The Copywriter Club Podcast

In this episode, content strategist Sarah Hopkinson shares her journey from linguistics to crafting impactful content strategies for podcasters. She reveals the concept of being a 'content archaeologist' and explains how to unearth deeper client needs beyond standard blog posts. Sarah discusses transforming podcast archives into engaging lead magnets and emphasizes the importance of personalized pitches for client acquisition. Her insights on merging creativity with strategic content repurposing make for an inspiring listen for writers looking to stand out.

Standing out and getting noticed is hard in a world with more than a million people calling themselves copywriters and content writers. Posting on social media, writing for LinkedIn, or even creating content for Google or Pinterest—all of those things work. But who wouldn't love to be featured in the Wall Street Journal or Business Insider? You get positive press and a high-value link to your site for SEO. Sign us up. But hold on... it's not as easy as you might think. My guest for the 413th episode of The Copywriter Club Podcast is Gloria Chou, a self-made PR specialist. And in this interview she spells out how you can attract those high value press placements to help grow your business. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Gloria's website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  As you think about your copywriting or content writing business and all the things you need to do to get yourself out there and in front of your ideal clients… there are a lot of options. There’s social media with its various options from TikTok and Instagram to LinkedIn and Twitter and more. You can create a YouTube channel or a podcast. You can show up at events or in groups in places like Facebook. You can start your own groups using tools like Telegram, Skool, Circle, and of course Facebook. You can ask your existing clients to introduce you to their network and build a business on referrals. I even know one writer who had his car wrapped with a vinyl cover that advertised his work and contact information.  And honestly, those are just the most popular options—except maybe that car wrap. That might be a little more rare. One of the most effective ways to get yourself out there is to be featured in a major publication or possibly on TV using PR. That kind of exposure comes with instant credibility and potentially, a massive audience of potential clients. What would an article in The Wall Street Journal or Business Insider do for your clients attraction efforts? I’m guessing it wouldn’t hurt. And if you’re like a couple of copywriters I know, it could instantly double or triple your business almost overnight. Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I interviewed former television producer and diplomat and current PR guru expert and unofficial hype woman for dozens of small businesses, Gloria Chou. Gloria’s approach to getting PR is a bit different from other experts who talk about it and definitely worth learning about. What she shares in this interview could be just the thing you need to land the publicity you need to take the next step in your business. So stay tuned to hear what she had to share. Before we jump in with Gloria… You only have a couple of days until the next guest expert workshop happening in The Copywriter Underground. I’ve shared a lot of details about what The Underground includes on past episodes, so let me just say this. Unlike a lot of other memberships and groups, the underground is designed to make things easy. There aren’t dozens of modules to watch or complicated hoops to jump through. Just the focused insights and ideas you need to grow your business from wherever you are today to that goal you want to reach. We make building a copywriting business do-able.  So I mentioned the training coming this week. It’s with Pinterest Marketing expert Heather Farris. She’s going to  show you how to use Pinterest to drive leads to your business. And how just one or two posts, can send new clients your way for years after you post on that platform. It’s a workshop that could add a bunch of new clients and thousands of dollars in new revenue to your existing business. And you can do it in about 30 minutes a week. To get access to Heather’s Pinterest secrets, you’ve got to be a member of The Copywriter Underground, which you can do at thecopywriterclub.com/tcu.

Kate Guerrero, a copywriter and brand positioning expert from Fletch, shares her insights on the critical role of product positioning in marketing. She reveals how effective messaging can clarify what a product is and why consumers need it. Guerrero discusses her journey into copywriting and emphasizes the importance of relationships in client acquisition. The conversation also dives into balancing creativity with marketing strategies, the design evolution of websites, and how AI can enhance writing while maintaining the essence of human creativity.

Justin Blackman, an expert on brand voice and its role in copywriting, shares insights on navigating the crowded copywriting landscape. He discusses the importance of crafting authentic brand narratives and adapting to client voices while maintaining creativity. The conversation dives into the challenges of emulating unique tones and the significance of manifestos in shaping brand identity. Blackman also emphasizes the need for copywriters to find their personal values and foster emotional connections through their writing.

Kennedy, an expert from Email Marketing Heroes, shares his fascinating journey from mentalism to email marketing. He reveals his SCORE method, which dramatically increased his sales by 1700%. Listeners will learn how to craft engaging emails that address subscriber needs and eliminate risks. The conversation highlights the importance of building trust and personalizing follow-ups to maximize conversions. Kennedy also emphasizes adapting strategies to your audience's responses and using storytelling to enhance engagement.

Heather Farris, a Pinterest Marketing Expert for service providers and course creators, shares her journey from accounting to mastering Pinterest for business success. She discusses how to leverage Pinterest as a unique marketing platform, emphasizing keyword strategies and compelling pin design. Listeners learn about creating diverse pins, maximizing engagement, and the potential of Pinterest ads. Heather also highlights the importance of a growth mindset and offers practical tips for getting clients from Pinterest to your email list or products.

Explore the hidden struggles of copywriters and why many fail to break the six-figure mark. Discover transformative success stories from those who've participated in a unique business accelerator program designed for copywriters. Learn how important it is to communicate value over mere deliverables, and the power of community support in overcoming professional challenges. Uncover the secrets to effective branding, personal growth, and the art of storytelling to captivate clients and elevate your copywriting business.

Matthew Dicks, an accomplished author and storyteller, dives into the transformative power of storytelling in this engaging discussion. He shares his 'Homework for Life' method, turning daily experiences into compelling narratives. Matthew emphasizes how authentic stories foster connection and empathy, illustrating this with personal anecdotes. He also explores the nuances between writing fiction and nonfiction, revealing that both require a unique blend of creativity and structure. Discover how to enhance your communication and copywriting through the art of storytelling.

Morgan Kitzmiller, ConvertKit’s Creator Growth Manager and founder of Root and Rise, shares insights on email strategy. She discusses the booming landscape of newsletters and highlights tools for creators to enhance their outreach. Morgan explores the importance of automations, multimedia content, and personalization to engage subscribers. Collaborative strategies for list growth are emphasized, alongside monetization tactics that view email lists as valuable income sources. Her expertise sheds light on innovative ways to utilize email in building successful creator businesses.

Copywriter Francis Mayan shares how he transitioned from client work to selling digital products through email marketing. Topics include building community on Twitter, effective email marketing strategies, repurposing newsletters as course bonuses, challenges of being a nomadic copywriter, importance of mentorship, and strategies for building a successful copywriting business.