Jessica Windell, PR professional, shares how she revolutionizes the PR & consulting world. She emphasizes the importance of networking, trust, values, emotional connection, and tapping into target markets. Connect with her on Instagram: @mavenconsulting.co ; @jess_rian
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question_answer ANECDOTE
From Agency To Founder
Jessica traced her PR path from agency (BAM) to in-house (Perfect Bar) to founding Maven Consulting.
Those moves taught her the brand-agency gap she now helps companies bridge.
volunteer_activism ADVICE
Start With Why For PR
Do define why you need PR and what outcomes matter to your business before hiring help.
Use PR to move business metrics, not just to chase press hits.
volunteer_activism ADVICE
Teach Teams To Be Self-Sufficient
Do use short, intense consulting engagements to train internal teams and create sustainable PR capability.
Deliver clear tools so brands can execute after you leave and avoid costly agency mismatches.
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Call it passion, love of people, or maybe just a natural knack for storytelling — whatever it is she's fueled by, Jess isn't slowing down any time soon. From the get-go, she knew her desire to represent brands and leaders with a purposeful story was a strong one, and after 12 years in PR -- seven at the helm of BAM The Agency and five leading communications for the Fresh Snacking leader, Perfect Snacks -- Jess launched Maven Consulting in 2020 to help consumer brands get their PR strategy on the right track, on their own terms and own time.
With an overwhelming desire to bring great brands, people, and products to life in the form of storytelling, she believes the real magic happens when those stories are told in the right way, at the right time, and to the right audiences (aka “the trifecta”). She's obsessed with finding the unique trifecta for each and every brand she engages with and is excited by the process of uncovering how that trifecta aligns with its respective needs, wants and goals at its current (always unique) life stage.
In this episode of Under the Influence:
How Jess is revolutionizing the PR & consulting world
Network by forming genuine relationships
Influence comes from trust, values, & emotional connection
What to know about stakeholders & influencer marketing
Tap into your target market by connecting to those with influence
Under the Influence Podcast