56. PR + Influence: The Ultimate ‘How To’ Guide with Jessica Windell

Call it passion, love of people, or maybe just a natural knack for storytelling — whatever it is she's fueled by, Jess isn't slowing down any time soon. From the get-go, she knew her desire to represent brands and leaders with a purposeful story was a strong one, and after 12 years in PR -- seven at the helm of BAM The Agency and five leading communications for the Fresh Snacking leader, Perfect Snacks -- Jess launched Maven Consulting in 2020 to help consumer brands get their PR strategy on the right track, on their own terms and own time.

With an overwhelming desire to bring great brands, people, and products to life in the form of storytelling, she believes the real magic happens when those stories are told in the right way, at the right time, and to the right audiences (aka “the trifecta”). She's obsessed with finding the unique trifecta for each and every brand she engages with and is excited by the process of uncovering how that trifecta aligns with its respective needs, wants and goals at its current (always unique) life stage.

In this episode of Under the Influence:

• How Jess is revolutionizing the PR & consulting world
• Network by forming genuine relationships
• Influence comes from trust, values, & emotional connection
• What to know about stakeholders & influencer marketing
• Tap into your target market by connecting to those with influence

Connect with Jessica:

• Instagram: @mavenconsulting.co ; @jess_rian
• Website: mavenconsultingco.com

Connect with Whitney:

• Instagram: @whitneyeckis
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions