
LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht
How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.
Latest episodes

Jul 2, 2025 • 38min
Navigating the World of Brand Collaborations with Julie Turkel
In a world saturated with brand collaborations, how do you stand out? In this episode of Leave Your Mark, I sit down with Julie Turkel, a leading brand licensing expert who has helped shape some of the most successful fashion and lifestyle collaborations of the past two decades. From her early corporate days at Nickelodeon and Discovery to launching her own boutique agency, Julie has made it her mission to help designers, influencers, and creative entrepreneurs scale their businesses through strategic licensing. We dive into how she spots the “magic” in a brand, why maintaining brand DNA is essential in today’s oversaturated market, and how social media has changed the game for creative growth. Julie also shares actionable advice on how artists can protect their creative IP and avoid common licensing pitfalls that can cost them long-term equity. Whether you’re an artist, designer, or founder looking to take your brand to the next level, this episode is packed with expert insights on how to grow and protect what you’ve built—without compromising your creative integrity.

Jun 25, 2025 • 12min
Stop the Job Hunt Ghosting and Learn How to Beat the Résumé Bots
Is your résumé getting ghosted by a bot? In this snack segment of Leave Your Mark, I delve into the frustrating experience of applying for jobs and not hearing back, even after submitting a perfectly crafted resume. Highlighting the case of Derek Mobley who sued Workday over AI bias, I provide actionable resume tips to beat the bots used by major companies. Learn how to format your resume to be ATS-friendly and the importance of leveraging your network to get past automated screening systems. Plus, insights into the evolving legal landscape around AI in hiring and practical advice from my book 'Leave Your Mark.'

Jun 18, 2025 • 38min
Claudia Chan on the Quiet Crisis Behind High Achievers and Success
In this episode of Leave Your Mark, I sit down with my friend Claudia Chan, an award-winning serial entrepreneur, New York Times bestselling author, keynote speaker, and Whole-Self Leadership™ coach. She has dedicated half of her life to empowering women and the cultures in which they work and live. Her B2B company, S.H.E GLOBL, has focused on coaching entrepreneurs and corporations to be changemakers.
Over the last decade, her annual S.H.E. Summit has convened 600 renowned speakers from over 400 companies, including Morgan Stanley, ESPN, Google, Bacardi Global, and PepsiCo.
In this episode, we delve into her concept of the 'Invisible Epidemic,' exploring the hidden burnout and anxiety that plague high achievers. Claudia shares her personal journey and the inspiration behind her focus on Whole-Self Leadership™ and faith. We discuss the cognitive patterns driving burnout, the importance of aligning outward performance with inner truth, and Claudia's IHAC framework for creating a more fulfilling life. Tune in to learn how to lead your life with wholeness and passion.
00:00
Introduction to Leave Your Mark
00:34
Meet Claudia Chan: Leadership Coach and Speaker
01:01
The Invisible Epidemic: Burnout and Anxiety
03:26
Understanding the Mind-Body Connection
04:55
Patterns in High Performers
06:37
The Burnout Baller and Major Life Transitions
10:36
Aligning Outward Performance with Inner Truth
12:30
The IHAC Framework: Imagination, Healing, Alignment
17:17
The Bridge to a New Paradigm
18:02
The Courage to Create the Future
18:57
Unfulfilled Potential and Low-Grade Depression
20:16
Leading Your Own Life
21:09
Balancing Multiple Roles and Avoiding Burnout
24:13
The Importance of Passion-Driven Work
25:00
Energy Management and Productivity
30:00
The Role of Family and Heritage
31:36
Defining Success and Wholeness
33:23 Conclusion and Final Thoughts

Jun 11, 2025 • 13min
Leadership Transparency: How Much Is Too Much?
In today’s workplace, transparency is expected—but how much is too much?
In this episode, I break down the new rules of leadership transparency, spotlighting recent real-world examples from JPMorgan, Meta, Delta, and Business Insider. You’ll hear what those companies got wrong—and what they could have done better.
Plus, I share a practical decision-making filter to help leaders decide what to share, when to share it, and how to do it without eroding trust.
You’ll learn:
When transparency builds trust—and when it backfires
The difference between honesty and oversharing
What to say when you don’t have all the answers
A 5-question leadership filter to guide communication
How to avoid performative openness and drive real connection
Whether you're a seasoned executive or a first-time manager, this episode is your toolkit for navigating transparency with clarity, empathy, and intention.

Jun 4, 2025 • 53min
Leadership, Failure Tolerance, and Climbing Everest: Powerful Lessons from Alison Levine
In this episode of Leave Your Mark, I sit down with history-making polar explorer, mountaineer, and leadership expert Alison Levine. We delve into her incredible journey from the boardrooms of Goldman Sachs to leading the first American women's Everest expedition and completing the Adventure Grand Slam despite having Raynaud's disease and undergoing three heart surgeries. Alison shares her insights on leadership in extreme environments, overcoming personal limits, and the importance of resilience. We also discuss her experiences at Goldman Sachs, her tenure as a leadership professor at West Point, and the valuable lessons she learned from the top of some of the world's tallest mountains. Not to mention incredible insights from her book, On the Edge. Find out how Alison's failures paved the way for her eventual successes and her approach to risk management both in the mountains and in corporate settings. Don't miss her profound thoughts on the true goals of mountaineering, the importance of resilience, and the power of encouragement.

May 28, 2025 • 37min
Career Insights for New Grads: Building Your Brand and Network with Stacey Ross Cohen
In this episode of Leave Your Mark, I sit down with Stacey Ross Cohen, CEO and founder of Co-Communications, bestselling author of the Brand Up series, TEDx speaker, and marketing professor, to discuss personal branding and career advancement for early professionals. The conversation dives into the essentials of beginner personal branding, highlighting a three-step framework from Stacey's book, Brand Up 2.0: Propel Your Early Career Success. It features invaluable career-building best practices and helps young adults tell unique stories highlighting their best selves and answering the million-dollar question: Why Choose You?
Stacey shares insights on leveraging LinkedIn, networking, and the balance between content creation and genuine engagement. She also offers practical advice for young professionals on effective job application strategies and how to make a lasting impression during interviews. Additionally, the episode touches on the crucial role of follow-up skills and the nuanced use of LinkedIn's 'open to work' feature. No matter your career path or goals, Stacey's insights will teach you how to craft your professional digital presence and set you up for success.
00:00 Introduction and Welcome
01:30 Target Audience for the Book
02:35 Understanding Personal Branding
04:39 Personal Branding in 3D Framework
06:24 Delivering Your Value
10:32 Navigating Social Media and Algorithms
13:58 Graduation Tips and Job Market Insights
18:31 Networking and Interviewing Skills
21:40 Brand Up Book Overview
28:39 Open to Work on LinkedIn
32:32 Conclusion and Final Thoughts

May 22, 2025 • 12min
The Art of Feedback: How to Give It, How to Take It, and How to Grow from It
Mastering the Art of Giving and Receiving Feedback
Welcome back to Leave Your Mark. In this episode, I delve into the essential skill of feedback—how to give it effectively and how to receive it with grace. I'll provide a step-by-step guide on giving timely, specific, and constructive feedback, including practical examples and methods like the SBI (Situation, Behavior, Impact) framework. On receiving feedback, I'll cover how to regulate your emotional response, seek clarity, and act on advice. Whether you're a manager or climbing the corporate ladder, these tips will help you use feedback as a tool for professional growth. Tune in to learn how to transform feedback from a source of anxiety into a catalyst for personal and career development.

May 14, 2025 • 37min
Future-Proof Your Career with LinkedIn's Catherine Fisher
In this eye-opening episode of Leave Your Mark, I sit down with Catherine Fisher, LinkedIn's career expert, to explore the critical skills you need to stay
competitive in today's rapidly evolving job market. Catherine shares invaluable insights on AI literacy, conflict resolution, and how to seamlessly incorporate new skills into your professional life. We also discuss the best ways to optimize your LinkedIn profile to attract top recruiters and stand out from the crowd. Whether you're actively job hunting, considering a career pivot, or aiming to stay relevant, this episode is packed with actionable advice and real-world examples to help you take control of your career journey.
00:00
Introduction and Welcome
00:27
Navigating the Uncertain Job Market
01:45
Future-Proofing Your Career with Skills
03:56
The Importance of Soft Skills
04:57
Leveraging AI in Your Career
06:29
Conflict Resolution in the Workplace
08:24
Self-Assessment and Skill Development
13:30
Optimizing Your LinkedIn Profile
14:53
Job Market Trends and Strategies
16:53
Personal Branding and Visibility
32:01
Final Thoughts and Conclusion

May 7, 2025 • 33min
Mastering the Moment: Marina Luri from Fashion PR to Elite Event Planning
In this episode of Leave Your Mark, I chat with my former colleague and friend, Marina Luri, the founder and creative director of Marina Luri Events. Marina shares her inspiring journey from working in high-profile fashion PR to becoming one of the most sought-after event planners in the world, with offices in New York, Connecticut, and Italy. With over two decades of designing jaw-dropping events across the US and Europe, she's the mastermind behind high-profile weddings, galas, and private events that feature celebrity performances.
Word of mouth is everything in an industry where you're as good as your last event. Marina's commitment to maintaining discretion — especially with high-profile clients — has kept her at the top. We dive into how her background in fashion influences her event designs, the challenges of running her own business, and her strategies for managing high-profile, luxurious events. Marina also discusses the importance of mentorship and her passion for helping the next generation of creatives. Tune in for some rich insights and career advice that you can put into action right away!

Apr 30, 2025 • 17min
Meghan Markle at TIME100: When Personal Branding Misses the Moment
What happens when your personal brand doesn’t match the moment?In this episode, I break down Meghan Markle’s recent TIME100 interview
analyzing where her messaging went wrong, how she lost control of the
narrative, and the branding lessons every leader, entrepreneur, and creator
needs to know. From flower sprinkles to unboxing confessions, I uncover how small missteps can turn into big brand consequences — and what it takes to pivot with purpose. If you care about building a resilient, authentic brand, you don’t want to miss this episode.