Mortgage Marketing Radio Stop Chasing Views: How to Build a Video System That Fills Your Pipeline
Here's How the Top 1% Get Agent Referrals On Demand
Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.
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Episode Summary:
Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales) breaks down his 5-pillar content framework.
- Define target viewer personas (buyers, referral partners, niche professionals)
- Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlights
- Multiply your content by combining each persona with each pillar for 25 micro-topics
- Repurpose one core idea across reels, shorts, posts, emails, and more
- Craft conversational CTAs that spark genuine lead conversations
You’ll discover the exact metrics to track (hint: it’s not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads.
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