Video Content Strategy for Small Businesses — Danny DelVecchio on Monetizing Content
Small Business Pivots
Foundations: Positioning and Three Content Buckets
Danny outlines the need for clear positioning and the Educate, Connect, Promote framework for consistent content strategy.
Struggling to keep up with content creation? Learn how to make video content easy — and profitable — without becoming a full-time influencer.
In this episode, Michael Morrison and Danny DelVecchio dive into video content strategy for small businesses and how to monetize authentic video content to grow online without burning out.
In this episode of Small Business Pivots, host Michael Morrison, Founder & CEO of BOSS | Business Ownership Simplified for Success, sits down with Danny DelVecchio, founder of Video on Easy Mode and creator of the Free Business School podcast.
After twenty years in sales, Danny quit his corporate job, moved states, and built a multi-six-figure business helping founders turn video content into clients. He shares how small business owners can grow their online presence through authentic storytelling — without wasting hours editing or trying to “go viral.”
Together, they unpack:
- How to simplify video production and make it part of your weekly routine
- Which platforms (LinkedIn, TikTok, Instagram, YouTube) work best for your audience
- The three content buckets every post should hit — Educate, Connect, and Promote
- How to repurpose one conversation into 30 days of content
- Turning engagement and DMs into paying clients
- And why “showing up authentically” still beats every algorithm
Whether you’re camera-shy, overwhelmed by editing, or tired of getting zero traction, this episode gives you a repeatable system for creating real business growth through content.
💡 What You’ll Learn
- How to create months of video content in just hours
- The right way to monetize videos and measure ROI
- How to choose the platform your clients actually use
- Daily LinkedIn habits that drive authentic engagement
- Why consistency and authenticity outperform perfection
🔗 Connect with Danny DelVecchio
- LinkedIn: https://www.linkedin.com/in/dannydelvecchio/
- YouTube: https://www.youtube.com/@coachdannyd
- Website: https://coachdannyd.com/
- Instagram: https://www.instagram.com/danny.delvecchio/
🕒 Episode Timestamps
00:00 — Intro & Danny’s story
05:30 — Why business owners struggle with content
09:15 — The Educate • Connect • Promote framework
14:40 — Choosing the right platform
20:10 — How to batch video content
26:45 — Monetizing your content
33:00 — DM strategies that convert
38:30 — Why consistency is king
1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/
2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/
3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com
4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation
FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/
-WEBSITE: https://www.michaeldmorrison.com/
-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/
-YOUTUBE: https://youtube.com/@businessownershipsimplified
The AI-powered Podcast Player
