In this episode of Leave Your Mark, I break down the recent controversy surrounding Poppi, the prebiotic soda brand, following a bold marketing stunt gone wrong. The campaign, which involved sending 32 custom Poppi branded vending machines to top influencers, sparked backlash over elitism, wastefulness, and detachment from loyal customers. I delve into the two main areas of criticism: alienating a core customer base and concerns over sustainability and execution. Tune in to hear my strong take on influencer marketing, the founder apology, and why I believe Poppi will ultimately be just fine. Plus, get my insights on the importance of brands being bold and creative in their marketing efforts.00:26 The Poppi Soda Brand Controversy00:49 Backstory and Marketing Stunt Breakdown02:01 Backlash and Core Customer Alienation03:07 Environmental Concerns and Execution Issues03:51 Founder and Company Response05:05 Broader Implications of Influencer Marketing05:37 Host's Perspective on the Controversy09:10 Final Thoughts and Marketing Insights11:27 Conclusion and Call to Action

Who is really to blame? In this episode of 'Leave Your Mark,' I discuss the controversial marketing strategy of the film 'It Ends With Us,' directed by Justin Baldoni and starring Blake Lively. The promotional campaign faced criticism for being tone-deaf, especially considering the movie's sensitive themes of domestic violence. I reveal new evidence that shifts the focus of responsibility away from Sony. I also share actionable marketing tips to avoid such pitfalls in the future, emphasizing sensitivity and stakeholder inclusion. Tune in to learn valuable lessons on responsible and effective marketing.

In this episode of Leave Your Mark, I review an article from Quartz on the emerging concept of a 'hybrid hierarchy' in the workplace. I discuss how some companies offer flexible schedules to high-performing employees while others are required to adhere to strict in-office attendance. I debate the challenges and implications of this approach, touching on issues of fairness, transparency, and potential workplace tension.

In this episode of Leave Your Mark, I focus on navigating mental health challenges in high-performing workplaces. Drawing from my background in public relations, I share valuable insights on maintaining productivity while safeguarding mental well-being. I discuss real-world examples like Simone Biles prioritizing her mental health and tech leaders addressing burnout. I provide essential tips for high performers, such as prioritizing tasks with the 80/20 rule. I also offer actionable advice for employers and leaders on modeling healthy behaviors, promoting work-life balance, spotting burnout, and fostering a culture of psychological safety.

In this episode of Leave Your Mark podcast, I engage in a compelling conversation with Anjli Raval, the management editor at the Financial Times. We discuss Anjli's article 'Women shouldn't face a penalty for promoting themselves', her experiences interviewing female CEOs, and the challenges women face in self-promotion. Our discussion highlights the importance of personal branding, cultural differences in perceptions of success, and actionable advice for professionals to effectively amplify their voices. Anjli also shares her journalistic approach and how thoughtful engagement can lead to greater professional opportunities. 00:00 Introduction to Leave Your Mark00:26 Meet Anjli Raval: Management Editor at Financial Times01:36 The LinkedIn Post That Sparked a Conversation02:07 Challenges Faced by Female CEOs03:09 The Importance of Personal Branding12:52 Cultural Differences in Personal Branding21:33 Advice for CEOs and Professionals24:38 Conclusion and Final Thoughts

In this episode of Leave Your Mark, I'm thrilled to welcome back Carrie Kerpen, a transformative leader in the business world. Carrie, the founder and CEO of The Whisper Group—an exit readiness advisory practice for women-owned businesses—shares her incredible journey. Previously, she started, scaled, and sold Likable Media, a pioneering social media agency. We dive into her strategic approach to building and selling a profitable business, her development of The Whisper Group, and her mission to close the exit gap for female entrepreneurs. Carrie also discusses her upcoming book, 'The Whisper Way,' and offers a unique perspective on optimizing businesses for exit. You'll gain actionable insights on career growth, business optimization, and personal branding from this insightful discussion.

This year's Golden Globes reminded us of the importance of intentional and clear communication in public speaking. Today's episode on Leave Your Mark delves into powerful takeaways from several of the speeches at the Golden Globes, emphasizing the value of authenticity and the consequences of ignoring impactful narratives – lessons that extend beyond the awards stage to everyday communication and storytelling.In this episode of Leave Your Mark, I'm thrilled to welcome back my friend and personal media trainer, Jillian Straus, CEO and founder of Straus Strategic Communications, to break down some standout speeches from the Golden Globes. In contrast, I break them down from a personal branding and PR standpoint. We dive into Demi's powerful and relatable speech that captured vulnerability and empathy and contrast it with Adrian Brody's speech, which notably avoided key elements of his film's Holocaust narrative. Throughout our discussion, we emphasize the importance of intention, authenticity, and conveying a clear message in public speaking.

As we wrap up another year, I find myself reflecting on my journey and eagerly preparing for the opportunities ahead. This time of year, evaluations are in full swing, and I'm here to share how to tackle your year-end review to ensure you’re on the path to success and a well-deserved promotion.In this episode, I provide a comprehensive, step-by-step guide on how to effectively tackle your year-end review to position yourself for a promotion. Learn the importance of documenting your accomplishments, making your results measurable, and using the STAR format to clearly articulate your contributions. Discover how personal branding, soliciting feedback, and setting personal development goals can enhance your review process. Understand the value of being proactive, handling constructive criticism, and preparing for compensation discussions.Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!

In this episode, I challenge you to identify your 'North Star Goal' and utilize ChatGPT 4.0 as a personalized career coach. I emphasize the importance of setting lofty goals and provide a detailed step-by-step guide on how to prompt ChatGPT to create a strategic plan tailored to your career aspirations. By feeding ChatGPT comprehensive information about your achievements, strengths, and areas for improvement, you can get a customized roadmap that breaks down high-level goals into manageable daily tasks. I underscore the value of AI in professional development and encourage viewers to adopt this innovative approach to advance their careers.Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!

In this episode of Leave Your Mark, I welcome Ingrid Jean Baptiste, a journalist, actor, and founder director of the Chelsea Film Festival. Ingrid shares her inspiring journey of creating the festival after a life-changing car accident. She discusses her passion for promoting the work of emerging filmmakers and raising awareness about global issues. She talks about the impact of the festival, her personal resilience, and the importance of following one's intuition. Ingrid also reflects on her outspoken activism and how she hopes to leave her mark on the world through her work.Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!