Heather Parady, a content strategist and former therapist, shares her transformative journey from therapy to media. She dives into the significance of authenticity in storytelling and explains how to craft engaging content through strategic hooks. Heather discusses the impact of video length on viewer engagement, advocating for impactful short-form videos. She explores the intersection of spirituality and marketing, emphasizing the importance of embracing feedback while maintaining emotional presence in creativity. Tune in for innovative tips to elevate your content game!
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question_answer ANECDOTE
From Therapist to Content Strategist
Heather Parady transitioned from being a therapist to a content creator.
Her journey involved diverse skills like podcast editing, photography, and calendar management before focusing on video.
insights INSIGHT
The Human Side of Marketing
Heather's background as a therapist brings a unique perspective to content creation by focusing on human connection.
She emphasizes authenticity and honesty over high production value in videos.
volunteer_activism ADVICE
Embrace the Beginner Phase
Embrace imperfections and be willing to look like a beginner when starting with content creation.
Focus on honest content and give yourself grace, as this is new territory for everyone.
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In 'Save the Cat!', Blake Snyder provides a detailed analysis of the three-act structure and introduces his 15-beat sheet, a method for structuring screenplays. The book covers key elements such as the Opening Image, Catalyst, Debate, Break into Two, B Story, Fun and Games, Midpoint, Bad Guys Close In, All Is Lost, Dark Night of the Soul, Break into Three, Finale, and Final Image. Snyder also discusses the importance of making the hero likable through the 'Save the Cat' rule and breaks down successful films to illustrate his points. The book is widely regarded as a definitive resource for screenwriters, offering practical advice and a clear framework for storytelling.
The world is drowning in content—most of it bad. So when a creator is doing something different, something that really stands out and challenges the rest of us to up our game, we pay attention. That's why Content Strategist Heather Parady is our guest for the 426th episode of The Copywriter Club Podcast. Heather shared her unique approach to content creation and lays out a roadmap for anyone else who wants to up their content game. Click the play button below, or scroll down for a full transcript.
Stuff we mentioned to check out:
The Copywriter Accelerator Fast Track
Save the Cat by Blake Snyder
Heather's Website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Content is everywhere. Almost every business knows that content is one avenue that helps prospects discover and connect with them. I’m not telling you anything new here, most copywriters work with clients who need this kind of content whether it’s on social media, regular emails, videos, workshop and webinar content. We even use it ourselves.
So when I discover someone who is making cotent that stands out or is even a little bit different, I pay attention. And today’s guest on The Copywriter Club Podcast fits that description.
Hi I’m Rob Marsh and today I’m speaking with Content Strategist, Heather Parady. I’ve been watching Heather’s content for a while now and I am impressed. She connects ideas from interviews and books and all kinds of other sources to create short video content that grabs attention and teaches with a story, almost always gives me something to think about. This is one of my favorite interviews this year and I think you’re not only going to enjoy it, but you’ll have a bunch of takeaways to apply to your own business and content creation.
Before we jump in, as we wrap up the year I need to let you know that The Copywriter Accelerator as it is today is going away forever. This is the proven business building program used by hundreds of copywriters to start and grow their businesses. And I guarantee it will work for you too. But to get the eight modules, eight blueprints, the bonuses and the coaching calls that go along with it… you need to opt in now. And if you decide to join the Accelerator now, you’ll get absolutely free, the program I am working on behind the scenes that will replace it. I don’t even have a name for the new thing, just know that it will be worth it. And if you don’t agree, you’ll get your money back. Go to thecopywriterclub.com/fasttrack for details now.
And with that, let’s go to our interview with Heather Parady.
Heather, welcome to the podcast. I, I'm thrilled to be here. You know, as we were just talking before we started recording, I'm a big fan of yours. I would love to start with your story and how you got to where you are building this list, this following that you have, you know, video producer, all of the things. Yeah. How did you get there?
Heather Parady: Well, first of all, thanks for having me on. I was listening to your show and I'm just really impressed with the quality of guests and the topics and how thorough you guys are and professional. It's just really, really valuable, valuable show that I look forward to continually listening to now. I was a therapist, you know, I went to school to sit in rooms with people and hear their problems and sort it out. psychology of trying to figure out why we are the way that we are. And I've always been kind of like a helper. You know, I think through and through, that's really who I am. So it's funny because a lot of people are kind of coming to me for like the media side of stuff. They're like, video editing and all this stuff. And I'm like, that's something that I'm learning how to do. It's not something that I've been doing all along. What I've been doing all along is sitting with people and reading books on Adler and Carl Jung and stuff like that.
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