
The Unscheduled CEO
This podcast is like getting an occasional voice-note from an entrepreneur who's running a multi-million dollar (profit) business. It's raw, completely unedited but most importantly: actionable!
Honestly, this should be called "Diary of a CEO", but that's... like.... taken already I think.
The Unscheduled CEO, hosted by Jonathan Courtney is counterintuitive advice on running a Small Business by someone who's been running one for over 13 years.
Jonathan Courtney is the CEO of AJ&Smart.com and Workshopper.com
Got a question you want to be read out on air? Comment on the current episode here: https://howtobusiness.substack.com/ howtobusiness.substack.com
Latest episodes

Jan 5, 2024 • 60min
E9: This Product Solved My Phone Addiction + How To Ruin Your 2024
In this episode, the host discusses their plan to turn around AJ&Smart's profits in 2024, a product that helps solve phone addiction, and how to feel terrible in 2024. They also talk about their relaxing holiday and end-of-year review, reflecting on draining relationships, the impact of alcohol on mental well-being, struggling with phone addiction, the importance of sleep and avoiding bad sleep hygiene, and investing in one's living space.

Dec 22, 2023 • 49min
What worked and what DIDN'T work in 2023
In this podcast, the host reflects on their revenue goals for 2023 and discusses their failed project and shift in strategy. They also review two products, 'eight sleep' bed cooling system and 'OP one field' synthesizer. The speaker shares their recent purchases and talks about the integration of alcohol in Irish culture. They also discuss the negative effects of alcohol on acid reflux and the importance of being mindful when drinking.

Mar 2, 2023 • 35min
New Study PROVES that Money Makes You Happier + This is the FINAL Episode - THE UNSCHEDULED CEO EP.8
Guess who's already bored of doing this podcast? HEHEHEHE*Money makes you happier (New Study)*Yes, the podcast is dead (for now)*Pee pee poo pooVideo version: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit howtobusiness.substack.com

Feb 23, 2023 • 1h
E7: The Remote Work Revolution is DEAD
Amazon ends its remote work policy, I think it's a good thing. * Why Remote work isn't always a good thing for employees * Is the podcast ending? * That's pretty much it for this week Join the substack: https://howtobusiness.substack.com/Video version: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit howtobusiness.substack.com

8 snips
Feb 15, 2023 • 54min
E6: How To Hack Life To Get What You Want + Our BEST Team Retreat Ever!
A quick episode this week! * Team Retreat recap * Why life is a videogame NOT a movie * Why you should choose the right role models * A life & career hack to get what you want This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit howtobusiness.substack.com

32 snips
Feb 6, 2023 • 2h
E5: How To Figure Out What Makes You Happy (A Simple Exercise)
* Watch the video instead: https://youtube.com/@theunscheduledceo* How to figure out what you want to do in life and what makes you happy* Our upcoming company retreat plans* and I tell you how we moved from charging by the hour and negotiating with clients to selling packages and getting paid in full This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit howtobusiness.substack.com

9 snips
Jan 30, 2023 • 1h 28min
E4: Our Business Model Was LEAKED & Sam Ovens Kills His $4 Million Dollar Mastermind
Entrepreneur and business coach Sam Ovens discusses the closure of his $36,000 mastermind and AJ and Smart's leaked business model. They describe how AJ&Smart transformed their business model with a product ladder, targeting individuals through ads on social media. The podcast also covers selling strategies through live streams and free trainings.

5 snips
Jan 24, 2023 • 1h 33min
03: Our #1 MOST EFFECTIVE Marketing Tactic + How We Started AJ&Smart (by accident)
Learn about the most effective marketing tactic used at AJ&Smart, how the company started with zero clients, the brand of sunglasses favored by Pierce Brosnan, and the secret behind the naming of AJ&Smart.

7 snips
Jan 17, 2023 • 1h 45min
02: A New Concept that Will Make You 23% Happier + Giving Away my Unused 7-Figure Ideas
A lot going on in this episode, and I am finding my feet in terms of recording, here’s what I discuss:* A new AJ&Smart product launch (secret free access)* A complex negotiation between 2 AJ&Smart departments* Why “De-Atomization” will make you happier in all aspects of your life* Money advise i’d give to my daughter when she’s 20* Giving away an idea that would make us millions but we don’t have time forGot a question for next week’s Mailbox segment? Comment below if you’re listening on Substack or find us over on the How To Business substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit howtobusiness.substack.com

Jan 10, 2023 • 1h 5min
I started a new Podcast! Here's Episode 1!
Testing 1,2,3, is this thing on?Ummm HEY! I’ve just launched a new weekly podcast called The Unscheduled CEO! You should be able to get it on all your favourite podcasting apps by next week but for now, you’ll prob have to listen to it in SUBSTACK.I literally just recorded this so it’s HOT OFF THE PRESS. Like, here’s me recording it one hour ago:Got a question for next week’s Mailbox segment? Comment below if you’re listening on Substack or find us over on the How To Business substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit howtobusiness.substack.com