Campaign Trend Podcast Unstructured Data, Structured Insights: AI Tools for Campaign Analysis
Aug 13, 2025
Explore the fascinating intersection of AI and campaign analysis. Discover how artificial intelligence can transform open-ended survey responses into actionable insights. The discussion highlights four groundbreaking AI models tested on voter feedback. Delve into the intricacies of question framing and the challenges of engaging participants. Learn how large language models unlock hidden themes, enhancing understanding of voter priorities. The conversation emphasizes the importance of integrating AI with human judgment to craft more effective campaign strategies.
AI Snips
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Episode notes
Open Questions Reveal Hidden Priorities
- Open-ended survey questions reveal issues multiple-choice can hide.
- Removing preset choices surfaced unexpected voter priorities like the "Big Beautiful Bill."
Voters Named The Bill Unprompted
- Voters in-field referred repeatedly to a specific bill by name.
- The "Big Beautiful Bill" emerged organically and split opinion even though it wasn't a preset choice.
Use LLMs To Code Verbatims
- Use LLMs to create codebooks and code open-ended responses quickly.
- Expect initial setup and prompt work but gain large time savings on messy verbatim data.