flexibility in campaign tactics. Anderson underscores the importance of personal voter contact and grassroots efforts over traditional advertising. Additionally, she introduces innovative tools for relational organizing that enhance political participation through personal connections.

Katie Harbath, Chief Global Affairs Officer at Duco Experts and former Facebook Public Policy Director, dives into the ever-evolving world of digital campaigning. She discusses the contrasting strategies of Republicans and Democrats while addressing how Facebook's role in the 2024 election is shaping up. The conversation highlights the challenge of reaching younger voters on platforms like TikTok and the complexities surrounding political discourse online. Harbath also sheds light on the implications of AI in elections, advocating for a balanced perspective amidst ongoing technological advancements.

Our guest today is Matthew Mazzone a partner at Ascent Media Agency where he leads large scale branding and marketing campaigns. Before getting into agency world, Matt was the Director of Film and Visual Media at the Republican National Committee.In this episode we’re talking about virtual production – how it works and what it means for political ad makers.Watch Virtual Production In Action - https://www.youtube.com/watch?v=0AmlMcfxzT8Become a Campaign Trend Insider to get exclusive content and more. Subscribe on YouTube: Visit the Campaign Trend Website: Follow us on X Follow us on LinkedIn Subscribe to our Newsletter Become a Campaign Trend Insider