Video Versus Written Content and Repurposing

Struggling to keep up with content creation? Learn how to make video content easy — and profitable — without becoming a full-time influencer.

In this episode, Michael Morrison and Danny DelVecchio dive into video content strategy for small businesses and how to monetize authentic video content to grow online without burning out.

In this episode of Small Business Pivots, host Michael Morrison, Founder & CEO of BOSS | Business Ownership Simplified for Success, sits down with Danny DelVecchio, founder of Video on Easy Mode and creator of the Free Business School podcast.

After twenty years in sales, Danny quit his corporate job, moved states, and built a multi-six-figure business helping founders turn video content into clients. He shares how small business owners can grow their online presence through authentic storytelling — without wasting hours editing or trying to “go viral.”

Together, they unpack:

• How to simplify video production and make it part of your weekly routine
• Which platforms (LinkedIn, TikTok, Instagram, YouTube) work best for your audience
• The three content buckets every post should hit — Educate, Connect, and Promote
• How to repurpose one conversation into 30 days of content
• Turning engagement and DMs into paying clients
• And why “showing up authentically” still beats every algorithm

Whether you’re camera-shy, overwhelmed by editing, or tired of getting zero traction, this episode gives you a repeatable system for creating real business growth through content.

💡 What You’ll Learn

• How to create months of video content in just hours
• The right way to monetize videos and measure ROI
• How to choose the platform your clients actually use
• Daily LinkedIn habits that drive authentic engagement
• Why consistency and authenticity outperform perfection

🔗 Connect with Danny DelVecchio

• LinkedIn: https://www.linkedin.com/in/dannydelvecchio/
• YouTube: https://www.youtube.com/@coachdannyd
• Website: https://coachdannyd.com/
• Instagram: https://www.instagram.com/danny.delvecchio/
  
  

🕒 Episode Timestamps

00:00 — Intro & Danny’s story
 05:30 — Why business owners struggle with content
 09:15 — The Educate • Connect • Promote framework
 14:40 — Choosing the right platform
 20:10 — How to batch video content
 26:45 — Monetizing your content
 33:00 — DM strategies that convert
 38:30 — Why consistency is king

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/

-WEBSITE: https://www.michaeldmorrison.com/

-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

-YOUTUBE: https://youtube.com/@businessownershipsimplified