LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht cover image

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Latest episodes

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Aug 21, 2024 • 39min

Fashion as Empowerment: How Gayle Perry Transforms Lives Through Style

In this episode of Leave Your Mark, I sit down with my friend and former colleague, Gayle Perry, a renowned fashion personal stylist and interior designer known for her empowering and healing approach to style. Gayle shares her journey from a challenging childhood where she was bullied to how she turned pain into purpose and became a force in the fashion industry. With a deep belief in the power of clothing to instill confidence and transform lives, Gayle discusses her unique styling techniques, her experiences working with high-profile fashion brands, and how she helps clients of all body types and budgets feel their most confident. Gayle's story is one of resilience, creativity, and the healing power of style.Main Takeaways: Fashion as Empowerment: Gayle emphasizes that clothing is not just about appearances but can serve as armor, helping individuals feel confident and capable. Her personal experience of finding strength through fashion informs her approach to styling others. Turning Pain into Purpose: Gayle's childhood experiences, including being bullied and growing up in a divorced home, led her to discover the empowering potential of fashion. This has fueled her mission to help others feel confident and strong through what they wear. High-Low Styling Philosophy: Gayle advocates for a mix of high-end and affordable fashion pieces, demonstrating that style is accessible to everyone, regardless of budget. Her approach includes practical tips like the "Gayle tuck" and "Gayle tie" to enhance any outfit. Importance of Presentation: Gayle discusses how thoughtful dressing impacts not only personal confidence but also how others perceive and trust you. Even in a remote work environment, she stresses the importance of dressing well to boost productivity and self-esteem. Personal Connection and Mentorship: Gayle's work goes beyond mere styling; she often acts as a mentor and emotional support for her clients, helping them rediscover their self-worth and confidence through personalized fashion guidance. Whether you're looking to reignite your passion, redefine your style, or simply find the confidence to stand out, this episode will inspire you to take action.
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Aug 14, 2024 • 1h 7min

Rebuild and Rebrand: Managing Unexpected Career Setbacks

Rebuild and Rebrand: Managing Unexpected Career SetbacksA CONVERSATION WITH AMY SHOENTHAL AND ALIZA LICHTThis might be the most comprehensive career advice episode on Leave Your Mark!!Recently laid off? Didn't get that promotion you were working towards? Impacted by company restructuring? Hitting a career slump and in need of motivation?Award-winning marketers and leadership experts Aliza Licht (author of On Brand) and Amy Shoenthal (author of The Setback Cycle) hosted a live mentorship session, sharing actionable steps you can take to navigate inevitable career setbacks, using them to shape your narrative and propel you forward. We share guidance that will help you identify the best time for a pivot, show you how to confidently navigate any setbacks you're facing, and offer ways to strategically position yourself as you craft your path forward.Topics covered:MINDSET/OVERCOMING FEAR/ JUST GETTING STARTEDJOB MARKET + LAYOFF NAVIGATIONSETBACK NAVIGATIONPERSONAL BRANDINGSENIOR-LEVEL TRANSITIONSOCIAL MEDIABALANCING MOTHERHOOD and AGEISMFEELING STUCK IN A ROLECONSULTING/SIDE HUSTLEGOAL SETTINGSTAYING MOTIVATED
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Aug 7, 2024 • 30min

Behind the Mic: Vanessa James's Journey from Stutterer to Voiceover Queen

In this new Leave Your Mark episode, I sit down with Vanessa James. Vanessa is the CEO and Founder of Vanessa James Media (VJMedia), a multi-media company where she celebrates her passions for voiceover, storytelling, travel, and on-camera hosting. You may not know her name, but you definitely know her voice. Known as "the voice you hear everywhere," Vanessa is a sought-after, seasoned multicultural voiceover actress who has lent her voice and talents to some of the world's most iconic brands. Her captivating voice can be heard nationwide on television, over 30 radio stations, and in the bustling yellow cabs of New York City on 103.5 KTU. Vanessa has voiced campaigns for Netflix, CW Network, PGA Tour, Amazon, IHeartMedia, and more. Vanessa's early years were marked by a significant speech impediment—a stutter that could have easily deterred her from pursuing a career that relies so heavily on clear and precise communication. Instead of letting this challenge define her, Vanessa transformed it into a powerful narrative of overcoming adversity. Her story is a potent reminder that our perceived weaknesses can be harnessed into our greatest strengths with determination and the right mindset.In this episode, you'll learn how Vanessa transformed challenges into triumphs, empowers women in media, and why she never stops learning how to perfect her craft. Vanessa's story is a powerful reminder that anything is possible with determination and hard work.
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Jul 31, 2024 • 38min

Breaking Fashion Norms: Tanya Taylor’s Fearless Path to Success

From the get-go, Tanya Taylor's upbringing set her apart. Growing up with parents who traveled the world with the Red Cross, Tanya was immersed in a rich tapestry of cultures and experiences. Her childhood home brimmed with diverse artifacts from around the globe, from Indonesian carved wooden temples to Thai silks. This exposure cultivated an insatiable curiosity and an appreciation for the world’s diversity, laying the groundwork for her fearless approach to fashion. In this episode of Leave Your Mark, I sit down with Tanya to discuss her journey and the driving forces behind her brand. Though Tanya initially pursued a degree in finance at McGill University, her creative spirit led her to Parsons School of Design. Here, she found her tribe and realized her true calling. Her subsequent internship at Elizabeth and James under Mary-Kate and Ashley Olsen allowed her to blend her business acumen with her design passion. This experience was instrumental in shaping her understanding of the industry and inspiring her to create her own brand. Entering the fashion industry is no small feat, and Tanya’s journey was significantly shaped by the mentorship she received through the Vogue Fashion Fund. Collaborating with industry veterans like Anna Wintour, Jenna Lyons, and Diane von Furstenberg provided her with invaluable insights and guidance. Tanya’s journey and insights offer a beacon of inspiration to anyone looking to carve their own path in the fashion industry. Tanya’s brand stands out not just for its vibrant prints and hand-painted elements but also for its emphasis on size inclusivity. Inspired by her mother's fluctuating confidence tied to available clothing options, Tanya set out to create a brand that offers comfort and empowerment to women of all sizes. Her approach to fashion is deeply rooted in making every woman feel confident and comfortable in her own skin. In this episode, Tanya provides insights into her brand's success, leadership style, hiring practices, and how she cultivates creativity within her team. Whether you're an aspiring fashion designer or an established professional, this episode offers valuable lessons on following passion, embracing creativity, and building a successful brand.
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Jul 24, 2024 • 19min

LinkedIn Personal Branding: What to Post and What to Avoid

Ever wonder if your LinkedIn posts are hurting or helping you professionally? Do you ever consider how people in your network feel consuming them? Are you someone that people want to mute? In this episode of 'Leave Your Mark,' I focus on effective personal branding on LinkedIn, sharing practical tips on how to post valuable and engaging content without coming off as self-centered or insincere. The episode explores common pitfalls like oversharing, bragging, and creating disingenuous posts. It also provides actionable advice on crafting posts that foster a positive personal brand. 00:00 Introduction: Are You Being Muted on Social Media?00:36 The Importance of LinkedIn for Professionals01:18 Shaping Your Narrative: Dos and Don'ts02:15 Avoiding the Bragging Trap03:18 Creating Value-Driven Posts05:03 Engagement Strategies and Pitfalls09:05 Balancing Vulnerability and Professionalism11:48 Authenticity vs. Disingenuous Content13:37 Final Thoughts on Personal Branding
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Jul 17, 2024 • 21min

Redefining Self-Care: Erica Diamond on Burnout Prevention and Time Management

In this episode of 'Leave Your Mark,' I sit down with Erica Diamond, a certified life and career coach, yoga and meditation teacher, and founder of the women's empowerment brand EricaDiamond.com. We discuss prioritizing self-care, recognizing burnout, and practical tips for time management. Erica shares her personal journey from a young entrepreneur facing burnout to a wellness advocate, providing actionable advice on managing stress, setting boundaries, and incorporating self-care into daily routines. You'll also learn about the importance of delegation, the power of walking and breathing exercises, and the concept of 'smart care.'
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Jul 11, 2024 • 20min

Is JLo Over? Analyzing the State of Jennifer Lopez's Personal Brand

Jennifer Lopez has a lot going on right now, and her personal brand isn't telling a pretty story. You might assume her celebrity woes are due to overexposure, but I have a different take. You see celebrities, they're not like us. They don't like to pay attention to the chatter, and lord knows they don't like reading the comments. But when you find yourself performing in an almost empty stadium in Italy, it's time to take a long, hard look at yourself and do a brand audit. Can JLo reset and evolve, or is she over? Analyzing perceptions from social media, I delve into criticisms of JLo's public image, including her perceived lack of relatability and fan engagement. Drawing from my experience as a former fashion publicist who has worked with JLo, I make some recommendations for JLo's necessary rebrand if she wants to stay relevant in today's social media-driven world.
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Jul 3, 2024 • 40min

How Larissa Thomson Leaned Into Her Intuition to Ideate the Launch and Reinvention of Onda Beauty

In this episode of Leave Your Mark, I welcome my longtime friend and former industry colleague, Larissa Thompson. We discuss Larissa's path from graphic design to the fashion industry and eventually co-founding Onda Beauty in 2016. She aimed to create a beauty and spa destination dedicated to a curated collection of clean, conscious, and safe beauty products. Larissa shares her journey of identifying a gap in the market, manifesting her vision, and building a community in a trusted space to discover, learn, and experience clean beauty products.The episode also delves into her many challenges, including the sale and eventual repurchase of Onda Beauty from bankruptcy. With anecdotes about friends helping during tough times and the importance of authenticity, Larissa gives a deep insight into her personal and professional growth through these experiences. The episode is filled with career advice, entrepreneurial spirit, and the importance of following one's intuition.
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Jun 28, 2024 • 5min

3 Takeaways from Last Night's Presidential Debate That Can Impact Your Career

There are millions of people doing commentary on last night's presidential debate. You don't come to the Leave Your Mark podcast for political commentary. Instead, I have broken down the three most important takeaways from the debate, based on my book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perspective., ones that can significantly impact your career.
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Jun 26, 2024 • 17min

Personal Branding Myths with Aliza Licht

In my first solo episode of the Leave Your Mark podcast, I dive into the common myths of personal branding. Does it make you cringe or does it make you credible? There are many misconceptions surrounding strategy, and I address common misconceptions about personal branding, such as the idea that it is primarily about self-promotion or that it requires complete transparency. I also deliver tactical and specific actionable advice on how to build a personal brand that accurately reflects your professional identity and values, underscoring the value of taking up space confidently. This episode serves as a teaser of much more advice in my book, ON BRAND, and how to manage your personal brand effectively, both online and offline.

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