Under the Influence Podcast

In today’s solo, Whitney unpacks her process for hiring, exploring the importance of hiring people who excite you and having a shared vision with your team. Whitney breaks down what she looks for when hiring, why creating clear expectations is critical, and the systems she has for communication to build trust and strong company morale.In this episode of Under the Influence:Factors Whitney considers when hiringInvesting in your hires to reduce turnoverHaving a shared vision with your employees Communication systems to build trust & company moraleHow Whitney’s hiring process has evolvedThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Whitney:Instagram: @whitneyeckisPodcast IG: @undertheinfluence.pod  Eckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions

Aimee Yang is the Founder and CEO of BetterBrand, a consumer food tech company working to challenge the status quo of diet and healthy eating by taking on the refined carbs industry. Born in LA, BetterBrand is transforming the most carb-heavy foods into the least, starting with bagels.Aimee launched BetterBrand in 2021 after securing a record-breaking $1.2M pre-seed round, making Yang the first American female founder to raise over $1M in a venture-led pre-seed round across the food tech, consumer, and food and beverage industries (via Crunchbase). The round was led by VERSO Capital, placing Better Brand in a portfolio amongst unicorns Impossible Foods & Eat JUST.Through BetterBrand, Aimee believes that unnecessary limits are meant to be broken; that everyone deserves to enjoy freedom and joy to the fullest; and that we can create a Better world, together.In this episode of Under the Influence:BetterBrand origin story: disrupting diet culture & the food industryTurning a bagel into the carb equivalent of 2 banana slicesBringing joy without deprivation into eating Investing in your brand at the startBeing movement vs. product focusedConnect with Aimee:IG: @eatbetter Website: eatbetter.com TikTok: @eatbetterbrand Connect with Whitney:Instagram: @whitneyeckisPodcast IG: @undertheinfluence.pod  Eckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions

Today, we’re looking at influence and marketing through the lens of the craft beer industry with brewer and brand ambassador for Ballast Point Brewing Co., Jeff Lozano.Jeff Lozano left a career in nursing to get his foot in the door of the San Diego brewing industry any way he could. He started as a weekend night-shift janitor at Ballast Point and worked his way up to brewer within three years. Jeff has worn many hats over the years; his climb has been fueled by punk rock and relentless thirst for great conversation. Ultimately, his career has led him to become one of the faces of the brand as an ambassador and host of “Dedicated to the Craft”. The podcast reflects what he values the most – sharing great stories with great people. He lives in Normal Heights with a wife of 5 years and two children, a daughter (2) and a son (18 months).In this episode of Under the Influence:How Jeff climbed the ranks at Ballast Point BrewingHow the synergy in brewing is reflected in the work cultureThe marketing and artistic branding of Ballast Point Brewing Co.How storytelling + transparency on social media leads to influenceWhit + Jeff’s Ballast Point Brewing beer tastingConnect with Jeff:Jeff’s IG: @jefflozano Ballast Point’s IG: @ballastpointbrewing Website: ballastpoint.com Podcast: Dedicated to the CraftConnect with Whitney:Instagram: @whitneyeckisPodcast IG: @undertheinfluence.pod  Eckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions

In today’s solo, Whitney is unpacking how she shifted out of scarcity mindset by releasing the tight grip she had on her agency. She talks about her process for healing the disappointment and resentment she had been holding onto, and how shining a light on these harbored emotions allowed her to bring in new opportunities.In this episode of Under the Influence:How Whitney has experienced scarcity mindsetHow letting go resulted in Whitney’s agency growingBeing radically transparent with your teamHealing resentment & disappointment with her agencyWriting exercise to unpack unhealed emotionsResources:Christina: christinathechannel.com Connect with Whitney:Instagram: @whitneyeckisPodcast IG: @undertheinfluence.pod  Eckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions

Ali Bonar is CEO & founder of Oat Haus, a food company on a mission to make food fun. Their flagship product, Granola Butter, is the world's first oat-based spread. Ali created Granola Butter out of her eating disorder recovery, and is passionate about helping others with body image and food freedom. She lives in Philadelphia with her partner Eric and dog Squishy.In this episode of Under the Influence:How Ali’s eating disorder recovery led her to create Oat HausCreate community by showing behind the scenes of your businessReal talk about the struggles of entrepreneurship How to connect with customers & leverage social media for growthHow to harness the power of influence & opinion leadersConnect with Ali:Oat Haus: oat.haus IG: @oat.haus Connect with Whitney:Instagram: @whitneyeckisPodcast IG: @undertheinfluence.pod  Eckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions

In today’s solo, Whitney shares her recent experience with navigating anxiety and how she’s been prioritizing mental rest. She takes you through her key practices for moving through her fear, exploring how creating space to mentally purge, feeling through the emotion, and leaning into self-forgiveness have been crucial tools for her self-healing.In this episode of Under the Influence:How Whitney’s practicing mental rest for her anxietyMeditation and mental mind dumpsThe power of humanizing your fear to move through itGiving yourself space to feel your emotionsWhat self-forgiveness looks like for WhitneyThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Whitney:Instagram: @whitneyeckisPodcast IG: @undertheinfluence.pod  Eckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions

Jessica Windell, PR professional, shares how she revolutionizes the PR & consulting world. She emphasizes the importance of networking, trust, values, emotional connection, and tapping into target markets. Connect with her on Instagram: @mavenconsulting.co ; @jess_rian

Buckle up ‘cause Whitney’s coming in hot to open up a dialogue around what it means to be a woman in our society. She shares her own personal stories of experiences that left her feeling manipulated, disgusted, and small, and why it’s critical that we talk about these issues and stereotypes that women face every day.In this episode of Under the Influence:Whitney’s experience being raised by her dad & the lack of gender rolesPersonal stories of unfair treatment because of Whitney’s genderThe standard women are held to & the stereotypes experiencedHow to open up conversations on women’s experiences in societyHow we can challenge and encourage each other to growConnect with Whitney:Instagram: @whitneyeckisEckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions

Today, Whitney is talking to Jake Kelfer about what is really required to create the freedom for the life we want. Jake is a lifestyle entrepreneur, business coach, and life elevator dedicated to helping people create transformational experiences and achieve their true potential through connection.In this episode of Under the InfluenceWhat happens when your dream is redirectedCreating the perfect scheduleOvercoming entrepreneurial guiltHow to become more productive, higher performing, and freedom achieving Growing your network and using your influenceConnect with Jake:Instagram: @jakekelferWebsite: jakekelfer.comBooks Connect with Whitney:Instagram: @whitneyeckisEckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions

Whitney takes you on yet another adventure via solo episode. She shares about the immense undertaking the Get Supr launch was and reflects on social media feedback post-launch. Whitney shares about the mental and physical burnout she is experiencing, the purpose behind our burnout and provides her own three actionable tips on how you could move through your own burnout season. Follow Along! Whitney: @whitneyeckis Eckis Marketing : @eckismarketing Get Supr : @getsupr More information about the show + businesses: whitneyeckis.com