LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance
I've been getting so many questions about my social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media engagement and performance, especially on Instagram. Spoiler alert: I discuss why I avoid a content calendar, emphasize posting out of passion rather than obligation, and outline the importance of brand guardrails. I provide insights on identifying stakeholders, staying genuine, and using native platform tools to optimize performance. I also share practical tips on content creation, visual identity, and cross-platform strategies to enhance personal branding. The episode spills a lot of tea on how to creating meaningful and impactful social media content.
00:00 Introduction to Social Media Rules
01:17 The Importance of Authentic Posting
02:16 Understanding Brand Guardrails
02:54 Defining Your Social Media Goals
05:41 Content Pillars and Visual Identity
13:34 Effective Use of Social Media Tools
18:36 Collaborations and Posting Strategies
24:27 Final Thoughts and Platform Strategies