Mortgage Marketing Radio

In this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients. He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role of AI in content creation and the necessity of having a clear target audience for effective communication.Key Takeaways90% of the things you worry about don't come to passReferral partnerships are still a viable source of businessEngagement on social media is crucial for successClasses can significantly enhance your business networkUsing AI can streamline content creation processesWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.CONNECT WITH ME 📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. TakeawaysYou're not alone in feeling like progress is slow.Momentum is built during quiet periods.Social visibility can lead to unexpected referrals.Teaching positions you as an expert.Your breakthrough is in the boring stuff.Embrace consistency for long-term success.Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU’RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. Episode Timestamps:00:50 – PJ’s bold move to Orlando and landing a dream house05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly08:57 – The million-dollar networking question10:14 – How random coffee meetings lead to realtor referrals16:34 – Buy back your time: Email system with LOA17:29 – Building momentum from 1 to 27 loans/month25:22 – VIP vs. A vs. B vs. C referral partners27:24 – Scaling via one-to-many events and CE classes29:58 – PJ’s four strategic pillars of business growth31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit37:21 – PJ’s 10-step mortgage workflow and team huddles40:44 – Instagram strategy and real deals from DMsConnect With PJ On InstagramWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & Community – Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies – Get more butts in seats & convert more dealsStop struggling to figure it out alone—let’s make your classes work for YOU!Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU’RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & Community – Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies – Get more butts in seats & convert more dealsStop struggling to figure it out alone—let’s make your classes work for YOU!Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.Show Notes & TimestampsMortgage Marketing Radio – How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title GuyEpisode Summary:In this episode, we talk with Jared Larkin, also known as The Mile High Title Guy, from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you.Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them.Timestamps & Key Topics:[00:50:17] - Why Hosting Events & Classes WorksWhy education-based marketing is key to attracting high-value clientsThe challenge of getting engagement from real estate agents[00:52:03] - The Turning Point: Choosing to Host ClassesJared's realization that traditional sales methods weren’t workingHow he positioned himself as a marketing resource instead of a sales rep[00:55:01] - Overcoming the “Bagel Boy” MentalityHow title reps (and other professionals) are often seen as commodity-basedThe process of breaking industry norms and carving out a personal brand[00:57:35] - The Power of Consistency & ExperimentationWhy most classes fail at first—and how Jared pushed throughThe importance of iterating, refining, and adapting marketing strategies[01:00:07] - Diversifying Event Topics to Attract the Right AudienceExamples of successful class topics (AI, social media, branding, etc.)Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged[01:03:29] - The Secret to Getting Butts in SeatsHow Eventbrite became Jared’s #1 marketing toolUsing Facebook ads and social media targeting for event promotionHow Jared automates outreach to thousands of real estate agents[01:10:54] - The Event Follow-Up Process That ConvertsThe simple one-page handout that skyrocketed Jared’s meeting requestsHow he filters and prioritizes prospects for follow-ups[01:12:26] - Scaling Up: Running 100+ Events Per YearHow Jared manages event logistics while balancing a young familyHis strategy for maintaining momentum and staying top-of-mindKey Takeaways:The fastest way to establish credibility and attract clients is through education-based marketing.Eventbrite can help you get startedA 50% no-show rate is normal—so focus on overbooking and strong follow-upsDon’t be afraid to experiment—mix educational and social events to appeal to different audiencesConnect With Jared On Instagram ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.Time Stamps:00:00 Introduction to Lead Generation Challenges02:48 The Flaws of Traditional Lead Generation05:48 Understanding When to Invest in Ads09:03 The Reality of Lead Quality and Conversion Rates12:03 Innovative Ad Strategies for Mortgage Brokers15:09 The Cost Structure of Lead Generation Services18:02 Simplifying Ad Management for Brokers20:58 Effective Follow-Up Strategies for Leads23:50 Maximizing Ad Spend for Results27:01 The Importance of Branding in Ads29:58 Key Takeaways for Mortgage ProfessionalsEpisode Resources:Connect With Alex on LinkedInCheck Out Lead Hackers FREE TrialWhen You're Ready:✅  Get Your Realtor Referral Score💰 Join myAgent ClassesConnect With Geoff📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLeave Us a Review💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. ⏰ Timestamps ⏰06:07 The Importance of Effective Communication Skills11:48 Navigating Objections with Skill20:50 Building a Personal Brand in Real Estate25:54 Modern Selling Skills for Agents31:03 Effective Pre-Listing Packages39:53 The Impact of the NAR SettlementWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.Connect with Sharran Srivatsaa: LinkedinInstagramYouTubeWHEN YOU’RE READY:✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE US A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest.By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-contingent offers on new homes. This partnership enhances the services loan officers provide, leading to increased client satisfaction and potentially more closed loans.Timestamps:Introducing Buy Before You Sell15:07Understanding the Current Market Challenges18:12How Buy Before You Sell Works20:58Comparing Buy Before You Sell with Competitors23:58The Financial Model Behind the Product20:30Market Challenges and Education22:17Lead Generation Opportunities for Loan Officers33:46Connect With HomelightWHEN YOU’RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE US A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.TakeawaysWe Are In A Challenging Market, A Transaction Recession.Mindset Is Crucial For Mortgage Professionals.Soichiro Honda's Story Exemplifies Resilience And Persistence.Connections, Conversations, And Conversions Are Key To Thriving.Focus On Solving Real Problems For Clients And Partners.Building Relationships Can Lead To Strategic Alliances.ASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

TakeawaysUsing agent classes to differentiate yourself from other loan officers.Approximately one-third of Nate's business comes from agents who attended his classes.Nate believes that presenting to a group is essential for success in sales.Social media is a powerful tool for engagement.Utilize private groups to foster community and learning.Balance in-person and virtual training for effectiveness.Leverage affiliates to expand your reach and audience.Chapters03:02 The Importance of Agent Classes06:04 Challenges and Strategies in Hosting Classes08:56 Leveraging Classes for Business Growth12:08 Social Selling and Engagement Techniques14:55 Tracking Success and Impact of Classes21:38 Overcoming Imposter Syndrome in Teaching22:56 Post-Class Engagement and Follow-Up Strategies25:30 Building Relationships Through Social Media26:41 The Subtle Art of Asking for Referrals29:11 Getting Started with Teaching Classes33:17 In-Person vs. Virtual Training36:09 Leveraging Affiliates for Greater ReachConnect With Nate OnInstagramLinkedInASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE US A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to provide actionable insights for industry professionals.TakeawaysWhat's old is new again; fundamentals are crucialThe Modern Mortgage Summit offers valuable insights and networking opportunitiesTake action and put yourself in the path of opportunityEngaging with your database can lead to unexpected referralsChapters05:43 The Importance of Fundamentals in a Changing Market10:44 Building Relationships and Asking for Referrals17:15 Preparing for the 100 Calls Challenge25:51 The Modern Mortgage and Real Estate SummitThe Modern Mortgage & Real Estate SummitConnect With Todd Bookspan on Instagram ASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅  Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE US A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify