TCC Podcast #90: Thoughts about scarcity with Rob Marsh and Kira Hug

Wow, ninety episodes. That was fast, right? For the 90th episode of The Copywriter Club Podcast, Kira and Rob talk about some of the challenges of running a growing Facebook group and managing competing cultures, expectations, and conversations that cross the line. Some of the topics we covered in this rare guest-less episode include: •  what Rob has been doing with his business for the last two months •  a little bit about Kira’s experiment with a “mini micro agency” •  the program experiment that “failed” •  why we created the Facebook group and why we sometimes let things go farther than some people feel appropriate •  balancing trust and intent with censorship •  the place for scarcity in copywriting •  how scarcity impacts us as copywriters •  what Kira does when she finds herself in a scarcity mindset •  how to create scarcity the right way Plus we talked a bit about what’s coming up next for us and the club. We’ve got some great new (and returning) guests joining us in the next few weeks that we’re very excited about. To hear it all, visit iTunes, Stitcher or click the play button below. And as always you can scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Accelerator The Copywriter Think Tank The Hidden Brain Scarcity Episode Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 90, as Kira and I talk about what’s been going on in the Copywriter Club lately, and in our own businesses; how we hope to monitor Facebook discussions moving forward; and why scarcity is such a powerful motivator for your clients, and something you need to watch out for in your own business. Rob: Hey, Kira. Kira: Hey Rob. How’s it going? Rob: It is going awesome. Before we started recording, we were just talking about how we’re both so happy that Spring is here, and spending some time outside. You were going for a run; I’m hoping to get out on my bike and...yeah, things are going good. Kira: Yeah, definitely. Getting outside has helped with the warm weather; I feel like I haven’t done much of that over the last two months, so yeah. This was a first job in a long time. Very slow; very slow pace! Rob: Yeah, I totally get that. So, my bike has been sitting in my garage for way too long, because the handlebar tape broke on my bike, and I fixed it with some packing tape, and that just bugged the heck out of me. So I had this tape sitting, ready to make a repair, and I finally got it done on Saturday, and got out for a ride, and oh my gosh. You know, like ten minutes in, I’m like, why haven’t I been doing this everyday? You know, I miss being on my bike. So, yeah; thank you Spring for getting here, and getting my out of my desk chair, and out into the world. Kira: Yeah. Well I feel like you and I have been hibernating a bit the past....year, maybe? Rob: Laugh. Yeah, a little bit. Kira: And just chugging along on the copywriter club, and putting it together. So what’s been happening in your business? Because we haven’t really talked about your business since episode 80 which was about two months ago, right? Rob: Yeah. So I think we talked right after the live even that we did. Kira: Right. Yeah. Rob: And you know, after the live event, I took on a lot of work, and so for the last two months, have been working really hard on balancing a couple of really large projects, along with what we were doing in The Copywriter Club, and i have to admit, for the last two months, while the work has been steady and the income has been good,