The brilliance breakthrough

Book • 1994

Mentioned by

Recommended by

Jason Rutkowski

as a foundational book for learning to write clearly and simply, focusing on the first eight chapters.

Recommended by

David Garfinkel

as an incredible book teaching visual and emotional language in copy.

Mentioned by

David Garfinkel

, who shares a concept from the book about how the mind thinks in images, not words.

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