Small Business Pivots Video Content Strategy for Small Businesses — Danny DelVecchio on Monetizing Content
Nov 12, 2025
Danny DelVecchio, founder of Video on Easy Mode, shares his journey from corporate sales to helping small businesses thrive through video content. He discusses overcoming common barriers like camera shyness and editing struggles. Danny reveals a streamlined method for generating a month’s worth of content from a single conversation and emphasizes the importance of authenticity over algorithms. He outlines how to effectively engage with your audience, choose the right platforms, and turn casual interactions into paying clients, all while maintaining a consistent upload schedule.
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Career Pivot To Video Services
- Danny left a 20-year sales career, quit his job, moved states, and launched Content on Easy Mode to help founders with video.
- He built a multi-six-figure business by making video creation simple and scalable for clients.
Three Content Buckets
- Danny organizes content into three buckets: Educate, Connect, and Promote.
- Those buckets align content to build authority, relationships, and business opportunities.
Power Your System With Video
- Use video as the primary content source because it creates stronger connection and is easy to repurpose.
- Feed transcriptions into AI to generate written posts and more content from your voice.