The Copywriter Club Podcast

Copywriter Erica Strauss joins Kira and Rob for the 93rd episode of The Copywriter Club Podcast. Erica is doing something a little different in her business than what most copywriters are doing... working with a direct sales company to add another revenue stream to her personal business. So far it's working, and we wanted to know more. We also talked about: •  how Erica started her copywriting career at age 10 •  what she learned about copywriting from working as a gossip columnist •  why she decided NOT to finish her master’s degree •  how Erica makes retainers work for her andher clients •  what she typically charges for one of her projects •  how she started copy coaching •  the challenges of growing a copywriting business quickly •  what she did to overcome the burnout that comes with so much work •  how her business is shifting to include other income streams •  what to consider if you’re interested in network marketing •  how Erica connects with clients and gets to know their voice and stories •  what she’s doing on Facebook Live and her tips for doing it well •  why relationships are so important as copywriters •  where her business is going from here •  why she loves rap and EDM—and how it makes her a better write We also talked about her processes and tips for writing taglines and naming products—and why she offers this service to her clients. And as we often do, we asked her about the future of copywriting. To hear what Erica had to share, click the play button below or scroll down for a full transcript.   The people and stuff we mentioned on the show: Lisa Vanderpump Marie Forleo EricaLeeXO.com Erica on Facebook Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: Kira:   The Copywriter Club Podcastis sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at the Copywriter Club Podcast. Kira:   You’re invited to join the club for episode 93 as we chat with copywriter and communications strategists Erica Lee Strauss about her stint as a gossip columnist. Helping entrepreneurs communicate their stories, burning out and finding a purpose, copy coaching and her love of EDM. Welcome Erica. Rob:   Hey Erica. Erica:Hi guys. Thanks for having me. Rob:   We’re stocked to have you. Kira:   Yeah, so Erica, let’s start with your story, how did you end up as a copywriter? Erica:Oh my gosh you guys. Okay, so honestly I was one of those annoying little kids who always knew what they wanted to do. I was sending out manuscripts and God knows what they were like. I was sending out manuscripts at age 10. Actually started an online magazine back in the days of like AOL and CompuServe, and kind of had my first mailing list back then. Had a little mailing list of like, I guess it wasn’t so little, it was 2000 people. I had a little online magazine and just always knew that I wanted to write or like wanted to do something. I thought it would be with editorial basically, I thought I would do something in magazines. I actually wrote my first article for a magazine at age 10, because somebody at Girls Life Magazine got wind of the fact that I was this 10 year old having this, writing this online magazine. They contacted me to write an article for their reader’s issue, and as soon as I saw my name in print, I was completely hooked. I just knew that that was going to be the thing, like I definitely was going to go down the magazine journalism path. I did. I went to college for that, and it was kind of during that weird time where everyone wasn’t sure really w...

Copywriter and Marketing Consultant, Eric Bakey, steps into the studio with Kira and Rob for the 92nd episode of The Copywriter Club Podcast. We met Eric a few months ago and got to talking about his approach to his business. It’s different than a lot of other copywriters’, so we thought it would be interesting to talk about how he works with his clients. In this interview, we cover: •  how Eric went from the army to construction to writing a book to copywriting •  why he doesn’t call himself a copywriter (even though he writes copy) •  Eric’s onboarding process and the “found money” blueprint •  the “15 minutes -> hour -> day -> long term contract” roadmap •  how he connected with Dan Kennedy (and the results for his business) •  what you need to know about packaging your services like Eric •  how he uses sketches in his customer interactions •  what he does when clients buy the “found money” blueprint •  how to set up a retainer model so you don’t get burned •  why Eric treats his copy the same way an artist treats her work •  how he turned $80 of Facebook ads into $30,000 in sales •  Eric’s book recommendation for building a steady stream of sales •  why it’s important to create a list of your best 100 clients •  what Eric’s regular work day looks like And if that weren’t enough, we asked Eric how he uses cartoons in his business and why there are so many opportunities for copywriters today. We also sneaked in a question about his favorite tattoo (he has quite a few to choose from). Ready to hear it? Visit iTunes, Stitcher or your favorite podcast app. Or scroll down and click the play button below, where you’ll also find lots of links and a full transcript.   The people and stuff we mentioned on the show: Strength from Within by Eric Bakey Jocko Willink Dan Kennedy Renegade Millionaire Business Model Canvas Ultimate Sales Machine by Chet Holmes 93 Extraordinary Referral Systems by Jay Abraham Sean D’Souza Joe Schriefer Ray Edwards Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira:  What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob:  You’re invited to join the club for episode 92 as we chat with author, copywriter, and combat vet, Eric Bakey, about his long and winding road to copywriting the “Found Money” Blueprint, cartooning, writing for his niche vet-preneurs, and which of his one or two tattoos is his favorite. Kira:  Welcome, Eric. Rob:  Welcome, Eric. Eric:  Thanks for having me. Rob:  Yeah, we’re thrilled. Kira:  Yeah, great to have you. So we met you through Brian Kurtz’s Titans Masterclass. We’re both excited to hear more about your story, which is a great place to start. How did you end up as a copywriter? Eric:  Well, I joined the Army after high school, and I learned how to blow stuff up and mop floors. Neither of them are very lucrative, so I had to start all over again into construction when I got out. I was sick of working and building someone else’s empire, so I decided to write a book as an escape from the corporate world. And then I learned that the publisher, after they make the initial push for your book, they do not care about whether you sell anymore. So I had to start writing copy if I wanted to sell any books, and you have to sell a lot of books if you want to make any money. That’s how I kind of how I got started in copywriting. Rob:  So tell us a little bit about your book. If that’s the doorway to get into copywriting, why did you decide to write it? What does it cover and when you started to promote it, what are some of the things that you learned in order to make that happen?

Persuasion expert and copywriter Bushra Azhar joins Kira and Rob for the 91st episode of The Copywriter Club Podcast. This is a fun one. We covered a lot of ground with Bushra, beginning with her meteoric rise and success (she worked hard for it) and the principles she teaches in her books and webinars. The stuff we covered includes: •  how Bushra went from corporate consultant to copywriter and landed her first client •  how her business shifted when she launched an online course •  why she worked around the clock—for pennies—for weeks and the massive impact it had on her business •  how she made $7500 by making a single presentation •  why it’s harder to get results from Facebook groups today vs. a few years age •  why you should never PM people with advice on Facebook—and what to do instead •  brand positioning—how to do it and what not to do •  the 8 persuasion triggers and how to use them •  what accountants use for birth control (it’s a joke, people) •  what Bushra’s business looks like today •  the mistakes she’s made on her way to making more than $1 million There’s a ton of value in this one—you won’t want to miss the discussion of the persuasion triggers which will help you improve your writing whether you write BoF copy or ToF content. To get this one in your ear buds, visit iTunes, Stitcher or click the play button below. You can read and download a full transcript by scrolling down. The people and stuff we mentioned on the show: Copyhackers article Laura Belgray Mass Persuasion Method by Bushra Ashar ThePersuasionRevolution.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast. Kira: You’re invited to join the club for episode 91, as we chat with copywriter and autoher of Mass Persuasion Method, Bushra Azhar, about her story; persuasion triggers and why you need to use them; and how she’s found success creating programs for entrepreneurs; what she wishes she had done differently; and her advice for copywriters who want to grow quickly. Kira:  Welcome, Bushra. Rob:  Hey, Bushra. Bushra:  Hey Kira; hey Rob! Thank you so much for having me; it is an utter honor. And yes, I just clapped my hands, so if you heard a blast in your ear, I am sorry! Rob:  I’m clapping too. Kira: Laughs. Let’s all clap! Bushra: So it doesn’t look awkward, so I don’t look like a two-year old. But, thank you so much for having me. It is an utter pleasure; I am very excited. Kira: No, we’re great. You’ve been at top of our list actually. We’ve wanted to have you on the podcast for a while. So glad you are finally here. And Bushra, a great place to start is just with your story, especially for anyone who has not heard of you before. How did you end up running your business, and copywriting, and persuasion? Bushra:  Oh, okay. So first off all, thank you so much. It’s a funny, funny note that I will tell, which I will think, it is probably... like I’m making a massive boo-boo in front of all the copywriters community, but I have to say this: you just introduced me, and you said “copywriter”, and the thing is, I don’t identify myself as a copywriter, because I have never taken any copywriter training. And, when I started my business, I wasn’t really sure which copywriting was which. So it the w-r-i-t-e, or is the r-i-g-h-t? Kira:  Laughs. Rob:  Laughs. Bushra:  And I said okay, which is which? I just knew that I’m good at using words to make a sales argument. That’s something that I’ve always done. That has always been my strength. But I never really thought there was a need for something like this,

Wow, ninety episodes. That was fast, right? For the 90th episode of The Copywriter Club Podcast, Kira and Rob talk about some of the challenges of running a growing Facebook group and managing competing cultures, expectations, and conversations that cross the line. Some of the topics we covered in this rare guest-less episode include: •  what Rob has been doing with his business for the last two months •  a little bit about Kira’s experiment with a “mini micro agency” •  the program experiment that “failed” •  why we created the Facebook group and why we sometimes let things go farther than some people feel appropriate •  balancing trust and intent with censorship •  the place for scarcity in copywriting •  how scarcity impacts us as copywriters •  what Kira does when she finds herself in a scarcity mindset •  how to create scarcity the right way Plus we talked a bit about what’s coming up next for us and the club. We’ve got some great new (and returning) guests joining us in the next few weeks that we’re very excited about. To hear it all, visit iTunes, Stitcher or click the play button below. And as always you can scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Accelerator The Copywriter Think Tank The Hidden Brain Scarcity Episode Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 90, as Kira and I talk about what’s been going on in the Copywriter Club lately, and in our own businesses; how we hope to monitor Facebook discussions moving forward; and why scarcity is such a powerful motivator for your clients, and something you need to watch out for in your own business. Rob: Hey, Kira. Kira: Hey Rob. How’s it going? Rob: It is going awesome. Before we started recording, we were just talking about how we’re both so happy that Spring is here, and spending some time outside. You were going for a run; I’m hoping to get out on my bike and...yeah, things are going good. Kira: Yeah, definitely. Getting outside has helped with the warm weather; I feel like I haven’t done much of that over the last two months, so yeah. This was a first job in a long time. Very slow; very slow pace! Rob: Yeah, I totally get that. So, my bike has been sitting in my garage for way too long, because the handlebar tape broke on my bike, and I fixed it with some packing tape, and that just bugged the heck out of me. So I had this tape sitting, ready to make a repair, and I finally got it done on Saturday, and got out for a ride, and oh my gosh. You know, like ten minutes in, I’m like, why haven’t I been doing this everyday? You know, I miss being on my bike. So, yeah; thank you Spring for getting here, and getting my out of my desk chair, and out into the world. Kira: Yeah. Well I feel like you and I have been hibernating a bit the past....year, maybe? Rob: Laugh. Yeah, a little bit. Kira: And just chugging along on the copywriter club, and putting it together. So what’s been happening in your business? Because we haven’t really talked about your business since episode 80 which was about two months ago, right? Rob: Yeah. So I think we talked right after the live even that we did. Kira: Right. Yeah. Rob: And you know, after the live event, I took on a lot of work, and so for the last two months, have been working really hard on balancing a couple of really large projects, along with what we were doing in The Copywriter Club, and i have to admit, for the last two months, while the work has been steady and the income has been good,

Frameworks specialist, Mel Abraham is our guest for the 89th episode of The Copywriter Club Podcast. Mel’s got an interesting background that launched him as an expert is building expertise (kind of meta, right?), which means he is the perfect person to talk about client relationships and how to establish your expertise before you work with a client. We talked about: •  how he learned to leverage his experience to build a real business •  how to stop exchanging hours for dollars and sell your true value •  the risks and rewards of project pricing •  what you have to do to get clients past the “yellow light” •  how you can help clients see the value of what you do before they hire you •  what to cover in your first call with a potential client •  how to know if you’re an expert or a thought leader •  the “prolific power of positioning” and how to use it for your business •  all about frameworks and why you need one •  the steps to follow for creating a framework for your business •  how copywriters can build their own credibility As usual, there’s a lot of good stuff in this episode. To hear it, visit iTunes, Stitcher or open up your favorite podcast app and search for The Copywriter Club. Or just scroll down and click the play button below. Keep scrolling for a full transcript. The people and stuff we mentioned on the show: Thoughtpreneur Academy The Entrepreneur’s Solution by Mel Abraham Stephen Covey James Wedmore Mel’s website Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast. Kira: You’re invited to join the club for episode 89, as we talk with entrepreneur and business advisor Mel Abraham about building a successful business from nothing, what you need to do to become an influencer and make a real impact, the importance of frameworks, and how to write a national bestseller. Kira: Welcome, Mel. Mel: How are you doing? Rob: Mel, it’s great to have you here. We’re thrilled to be talking to you. Mel: Yeah, it’s fun. Kira: All right Mel, so let’s just start with your story; how did you end up building your online building empire? Mel: Wow. I guess, you know, it’s a non-traditional thing. It wasn’t like I grew up with the internet; I grew up well before the internet, and I was the traditional CPA. I’m a  CPA by education, but I was building an expert business before I knew what an expert business was. And it was pre-internet; I needed to build a practice. I needed to get clients; I needed to get known; I needed to get myself out there, and the only way to do it back then was direct mail, you know; networking; speaking; and writing articles. And that’s what I did to do this. And as time went on, I started to realize that the game that I was sold—swapping hours for dollars—is the absolute worst business model I that could ever be sold to someone, and should be burned at the stake! And I tried to figure out, how do I leverage my expertise, and how do I leverage that stuff? And you know, we may get more into it, but what I was building at the time was as an expert witness, strategic consultant, or businesses. I was helping them build businesses, but I was doing a lot of testimony at trial in litigation, which was such a negative environment, that I got tired of it. And I said, well, where can my skills work and where can I leverage those skills better, and that’s when I started to look at the online space.

Our guest for the 88th episode of The Copywriter Club Podcast is Facebook Ads Expert Rick Mulready. Kira and Rob sat down with Rick to ask him about his story and how he became the go-to-guy for everything related to Facebook marketing. Here are a few of the things they talked about: •  the mistake he made when he started his business that held him back •  how he structures his days to get more done •  how he’s grown his team to handle the parts of the business he can’t handle •  the programs and products he’s built to sustain his business •  the Insta-story opportunity that’s open for the taking •  how to get started with Facebook (the first step will sound familiar) •  the kinds of ads that are working today •  what you can do with FB ads to increase engagement and make connections •  the images you should be using in your Facebook ads •  how we can use FB ads to market our own (copywriting) businesses and stand out •  what has changed with launches and how Rick is thinking differently about them •  how you can get started with FB ads even if you have no experience •  where you should do Facebook Lives (on the page or in a group) •  how Rick connects with authority figures (and how we can do the same thing) There’s a ton of great information here for anyone who wants to start advertising on Facebook as well as for any copywriter who works with clients who use Facebook to promote their products and services. You won’t want to miss it. To hear the entire interview, click the play button below, or for a full transcript, scroll down. The people and stuff we mentioned on the show: RickMulready.com The Art of Paid Traffic The FB Ads Diagnosis Check List (mention troubleshoot) Ashlyn Carter Amy Porterfield Chanti Zak Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira:What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob:You’re invited to join the club for episode 88, as we chat with paid traffic expert Rick Mulready, about Facebook advertising and what copywriters need to learn about making it work; how he’s built his own business empire; what’s working and what’s not working in launches today; and the importance of teaming up with the right people to move your business forward. Kira:Welcome, Rick. Rob: Hey, Rick! Rick:I am so honored to be here; thanks for having me on! Rob:We’re excited. Kira:Yeah! Rick:You guys just said ‘episode number 88’; is that what you guys said? Rob:Yeah. Kira: Yeah!Laughs. Rob:88. Can you believe it? Rick: Laughs. No! I was like, I feel like you guys just started this, like it’s...I mean, I know it’s been going amazingly well, but are you doing like four a day or something like that? Rob:Laughs. Kira:Laughs. We’re pulling one everyday; yeah... Rick:Laughs. Congratulations! Amazing. Kira: Yeah! Thank you! And I know, Rick, we’ve worked together in the past, and we’ve talking about bringing you on the show for a while, so now it’s finally happening, and a good place to start is with your story, especially for people who aren’t familiar with you yet. How did you end up running your empire? Rick:Laughs. You use that word; I just laugh at that word. Kira:It’s an awful word! Laughs. Rick:And just for everybody listening, before we got going here, Kira said, ‘Is there anything that you don’t want to talk about,’ and I said, ‘Nah, I’m an open book,’ and the thing of it is, is Kira knows a lotabout me, because we’ve worked together with writing copy. And so I said that, and I’m like, ‘Ooh, wait; Kira knows a lotabout me’, and I’m saying nothing’s off the table here. So yeah. It’s been a very cool journey.

Our guest for the 87th episode of The Copywriter Club Podcast is none other than A-list copywriter Paul Martinez. We covered a lot of ground in this one, including how Paul landed a place as Parris Lampropolous’ copy cub (for seven years) and his process for finding ideas that hook the reader so they’ll see his offers. The resources he shares are excellent. Here’s most of what we cover in this episode: •  how an English degree and a job in real estate helped him find copywriting •  what he did to recover from losing almost everything and how that still impacts how he spends his time today •  what he learned from real estate sales and how that’s made him a better writer •  what he did to find clients as a new copywriter and the #1 thing that reallymade a difference •  how you get yourself in the right room with the right people •  what he learned as a copy cub for one of the world’s best copywriters •  what you can do right now to be a better copywriter (you may not want to do this) •  how he keeps his copywriting skills sharp today •  how Paul finds big ideas playing around on the internet all day long •  how he structures his projects today (and his advice about retainers) •  how he deals with failures That’s a lot of hows and whats—and every one of them is worth the listen. There are also a whole lot of links. To hear this episode in its entirety, click the play button below. Or for a full transcript and links to the stuff Paul mentions, scroll down.   The people and stuff we mentioned on the show: Google Adwords Parris Lampropolous Brian Kurtz Dan Kennedy John Carlton Barnaby Kaelin Alexi Neocleous Jim Rutz Raymond Carver Joe Sugarman Todd Brown Atlas Obscura How We Got to Now At Home by Bill Bryson History of the World in 100 Objects Now I Know More This is Your Brain on Parasites Clayton Makepeace Clayton’s Sales Page Template Agora NatureCity Soundview Weiss Research Mike Ward Money Map Press Jed Canty Paul on Facebook PaulMartinezCopywriting.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast. Kira: You’re invited to join the club for episode 87, as we talk with copywriter and business owner Paul Martinez about digging deep to turn things around after losing it all, the importance of sales skills in copywriting, emotional hot buttons and what really makes people buy, and what it takes to create successful promotions for companies like Motley Fool, Soundview, and Nature City. Kira:Welcome Paul. Rob: Hey, Paul. Paul:Hi; hi guys. Kira: How’s it going? Paul: It’s going great; great to be here. Rob:Yeah, we’re stoked to have you here. Kira:So Paul, a great place to start is with how you ended up as a copywriter. Paul:Yeah, sure, sure. So I began my journey actually in the real estate world. Well, going a little further back, my background is actually I went to school for fiction writing and ending up getting an English degree. I pretty quickly realized that, you know, that really wasn’t going to pay the bills. So I ended up in real estate, and actually discovered that I really liked sales. And I was pretty good at it, I studied it a lot. I got better and better but, there was a problem: that I didn’t know how to generate leads. And, you know, this was 2000, 2001. Real estate marketing at that point was, believe it or not, still really based around cold calling. Like, literally going through this thing called a “colds directory”, which was like a phone book, but it has a little diamond next to the people who owned a house. And my broken told me, just like,

Copywriter Rick Marion joins Kira Hug and Rob Marsh for the 86th episode of The Copywriter Club Podcast. This one gets personal as Rick talks about how he overcame his addictions and how that relates to copywriting. We also talked about... •  how he found copywriting and persuasion though a mentor •  what his first few clients were like (where the work came from) •  how he identifies a mentor to connect (and work) with •  how he finds clients today •  what he’s doing to build the channels where clients can find him •  the two reasons he continually invests in masterminds, books, and events •  the biggest take-aways from his membership in The Think Tank •  his struggle with addiction and how he reframed the way he looked at the world •  what he is experimenting with these days •  what copywriters can do to build their authority •  why he put together a copywriter book group •  what Rick is working on in his business today Rick is a current member of The Copywriter Think Tank and he shares a bit about his experience there. To get this one, visit iTunes, Stitcher or your favorite podcast app. Or click the play button below. For a full transcript, just keep scrolling.   The people and stuff we mentioned on the show: The Copywriter Think Tank The New York Event: TCCIRL Proposify Better Proposals Ben Settle Jody Mayberry Ray Edwards Brian Kurtz Larry Winget Parris Lampropolous Parris’ book list (coming soon) How to Write a Good Advertisement by Vic Schwab Talent is Overrated by Geoffrey Colvin rickmarion.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 86, as we chat we freelance copywriter Rick Marion about his story; dealing with addiction; how he approached copywriting; what he’s learned from the influencers in his life, and the importance of constantly learning and improving as you build your career. Kira: Rick, welcome! Rob: Hey Rick! Rick: Hey; thank you guys! Kira: So Rick, we met you through The Copywriter Think Tank, and we’ve had the privilege of getting to know you overt the past six months or so. So why don’t we start with your story, and how you became a copywriter? Rick: Well, it was comforting; a couple of weeks ago at the New York event, someone asked how many people became copywriters by accident, and like, the whole room pretty much raised their hand. So, that was pretty comforting to know that I also kind of just fell into this. So, full-time job; like, i was working. This was about four years ago, five years ago, and I was working on my master’s degree. i was getting certifications going after my dream job. And I actually got the offer. It was more money than I asked for. Ton of vacation time...it was exactly what I was looking for in like cyber-security. And I had the start date, like, everything was lined up. And then i got a call saying they couldn’t give me the job because of foreign-national contacts that i had. Like... Kira: What? Rick: It was too sensitive. Yeah, it’s the industry. Rob: I want to know about these “foreign-national contacts”! Rick: Laughs. Kira: Yeah! Rob: Like, foreign national...spy? Or drug dealer? Kira: Are you a spy? Rob: Yeah, what’s up? Laughs. Rick: Laughs. No, you know what? It’s just people that travel all over the world and they travel to some countries that, you know, the U.S. doesn’t really want to get involved with. So it was enough to basically say they couldn’t offer me the job, and I was devastated. Kira: Wow. Rick: I mean this was, like I said,

Health and Fitness copywriter, Misty Mozejko joins Kira and Rob for the 85th episode of The Copywriter Club Podcast. We asked her all kinds of questions about her fitness and copywriting business—and got a lot of great advice to apply to our own businesses. We even talked about nipple tassels, which is new ground for us (though not for Misty). Here’s what else we talked about: •  how she got started running her own businesses and how that led to copywriting •  how she found a mentor and why she continues to look for them •  what she did to lose 120 pounds (and how long it took) •  the business lessons she learned running her own fitness club •  her diet recommendations for copywriters who need to feed their brains •  the system she has developed in her business to help her succeed •  the moment she realized she was good at copywriting •  what she’s done to improve her own writing (this is a great tip) •  her advice on how to choose clients •  why she emails her list every day (and the impact it has) •  where the ideas for her emails come from •  how she captures the voice of her clients •  how she manages two businesses, being a mom, and staying healthy •  the mistakes she’s made (and why she tries to stay in her lane) •  what she’s learned about hiring people to help her •  how she communicates with her team (and the tool she uses) •  what she does to improve her writing and business skills •  the words she uses to push back on her clients Finally, Misty pulled out her crystal ball to tell us where she sees copywriting going in the future. She’s probably not wrong. To hear it all, click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: Sponsor: The Copywriter Think Tank Brian Kurtz Paul Mort Ben Settle Email Players James Friel Autopilot Entrepreneur Evernote Trello Basecamp Bond Halbert Russell Brunson Sell Health Nipple Tassels The Go Giver Misty’s Facebook Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast. Kira: You’re invited to join the club for episode 85 as we talk with copywriter and business owner Misty Mozejko about succeeding as a copywriter while running a whole other business; how she stays sane balancing two businesses while being a mom; her best fitness and nutrition advice; and what she does to stand out as a copywriter in a crowded field. Rob: Hey Misty. Kira: Welcome, Misty. Misty: Well, thank you very much for having me; this is an honor! Kira: It’s great to have you hear. I think a great place to start is with your story, and how you ended up running multiple businesses. Misty: Uhhhm, yeah; you said ‘sane’? You mentioned something about my sanity in the intro, and I think we should address that, because there’s definitely none of that happened in the past. I’m not sane at all, so let’s just clear that up right now. But yeah, I think that, you know, I started out as an entrepreneur just after my son was born and he’s almost twelve, so it’s been over a decade now doing my own thing. And the fitness business arose because of my own personal... Well, I lost 120 pounds after my son was born, and I figured if I could do it, then everyone could do it; like seriously, everyone can do it. So, I grew a fitness business from that, and the copywriting kind of came out of the fitness business, because I was writing to my clients, and writing to my list everyday, unbeknownst to me what even copywriting was or even email marketing was. I had no idea. I was just doing it. And then, after a few years of thinking, “Huh,

Copywriter, author and copy coach Steve Roller stops by our studio for the 84th episode of The Copywriter Club Podcast. Steve is the founder of The Copywriter Cafe Facebook group—a group that a lot of club members are also in. We asked Steve to share his thoughts about his book, the field of copywriting and a whole lot more. Here’s what this episode covers: •  how a 17-year career in sales (and an online course) led to his second life as a copywriter •  how he connected with his first client (it involved pancakes) •  the advice he gives copywriters who are struggling to gain traction •  the advantage copywriters with a sales background have over other writers •  what it takes to foster engagement in a Facebook community •  the importance of relationships for all (but especially new) copywriters •  the books he recommends to copywriters who are just starting out •  the skills you need to be good at on client calls •  why every copywriter needs to write their own book •  how writing a book has affected his business •  the dark side of freelancing (spoiler: you won’t make millions working at the beach) •  the lighter side of freelancing—it’s definitely not all bad •  what Steve sees happening with copywriting in the future This was a great conversation with someone who is doing a lot to support other copywriters and help them succeed. It’s no wonder we feel such a kinship with Steve. You can get this interview on iTunes, Stitcher or by scrolling down to click the play button. Or you can read the transcript if you scroll down the page a bit.   The people and stuff we mentioned on the show: The Copywriter Café Never Eat Alone by Keith Ferazzi How to Win Friends and Influence People by Dale Carnegie The Freelancer Manifesto by Steve Roller Death of a Salesman by Arthur Miller Cafewriter.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: This podcast is brought to you by The Copywriter Think Tank, our mastermind group for writers who are serious about taking their businesses to the next level. In the Think Tank, you’ll learn from guest experts who share their business and copywriting expertise; you’ll have the opportunity to sit in the hot seat while the other members of the group brainstorm solutions to the challenges you’re facing; and, you’ll have exclusive access to a small, focus group of professional copywriters who are all working together to get better at what we do. It’s not cheap, but it’s worth the investment. If you’re interested in learning more, visit www.copywriterthinktank.com. Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 84 as we chat with freelance copywriter, author, and community leader Steve Roller about the dark side of freelancing; the skills you need to make it as a consulting copywriter; why you must ride a book; and the impact a great community can have on your career. Kira: Welcome, Steve! Rob: Yeah, welcome Steve! Steve: Hey! Thank you very much for having me; I’m honored to be here, and excited to talk to you today and share some ideas with your readers. With your readers...I’m thinking ‘book’ already! With your lis— Kira: They’re going to be readers! Steve: Laughs Rob: Readers, listeners, yeah. Steve: With your listeners! No, I’m excited to be here. Thanks for having me. Rob: We’re really grateful that you are taking the time to talk to us. You’ve been on our list for a little while. We’ve sort of watched what you’ve done in your community and with your book and so, we’re just really excited to just kick off this conversation. Steve: Excellent, excellent.