Jason Rutkowski, a skilled copywriter specializing in the financial and health niches, shares his journey from struggling writer to industry leader. He emphasizes the importance of mentorship and strategic networking for success. Rutkowski discusses the rigorous learning process involved in mastering copy and the critical role of hands-on practice. He also provides insights into excelling in health and wellness copywriting, stressing the need for extensive research and building a strong portfolio. His advice is invaluable for aspiring copywriters.
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question_answer ANECDOTE
Early Failures
Jason Rutkowski initially tried creating and selling his own health ebooks and products.
He failed due to lack of marketing knowledge and the demands of school.
volunteer_activism ADVICE
Networking at Live Events
Attend live events to connect with potential clients and mentors directly.
Don't rely solely on freelance websites or online interactions.
volunteer_activism ADVICE
Strategic Event Planning
Have a plan before attending events, including knowing who to talk to and your goals.
Focus on making genuine connections and building relationships, not just getting clients.
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This book is both a memoir and a writing guide. It details Stephen King's life, from his childhood and early writing endeavors to his struggles with addiction and his near-fatal accident in 1999. The book is divided into sections that cover King's life ('C.V.'), the nature of writing ('What Writing Is'), writing mechanics ('Toolbox'), his advice on the craft ('On Writing'), and his recovery from the accident ('On Living: A Postscript'). King offers practical tips on writing, including the importance of vocabulary, grammar, and style, as well as the need for consistent writing routines and ruthless editing. He emphasizes that good writing comes from within, driven by curiosity, wonder, and emotional honesty rather than commercial motives.
Becoming a great copywriter is not easy. But there are things you can do that 99% of other writers will not invest the time to accomplish. In the 427th episode of The Copywriter Club Podcast, we talked with copywriter Jason Rutkowski about the process of mastering copy, how to find a mentor, and all the effort that goes into the process of becoming great. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Parris’ Book List
The Single Best Way to Get Clients
On Writing Well by William Zinsser
The Brilliance Breakthrough by Eugene Schwartz
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: It’s the holidays and if this year is like most of our past years, that means fewer of our regular listeners are tuning in for the next week or two. So instead of bringing on a new guest you won’t have the opportunity to listen to and learn from, I’ve gone into the archive to uncover an excellent old episode that you probably missed. And if you did hear it back when it aired a few years ago, you might have forgotten it.
But honestly, this is one of our best interviews about mastery and the process of becoming an in-demand copywriter. The guest for this episode is Jason Rutkowski. At the time we interviewed him, Jason was writing for some of the top financial and health clients. So he’s got a lot of great, timeless advice.
You’ll also hear Kira in this episode. Long time listeners will know Kira is a co-founder of The Copywriter Club and until the middle of this year, my co-host for The Copywriter Club Podcast. Some of you have been asking, where she went? Earlier this year, Kira shared that after seven years of building The Copywriter Club, she was interested in pursuing some other challenges. So while she’s still offically a partner behind the scenes, she hasn’t been actively involved in the podcast and our programs for the past six months. Everything’s fine. There was no messy break-up… and who knows, if the right opportunity presents itself, we may work on something together again. We’ll see.
So, while you’ll hear Kira’s voice, she is still working on other stuff for now.
One more thing before we get to the interview, you’ve heard me talking about The Copywriter Accelerator Fast Track and that in the coming weeks it will be retired forever. This is the proven business building program used by hundreds of copywriters to start and grow their businesses. Many used it to create six figure businesses. A few have earned seven figures since completing the program. And I know it will work for you too. But time is running out to get the strategies, insights and ideas we share in this business-building program. So go to thecopywriterclub.com/fasttrack now to learn more—and if its a fit for you, join so you can build a successful copywriting business for yourself.
And now, enjoy this throwback interview with Jason Rutkowski.
Hey Jason.
Kira Hug: Welcome Jason.
Jason Rutkowski: Hey Kira, hey Rob.
Kira Hug: How’s it going? Glad you’re here.
Jason Rutkowski: Oh no, I’m excited. I haven’t done one of these in a while, so I was excited to do it with you.
Rob Marsh: Definitely took a little time to get our schedules aligned. We’ve been trying to make this happen for a little while, because we know a little bit about you and where you write and we think it’ll be a great conversation, so we’re glad to have you here.
Jason Rutkowski: Yeah, definitely.
Kira Hug: All right, so let’s kick this off. Jason, how did you end up as a copywriter?
Jason Rutkowski: Okay, I’ll give you the quick story about this. I was 19. I just finished my freshman year of college. I got an internship at a normal 9-to-5 job. And I realized I hated it. I was like, oh man. I saw all these people who worked in an office, you know, 30, 40 years; I’m like, is this really going to be my life?
And also at the same exact time,
The Copywriter Club Podcast 