#11297
Mentioned in 3 episodes
The brilliance breakthrough
Book • 1994
Mentioned by
Mentioned in 3 episodes
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as an incredible book teaching visual and emotional language in copy.

David Garfinkel

18 snips
Episode 011 - 10 Ways To Polish Your Copy
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as a foundational book for learning to write clearly and simply, focusing on the first eight chapters.

Jason Rutkowski

TCC Podcast #427: Mastering Copywriting with Jason Rutkowski
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, who shares a concept from the book about how the mind thinks in images, not words.

David Garfinkel

Episode 057 -The Secret of Instant Understanding