Scott Winn, COO of the California Republican Party, Bryan McPartlan from Prompt.io, and Caroline Strom from X share insights on modern political campaigning. They discuss the challenges of engaging voters in a fragmented media landscape and emphasize the importance of combining technology with personal conversations. The panelists explore innovative strategies, like leveraging social media and influencer outreach, to create meaningful connections. Furthermore, they highlight the value of quality content and long-term vendor relationships in driving effective campaign engagement.
