Campaign Trend Podcast Panel: From Clicks to Conversation
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May 7, 2025 Scott Winn, COO of the California Republican Party, Bryan McPartlan from Prompt.io, and Caroline Strom from X share insights on modern political campaigning. They discuss the challenges of engaging voters in a fragmented media landscape and emphasize the importance of combining technology with personal conversations. The panelists explore innovative strategies, like leveraging social media and influencer outreach, to create meaningful connections. Furthermore, they highlight the value of quality content and long-term vendor relationships in driving effective campaign engagement.
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Layered Approach to Voter Outreach
- Modern campaigns can't rely on mass marketing to reach voters due to fragmented media consumption.
- A layered voter contact strategy using influencers, direct content, and relational organizing is essential.
Maximize X Platform Use
- Focus on engagement and relevance when creating organic posts on X to maximize distribution.
- Use geotargeting with paid ads to reach specific district or zip-code voters effectively.
Personalize P2P Text Messaging
- Personalize P2P texting messages to build genuine relationships instead of broadcasting generic content.
- Segment audiences by interests and tailor messaging to increase engagement and activation.