Small Business Pivots

Are you a small business owner thinking about launching a podcast — or wanting to make your existing show work harder for your brand? In this episode of Small Business Pivots, Michael Morrison sits down with Josh Troche, founder of Pedal Stomper Productions, to unpack how video and audio content with intention can amplify your marketing. Josh shares his journey from mowing lawns as a teen to creating million-view YouTube videos, launching a full-service video and podcast production business, and coaching entrepreneurs on content strategy. They dive into:Why most podcasts stall before episode 15 (and how to avoid the trap)How to define your “one person” audience, structure your podcast, and build a systemWhen and why to outsource editing, production and social / short-form clipsHow to use email, social and guest‐collaboration to get your show discoveredThe mindset shift required for business owners: let go, delegate, growIf you want actionable insights to use podcasting and video as a marketing engine for your business, this episode is for you.Subscribe, leave a review and share this episode with a business owner who’s ready for growth!Connect with Josh TrocheLinkedIn: https://www.linkedin.com/in/jtroche/Website: https://www.pedalstomperproductions.com/Blog: https://www.pedalstomperproductions.com/blogShow Notes Summary (Bullet + Timesamps)00:00 – Intro: Meet Josh Troche, founder of Pedal Stomper Productions02:00 – Josh’s journey from trucking to video and podcasting 07:00 – Why most podcasts fail before episode 15 12:00 – How to define your audience and podcast purpose 17:00 – DIY vs professional podcast production 22:00 – Promotion: email lists, clips, guest collaboration 27:00 – Delegating and building a strong team 32:00 – AI’s role and the future of podcasting 36:00 – Final insight: “It’s always a moving target.” Small business owners: Discover how to use podcasting and video content to build trust, scale your brand and get found. In this episode of Small Business Pivots, Michael Morrison welcomes photo-video expert Josh Troche of Pedal Stomper Productions as they break down the mindset, strategy and actionable steps behind launching and growing a podcast for your business. Support the show1. Want more resources to grow your business faster?https://www.businessownershipsimplified.com/2. Want to connect with our Host, Founder & CEO on LinkedIn?https://www.linkedin.com/in/michaeldmorrisonokc/3. Want professional business coaching with our Host, Founder & CEO? https://www.michaeldmorrison.com4. Want to set up a FREE business consultation with our Host, Founder & CEO? https://www.businessownershipsimplified.com/consultationFOLLOW US ON:- WEBSITE: https://www.businessownershipsimplified.com/-WEBSITE: https://www.michaeldmorrison.com/-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/-YOUTUBE: https://youtube.com/@businessownershipsimplified

Are you trapped doing the work in your business instead of on it? In this episode of Small Business Pivots, host Michael Morrison welcomes business systems expert Allison Bridges, founder of Experts Only, to unpack how service-based business owners can finally build a business that grows without you.With over 20 years and 46,000 hours in the trenches, Allison shares why trading time for money doesn’t scale, how to create your secret-sauce system, and the exact tools and frameworks you can implement this week to avoid burnout and turn your business into a freedom machine.We dive into:The system mindset vs. the founder-doer trapWhere to start when you don’t even know where your SOPs beginHow to store and deploy your systems for maximum impactChoosing your version of success and designing your business around life (not the other way around)Whether you're a doctor-turned-entrepreneur, running a field-service business, or simply ready to scale, you’ll walk away with actionable steps to stop being the business and start owning the business.Connect with Allison BridgesLinkedIn: https://www.linkedin.com/in/expertsonlyallisonbridges/Instagram: https://www.instagram.com/expertsonlyconsultingWebsite: https://expertsonlyconsulting.com/Show Notes Summary (Bullet + Timestamps):00:00 – 02:30 – Introduction: Allison Bridges sets the stage — 20 years, 46,000 hours, fascinated by systems. 02:30 – 08:00 – Allison’s upbringing: serial entrepreneur since age 10, multi-sport athlete, corporate roles, and the shift to being truly “unemployable”. 08:00 – 15:00 – The big trap: You are the business. Why that kills scalability and what to do instead. 15:00 – 23:00 – Defining burnout and success: It’s unique to you, not a generic checklist. Designing your business around life. 23:00 – 33:00 – Where to start when there are no Systems: Allison’s guest-situation working with a 30-year business that never had SOPs. Her approach: Grab your phone, voice record, build SOP bank. 33:00 – 40:00 – Storage & rollout of systems: binder vs. online knowledge-base; leveraging tools like ChatGPT, Loom, ManyChat for automation & training. 40:00 – 50:00 – Proprietary secret-sauce: If you don’t have something unique, you’re in the sea of sameness. How to claim your edge and document it. 50:00 – 58:00 – Full-circle: Allison’s services explained, how to connect with her, and one last actionable tip: “You miss 100% of the shots you don’t take.” 58:00 – end – Wrap-up & closing. Allison Bridges is the founder of Experts Only Consulting and owner of a children’s athletics franchise. With 20+ years in entrepreneurship and 46,000+ hours logged, she has built, scaled, sold and consulted in numerous service-based industries, including med-spa, construction and franchise rollout. Support the show1. Want more resources to grow your business faster?https://www.businessownershipsimplified.com/2. Want to connect with our Host, Founder & CEO on LinkedIn?https://www.linkedin.com/in/michaeldmorrisonokc/3. Want professional business coaching with our Host, Founder & CEO? https://www.michaeldmorrison.com4. Want to set up a FREE business consultation with our Host, Founder & CEO? https://www.businessownershipsimplified.com/consultationFOLLOW US ON:- WEBSITE: https://www.businessownershipsimplified.com/-WEBSITE: https://www.michaeldmorrison.com/-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/-YOUTUBE: https://youtube.com/@businessownershipsimplified

Danny DelVecchio, founder of Video on Easy Mode, shares his journey from corporate sales to helping small businesses thrive through video content. He discusses overcoming common barriers like camera shyness and editing struggles. Danny reveals a streamlined method for generating a month’s worth of content from a single conversation and emphasizes the importance of authenticity over algorithms. He outlines how to effectively engage with your audience, choose the right platforms, and turn casual interactions into paying clients, all while maintaining a consistent upload schedule.

In this episode of Small Business Pivots, host Michael D. Morrison talks with Molly Ruland, Founder & CEO of Heartcast Media, a Washington D.C.–based full-service podcast production agency now operating from Costa Rica.Molly shares how small business owners can start, grow, and monetize a podcast the right way — focusing on SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and genuine relationship-driven content instead of chasing downloads.💡 You’ll learn: • How to build a podcast that fills your pipeline and creates real connections • Why SEO and AEO matter more than virality in 2025 and beyond • How to use long-tail keywords, show notes, and transcripts to get found • Outsourcing tips that save time and maximize impact • Monetization strategies that go beyond ads and downloads • Creative ways to pitch yourself as a guest (think Loom videos + relationship building)🌍 Molly’s Story: From Washington D.C. to Costa Rica, she built a global agency helping brands and creators launch powerful podcasts without burnout or vanity metrics.Molly Ruland: Founder & CEO of Heartcast MediaWebsite: https://www.heartcastmedia.com/LinkedIn: https://www.linkedin.com/in/heartcastmedia/YouTube: https://www.youtube.com/@HeartcastMedia/videos#SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessOwnershipSimplified #OurBusinessIsHelpingYoursGrow #PodcastGrowth #PodcastSEO #AEOStrategy #HeartcastMedia #MollyRuland #PodcastProduction #PodcastStrategy #PodcastMonetization #PodcastTips #SmallBusinessMarketing #BusinessPodcast #EntrepreneurPodcast #BusinessGrowth #ContentMarketing #DigitalMarketing #RelationshipMarketing #AuthenticContent #SmallBusinessOwner #OklahomaCity #WashingtonDC #CostaRica #Entrepreneurship #BusinessCoaching #OnlineBusinessGrowth #MarketingStrategy #BuildYourEmpire Support the show1. Want more resources to grow your business faster?https://www.businessownershipsimplified.com/2. Want to connect with our Host, Founder & CEO on LinkedIn?https://www.linkedin.com/in/michaeldmorrisonokc/3. Want professional business coaching with our Host, Founder & CEO? https://www.michaeldmorrison.com4. Want to set up a FREE business consultation with our Host, Founder & CEO? https://www.businessownershipsimplified.com/consultationFOLLOW US ON:- WEBSITE: https://www.businessownershipsimplified.com/-WEBSITE: https://www.michaeldmorrison.com/-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/-YOUTUBE: https://youtube.com/@businessownershipsimplified

Tired of hearing that cold calling is dead? Patrick William Joyce, CEO of Outboundless, joins Small Business Pivots to debunk the biggest myths in outbound sales and explain why human-to-human calling is still one of the most effective ways to grow a business in 2025.From his early career as a math teacher in Boston to running a high-performance outbound SDR agency, Patrick shares how he built resilience through rejection, what most businesses get wrong about outbound sales, and why personalization in AI emails doesn’t equal connection.We dig into:Why cold calling still works in the age of AI and automationThe “95/5 rule” of rejection vs. success in outbound salesHow early-stage businesses can use outbound to test their market and build pipelineWhy the sales development role is one of the most important — yet overlooked — in businessPatrick’s new book, The Illuminati Sales Manifesto, and the truth about personalization mythsIf you’re a business owner, entrepreneur, or sales leader who needs qualified conversations that actually convert, this episode is packed with insights to help you break through the noise and generate results.Patrick Joyce: CEO of OutboundlessWebsite: https://www.outboundless.com/LinkedIn: https://www.linkedin.com/in/pwilliamjoyce/Purchase Book: https://www.amazon.com/dp/B0FH7JC5QQ#SmallBusinessPivots #MichaelDMorrison #BOSS #OklahomaCity #BusinessPodcast #SmallBusiness #Entrepreneurship #ColdCalling #OutboundSales #B2BSales #LeadGeneration #BusinessGrowth #Outboundless #PatrickJoyce #SalesStrategy Support the show1. Want more resources to grow your business faster?https://www.businessownershipsimplified.com/2. Want to connect with our Host, Founder & CEO on LinkedIn?https://www.linkedin.com/in/michaeldmorrisonokc/3. Want professional business coaching with our Host, Founder & CEO? https://www.michaeldmorrison.com4. Want to set up a FREE business consultation with our Host, Founder & CEO? https://www.businessownershipsimplified.com/consultationFOLLOW US ON:- WEBSITE: https://www.businessownershipsimplified.com/-WEBSITE: https://www.michaeldmorrison.com/-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/-YOUTUBE: https://youtube.com/@businessownershipsimplified

In this episode of Small Business Pivots, host Michael D. Morrison, Founder & CEO of BOSS, sits down with Kristi Chaves, a seasoned business coach with over 11 years of experience helping service-based entrepreneurs grow and scale online the non-conventional way.Kristi shares her journey of building her business organically without the “corporate safety net,” focusing on client retention, transformational coaching, and marketing that plays to your strengths. From overcoming mindset blocks to designing a business that aligns with your lifestyle, Kristi breaks down what it really takes to scale sustainably—without burnout, rigid rules, or chasing unrealistic revenue promises.You’ll discover:Why clarity about your life vision is the foundation of business growthThe early mistakes that kept Kristi “stuck” and how she broke throughThe role of mindset, nervous system regulation, and resilience in business successHow to market to your strengths instead of forcing cookie-cutter strategiesPractical insights for service-based business owners ready to scale beyond referralsWhether you’re just starting out or feeling stuck after years in business, this conversation will give you a fresh perspective on creating a business that not only makes money but also supports the lifestyle you truly want.📌 Small Business Pivots is ranked in the Top 10% of podcasts globally. Subscribe now for authentic conversations with entrepreneurs and experts who know the struggles and share the solutions.Kristi Chaves: Business CoachWebsite: https://kristichaves.com/Instagram: https://www.instagram.com/kristichaves/ #SmallBusiness #Entrepreneurship #BusinessGrowth #BusinessCoaching #KristiChaves #SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessOwnershipSimplified #ServiceBasedBusiness #ScalingBusiness #MindsetMatters #EntrepreneurMindset #OnlineBusinessCoach #BusinessStrategy #BusinessLoansWithSupport #GrowYourBusiness #CoachingForEntrepreneurs #WestCoastBusinessCoach Support the show1. Want more resources to grow your business faster?https://www.businessownershipsimplified.com/2. Want to connect with our Host, Founder & CEO on LinkedIn?https://www.linkedin.com/in/michaeldmorrisonokc/3. Want professional business coaching with our Host, Founder & CEO? https://www.michaeldmorrison.com4. Want to set up a FREE business consultation with our Host, Founder & CEO? https://www.businessownershipsimplified.com/consultationFOLLOW US ON:- WEBSITE: https://www.businessownershipsimplified.com/-WEBSITE: https://www.michaeldmorrison.com/-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/-YOUTUBE: https://youtube.com/@businessownershipsimplified

Small Business Pivots with Michael D. Morrison welcomes Tania P. Brown, a Job Exit Strategist from Lawrenceville, Georgia, who helps women over 40 build a confident path from corporate life to self-employment freedom.In this inspiring episode, Tania shares her journey from growing up in Brooklyn, to military service, to financial services, and ultimately into entrepreneurship. She breaks down: ✅ Why financial strategy is the key to leaving your 9 to 5 without going broke ✅ The difference between what clients need and what they want when starting a business ✅ How toxic corporate experiences can follow you unless you heal before launching your business ✅ Practical boundaries and time-blocking tips that keep entrepreneurs focused and balanced ✅ Why hope, confidence, and clarity matter more than hype when planning your leap into businessIf you’ve ever wondered how to quit your job, build a financial exit plan, and create a business that lights you up—this episode is for you.Ranked in the top 10% of podcasts globally, Small Business Pivots brings you the raw stories and strategies from entrepreneurs who’ve been in your shoes.Tania P. Brown: Founder & CEO of Tania P. Brown Services, Job Exit StrategistWebsite: https://www.taniapbrown.com/LinkedIn: https://www.linkedin.com/in/taniapellewbrown/Blog: https://www.taniapbrown.com/blog#SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessLoans #BusinessCoaching #AtlantaBusiness #GeorgiaEntrepreneurs #WomenInBusiness #JobExitStrategist #SelfEmploymentFreedom #CorporateEscape #EntrepreneurJourney #BusinessGrowth #SmallBusinessPodcast #WomenOver40 #QuitYour9to5 #AtlantaPodcast #BusinessOwnershipSimplified #OklahomaCityPodcastSupport the show1. Want more resources to grow your business faster?https://www.businessownershipsimplified.com/2. Want to connect with our Host, Founder & CEO on LinkedIn?https://www.linkedin.com/in/michaeldmorrisonokc/3. Want professional business coaching with our Host, Founder & CEO? https://www.michaeldmorrison.com4. Want to set up a FREE business consultation with our Host, Founder & CEO? https://www.businessownershipsimplified.com/consultationFOLLOW US ON:- WEBSITE: https://www.businessownershipsimplified.com/-WEBSITE: https://www.michaeldmorrison.com/-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/-YOUTUBE: https://youtube.com/@businessownershipsimplified

In this discussion, Dave Burnett, founder of AOK Marketing and PromotionalProducts.com, shares 27 years of valuable entrepreneurial insights. He elaborates on the critical moment to pivot your business and the five stages of customer awareness, emphasizing why many fail to start. Dave also dives into SEO for AI, highlighting its impact on search behavior and the necessity for businesses to adapt quickly. His practical tactics for awareness and unique differentiators will help businesses stand out in an overwhelmed digital landscape.

What if your business decisions weren’t based on gut feelings or bank balances—but on clear daily insight?In this episode of Small Business Pivots, entrepreneur Leigh Angman introduces the SPRUCTIS Framework—eight pillars (systems, processes, redundancy, urgency, communication, technology, integrity, and sales) designed to help small and medium-sized businesses turn insight into action.Leigh shares:How he transformed a struggling restaurant into a $6M operation using simple Google Sheets systemsWhy tracking daily sales is the single most powerful habit for ownersThe mindset shift he calls “delusional optimism (done right)” and how it fuels resiliencePractical ways to build redundancy, urgency, and communication into your company cultureWhether you’re running a $250K shop or a $15M company, Leigh’s lessons prove that clarity, systems, and mindset—not luck—drive sustainable success.Resources:Leigh Angman: Founder of Mondofi Media, Managing Director of BC Frontier Housing Society, Director of Gentle Earth Products, President of  Peak Hospitality, Director of HumanBeam Technologies Website: https://spructis.com/LinkedIn: https://www.linkedin.com/in/leigh-angman/Instagram: https://www.instagram.com/leighangman/#SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessLoans #BusinessCoaching #OurBusinessIsHelpingYoursGrow #OklahomaCity #LeighAngman #SPRUCTIS #FromInsightToAction #SmallBusinessGrowth #KnowYourNumbers #GoogleSheets #SystemsAndProcesses #EntrepreneurMindset #Sales #Redundancy #Urgency #Communication #Technology #IntegritySupport the show1. Want more resources to grow your business faster?https://www.businessownershipsimplified.com/2. Want to connect with our Host, Founder & CEO on LinkedIn?https://www.linkedin.com/in/michaeldmorrisonokc/3. Want professional business coaching with our Host, Founder & CEO? https://www.michaeldmorrison.com4. Want to set up a FREE business consultation with our Host, Founder & CEO? https://www.businessownershipsimplified.com/consultationFOLLOW US ON:- WEBSITE: https://www.businessownershipsimplified.com/-WEBSITE: https://www.michaeldmorrison.com/-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/-YOUTUBE: https://youtube.com/@businessownershipsimplified

In this enlightening discussion, Jim Cathcart, a legendary speaker and author of 27 books, shares his journey from an ordinary guy to a top industry expert. He introduces the transformative 'Hour-a-Day' approach, advocating that focused study can establish you as a national authority. Jim debunks public speaking fears by reframing them as fear of judgment and discusses the power of niching down for credibility. His experiences with Earl Nightingale inspire his mindset shift, highlighting how calculated persistence can turn modest beginnings into significant success.