Navigating Complex Media Buys – Lara Aulestia (1060 Advisors)

Lara Aulestia is founder and CEO of 1060 Advisors, a paid media strategy, planning and buying company serving the public affairs and political industry. She has an extensive background in political media buying with past roles at iHeartMedia, Resonate, Xandr, and Warner Media.

In this episode we dig into the need to layer media buys across platforms to achieve our desired reach and frequency objectives.

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