Small Business Pivots How to Build a Business that Works Without You: Allison Bridges on Systems, Scaling & Freedom
Are you trapped doing the work in your business instead of on it? In this episode of Small Business Pivots, host Michael Morrison welcomes business systems expert Allison Bridges, founder of Experts Only, to unpack how service-based business owners can finally build a business that grows without you.
With over 20 years and 46,000 hours in the trenches, Allison shares why trading time for money doesn’t scale, how to create your secret-sauce system, and the exact tools and frameworks you can implement this week to avoid burnout and turn your business into a freedom machine.
We dive into:
- The system mindset vs. the founder-doer trap
- Where to start when you don’t even know where your SOPs begin
- How to store and deploy your systems for maximum impact
- Choosing your version of success and designing your business around life (not the other way around)
Whether you're a doctor-turned-entrepreneur, running a field-service business, or simply ready to scale, you’ll walk away with actionable steps to stop being the business and start owning the business.
Connect with Allison Bridges
- LinkedIn: https://www.linkedin.com/in/expertsonlyallisonbridges/
- Instagram: https://www.instagram.com/expertsonlyconsulting
- Website: https://expertsonlyconsulting.com/
Show Notes Summary (Bullet + Timestamps):
00:00 – 02:30 – Introduction: Allison Bridges sets the stage — 20 years, 46,000 hours, fascinated by systems.
02:30 – 08:00 – Allison’s upbringing: serial entrepreneur since age 10, multi-sport athlete, corporate roles, and the shift to being truly “unemployable”.
08:00 – 15:00 – The big trap: You are the business. Why that kills scalability and what to do instead.
15:00 – 23:00 – Defining burnout and success: It’s unique to you, not a generic checklist. Designing your business around life.
23:00 – 33:00 – Where to start when there are no Systems: Allison’s guest-situation working with a 30-year business that never had SOPs. Her approach: Grab your phone, voice record, build SOP bank.
33:00 – 40:00 – Storage & rollout of systems: binder vs. online knowledge-base; leveraging tools like ChatGPT, Loom, ManyChat for automation & training.
40:00 – 50:00 – Proprietary secret-sauce: If you don’t have something unique, you’re in the sea of sameness. How to claim your edge and document it.
50:00 – 58:00 – Full-circle: Allison’s services explained, how to connect with her, and one last actionable tip: “You miss 100% of the shots you don’t take.”
58:00 – end – Wrap-up & closing.
Allison Bridges is the founder of Experts Only Consulting and owner of a children’s athletics franchise. With 20+ years in entrepreneurship and 46,000+ hours logged, she has built, scaled, sold and consulted in numerous service-based industries, including med-spa, construction and franchise rollout.
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