Today, we’re looking at influence and marketing through the lens of the craft beer industry with brewer and brand ambassador for Ballast Point Brewing Co., Jeff Lozano.

Jeff Lozano left a career in nursing to get his foot in the door of the San Diego brewing industry any way he could. He started as a weekend night-shift janitor at Ballast Point and worked his way up to brewer within three years. Jeff has worn many hats over the years; his climb has been fueled by punk rock and relentless thirst for great conversation. Ultimately, his career has led him to become one of the faces of the brand as an ambassador and host of “Dedicated to the Craft”. The podcast reflects what he values the most – sharing great stories with great people. He lives in Normal Heights with a wife of 5 years and two children, a daughter (2) and a son (18 months).

In this episode of Under the Influence:

How Jeff climbed the ranks at Ballast Point Brewing
How the synergy in brewing is reflected in the work culture
The marketing and artistic branding of Ballast Point Brewing Co.
How storytelling + transparency on social media leads to influence
Whit + Jeff’s Ballast Point Brewing beer tasting

Connect with Jeff:

Jeff’s IG: @jefflozano
Ballast Point’s IG: @ballastpointbrewing
Website: ballastpoint.com
Podcast: Dedicated to the Craft

Connect with Whitney:

This show is produced by Soulfire Productions

60. LIVE Ballast Point Tasting + Branding Chats with San Diego’s own Jeff Lozano