The Copywriter Club Podcast

Social Media strategist, Andrea Jones is our guest for the 177th episode of The Copywriter Club Podcast. We were interested in this topic because we are so bad at using social media in our own businesses and for The Copywriter Club. If you've struggled to find a way to maximize social media to help you find clients you'll want to listen to this. We asked Andrea about: •  how she became a social media strategist—she started doing posts for $5 •  what she did to meet her husband (he was annoying her on Youtube) •  what’s going on in social media today and the rise of video •  how to understand your audience so you serve them •  where you should start if you’re overwhelmed by social media •  the importance—or non-importance—of design and “the grid” •  the bare minimum you should be sharing on social media •  how to build your audience and get the attention of your best prospects •  how to turn social media into a lead generation tool for your biz •  the mistakes people make on social media that you don’t want to make •  the “right” approach to your brand voice on social media •  when you should be working with a team and when you shouldn’t •  what it costs to hire a social media consultant •  the #1 thing she’s done to take her business to the next level •  the future of social media… and how you can get ahead of it This episode is available wherever great podcasts are found (like iTunes and Stitcher). Or you can simply click the play button below. There's also a transcript for anyone who scrolls down.   The people and stuff we mentioned on the show: The Life Coach School Andrea’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:  This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, March 12th through the 14th. Get your tickets now at thecopywriterclub.com/tccirl. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:  You're invited to join the club for episode 177 as we chat with social media strategist, Andrea Jones about creating impact and social media channels like Instagram and LinkedIn, creating sales funnels that start in social media, why copywriters need to spend more time in this important channel and the things she's done to up level her business. Welcome, Andrea. Rob:   Hey Andrea. Andrea:        Thank you so much for having me. I'm super excited to chat with you guys today. Kira:  I know we're excited to talk about social media because we've done well in certain areas in media, but there are other areas where we are lacking in The Copywriter Club. Rob:   It's so bad. Kira:  Super bad, because we've talked about it before, Andrea. So why don't we start this off with your story and talk about how you ended up as a social media strategist. Andrea:        Yes. I love this question because, I met my husband on YouTube. Rob:   Social media is a game changer is what you're saying. Andrea:        It literally has changed my life. But I am an early adapter to social media. I actually happen to like it and I started a blog back in 2004. I was making YouTube videos in 2007 way before it was cool and my friends thought I was insane. And so social media for me is just a really fun way for an introvert like myself to show up in a way that's still doesn't drain my energy. I started out on social media as fun, but it wasn't until I actually moved to live with my YouTube husband in 2014 when I started the business. So with that move, I needed something to do. I moved to a completely different country from Atlanta, Georgia to Toronto, Canada. And so that big move helped me launch my business.

We don't often have two guests join us in the studio, but this week is one of those exceptions. For this special "un-numbered' episode, we've invited Rob Braddock and Conor Lynch to share how they become copywriters, what they're doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for WealthPress. You'll want to listen to get the details. We also talked about: •  how Rob Braddock accomplished his meteoric rise from prisoner to successful copywriter •  the resources he used to learn direct response copywriter •  Rob’s daily meditation practice •  how easy it is to get your foot in the door wherever you want to work •  how Conor Lynch got his first taste of copywriting at age 13 •  the boring narrative arc in the biz-op niche that drove him to finance •  how WealthPress became the fastest growing Financial publisher •  the writing and approval process that helped Conor get promotions done faster •  the importance of spectacle when it comes to getting attention •  the process of building a hot list (and how WealthPress does it differently) •  whether spectacle and video promotions will work in niches beside finance •  why WealthPress is sponsoring the cocktail party at TCCIRL •  how you can “win” an opportunity for a paid promotion with WealthPress Don't skip this one, especially if you've ever dreamed of writing in the financial niche. Click the play button below, or scroll down for a full transcript. Or better yet, subscribe on iTunes or Stitcher so you never miss an episode.   The people and stuff we mentioned on the show: WealthPress The Gary Halbert Letters Jake Hoffberg Joe Schriefer Evaldo Albuequeque Dan Kennedy Yanik Silver Russell Brunson Raging Bull Angel Publishing Trade Winds Bencivenga’s Marketing Bullets Joel Klettke Macallan M Contest Entries Go Here Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob M:         This is a different kind of interview than we usually do. We usually only talk to one person at a time. Today we have both Rob Braddock and Conor Lynch as our guests today. For a couple different reasons we're doing this a little bit differently. One, because we've got a contest that we're going to talk about here in just a minute. Two, you guys worked together to create some pretty interesting financial promotions, and you do it in a different way. Before we get into all of that, maybe Rob Braddock, we can start with your story. Then maybe we can hear a little bit from Conor about his story and how he got into this business. Rob B:         Right. Well, yeah. I guess it is a pretty crazy thing to think. You could probably go back not too far just two years or so ago and find the first post I made in The Copywriter Club. I didn't know anything about copywriting two years ago really, but I'd just discovered it. So, before I got into copywriting, I was in political fundraising. Got in a little bit of trouble. Bribery this, bribery that, yada, yada, yada, blah, blah, blah. Three years in federal prison. That essentially ended that career and all of the contacts I had built up over time. It's not something I could get back into. So, I had to start over again. After I stumbled around and bumbled around trying to figure out what I was going to do, I knew it was going to be something in the internet space or maybe I would SEO, sales or something. I wasn't really sure. I stumbled across copywriting, direct response copywriting and then financial direct response copywriting. Once I saw what it was, what it is and how much money can be made with it, I was like, ‘All right, I'm doing this, man. I'm going all in.’ So, I started studying and studying and studying relentlessly. It was essentially my primary focus of my life for six months at least. Then one thing led to another,

Special Midweek Bonus Episode. TCCIRL is just around the corner, so we invited Event Strategist, Elaine Wellman, to join us for the 176th episode of The Copywriter Club Podcast. When we first published the podcast, we regularly posted two episodes a week. Now that's a rarity... thanks to the behind the scenes info that Elaine shares about TCCIRL, we didn't want to wait to publish this on.  We talked to Elaine about: •  the path she followed from public relations to coaching to event management •  how she landed her first solo event project and launched her business •  the mindset shifts needed to recognize when business isn’t working •  when you need to “go with the flow” at events and when you shouldn’t •  the different ways you can approach events (it doesn’t have to be big) •  doing the things in your business that others won’t do because they’re hard •  the truth about The Copywriter Club In Real Life •  the extra things that are truly unique about TCCIRL •  the stuff Elaine thinks we should be doing differently •  the difference between a great event and one that underwhelms •  how to get the right people to attend an event •  how to handle the stress of hosting or attending an event •  when you need to consider getting an event coordinator to help •  how to know whether the event coordinator you’re considering is the right one •  the food that VIP ticket holders will get to “experience” This one is a fun behind-the-scenes discussion of the planning of TCCIRL and the importance of events—you won't want to miss it. Click the play button below, or scroll down for a full transcript. Or subscribe on iTunes or Stitcher so you never miss an episode.   The people and stuff we mentioned on the show: TCCIRL Copywriting Event Prerna Malik Publicis Why Events are Rocket Fuel for Your Business The Event Planning PDF The Event Retreat Leaders Lounge Elaine’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, March 12th through 14th. Get your tickets now at thecopywriterclub.com/tccirl. Kira:  What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habit, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 176 as we chat with our Event Planner for TCCIRL, Elaine Wellman, about planning events of all sizes, why it can be a good idea to work with an event planner, why some events are life changing while others are kind of blah, and how events can deepen client connections. Kira:  Welcome Elaine. Rob:   Hey Elaine. Elaine:         Hey you guys, been so long since we talked yesterday or maybe... Rob:   All we do is talk to you lately. We are in the throes of planning a pretty big event with you. Kira:  Yes, we are a month away, as Elaine likes to remind us. It stresses me out a little bit to think about it, but Elaine, we met you three years ago before our first event in New York City. Prerna Malik had introduced us and I think we were, I remember we were halfway through the planning process when we were just like, ‘Oh, we need help.’ And luckily, we met you and you were able to swoop in and help us produce the event, the first event and make it a success. So, you've been integral to the process and you've also seen how the event has evolved. We're going to get into all of that. But let's just first start with your story. How did you get into this business? How did you end up as an event strategist and planner? Elaine:         It wasn't really by design. I guess I'll try to give you the short version here because we have a lot to talk about.

For the 175th episode of The Copywriter Club Podcast, Kira and Rob talked with copywriter Derek Hambrick about his path to freelance copywriter... including his first failed attempt and what made him successful the second time he gave it a go. We also talked about: •  the path he followed from communications to copywriting •  the surprising emotions Derek felt when he was laid off… panic and excitement •  how he relies on relationships to find clients for his business •  what he did to step up his copywriting game as he went out on his own •  the importance of giving and altruism to Derek’s ROI •  the process he follows as he works with his clients •  why he chose his niche and the impact its had on his business growth •  the pros and cons of working in the higher education niche •  how he moves from one client to the next and gets referrals •  the changes he’s made to his mindset in order to think bigger •  his experience in The Copywriter Underground and what he gets from it •  how to get the most from a course or community you belong to •  the mistakes he’s made as he moved from full time to freelance •  what comes next… how Derek keeps growing To hear what else we talked about, click the play button below, or scroll down for a full transcript. Or better yet, subscribe with your favorite podcast app and never miss an episode.   The people and stuff we mentioned on the show: Ry Schwartz Joel Klettke The Copywriter Underground Cantilever Creative TCCIRL Copywriting Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, March 12th through the 14th. Get your tickets now at thecopywriterclub.com/tccirl. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 175 as we chat with copywriter Derek Hambrick about moving from full time work to freelance, choosing his niche and what that did for his business, what he did to find his first clients and how he finds people to work with today, his experience in The Copywriter Underground and what he's doing differently in 2020. Welcome, Derek. Derek:            Hey guys, thanks for having me over. Kira:   Yeah, I feel like we have wanted to have this conversation with you for a while. We've been able to hang out with... Well, I was able to hang out with you in person not too long ago and chat with you then, but we really wanted to record this and find out more about you and your business and what you've done because it's worked well. So, why don't we kick it off with your story? How did you end up as a copywriter? Derek:            Yes. So, I always knew I wanted to work with words for a living, but didn't know exactly how. Long story really short, I found myself working at Delta Airlines, not really knowing what I wanted to do with my life, but I figured Delta was a big enough place that I'll probably find it there and get paid as well along the way as I figured that out. I remember working on the International Concourse, writing a few articles for newsletters, that kind of thing. Nothing big. But one evening the last flight pushed out to Santiago, Chile. That was done. Went back to the break room, working on an article, looked at the clock and an hour had gone by. And at that point I realized, ‘My God, I must really enjoy this.’ And that's when I realized I've got to find some role, some place capacity for me to write for a living. So I applied for a bunch of corp-comm jobs, marketing roles and that kind of thing. Nothing really panned out because I didn't have a degree is wha...

Copywriter, coach and expert marketer, Ray Edwards is our guest for the 174th episode of The Copywriter Club Podcast. In this wide ranging conversation, Kira and Rob asked Ray about his business, how he got started, the changes he's making in his business and life, and what he does to accomplish more than most other people... even things he thinks are impossible. Here are a few of the things we covered: •  how Ray went from radio host to copywriter •  the experiences he had working in radio that help him in his copywriting career •  his tattoos… what they are and why had has them •  what has happened in Ray’s life and business over the last few years •  what can happen when you remove the fear from your life •  why it’s important to let your hidden personal beliefs influence your work persona •  the power of impossible goals to set off a quantum leap in your life and business •  why worthy failures are critical for achieving your impossible goals •  Ray’s two-word counsel you need to hear—especially if you’re not operating at your best •  the unspoken part of the law of manifestation and how to manifest things into your life •  the things that have made the biggest difference in Ray’s business •  what he would do today if he had to start over with nothing •  drag racing rental cars when he travels •  what’s next for Ray and where you can reach out to him If you want to accomplish more than you ever thought possible, you'll want to listen to this episode. Click the play button below, or scroll down for a full transcript. Or download the episode to your favorite podcast player.   The people and stuff we mentioned on the show: Jack Canfield Frank Kern Tony Robbins Ray’s podcast Ray’s Instagram Ray’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, March 12th through the 14th. Get your tickets now at thecopywriterclub.com/TCCIRL. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 174 as we chat with master copywriter, coach and consultant, Ray Edwards about his rise from radio personality to A-list copywriter, the relationship between his struggles and his success, the business and mindset shifts he's made in the past year and how he creates so much content every single week. Welcome Ray. Rob:   Hey Ray. Ray:   Hi, thank you. Kira:   It's great to have you here, Ray, because you are one of my mentors and I was lucky enough to be in your mastermind group last year and went through a lot of different .. my own mindset shifts just by joining that group and spending time with you. So I'm glad that we're able to dig in and ask you a bunch of questions today. I'm also surrounded by all the books you gave me because you gave me so many books from our time together. I'm still working my way through them, but they're all surrounding me right now. So I've got some Ray vibes in my office right now. Ray:   That's what happen with anybody who hangs around me, I'll actually have a book for you. Kira:   I loved it. So let's kick it off. Many of our listeners know who you are, but let's just share your story, how you ended up as a copywriter. Ray:   Well, I started in the radio business when I was 14 and I loved being on the radio. I loved storytelling. I hung out at my grandparents house a lot during those days and I used to read the National Enquirer and I was fascinated by the ads. I actually thought they were articles, I was a bit younger when this was going on. I thought they were articles,

Accountant and business consultant, Erik Solbakken, is the guest for episode 173 of The Copywriter Club Podcast. If you saw that Erik is an accountant and thought, "maybe I'll skip this one" don't. Because we didn't really talk with Erik about the typical accounting stuff. Instead, Erik shared how he changed the pricing model for his service business and how copywriters can do the same thing. Now instead of trading time for money, a signifiant portion of Erik's income is completely independent of the time he spends working with clients. Instead, he makes more when he creates more value.  Kira and Rob asked Erik about: •  how he went from tax accountant to strategic consultant •  what he did to significantly change how he earns a living as an accountant •  the realization that how long a thing takes isn’t connected to its value •  the three lies business owners tell themselves about money •  a breakdown of why value can’t be attached to the time spent to create it •  why working with clients doesn’t have to suck •  the 4 step solution to solving any problem—and the most important step •  the 10-10-10 model for pricing coaching services •  why he insists his clients “never sell” •  the 3 Cs Erik covers on every sales call •  the mistakes that are all too easy to make when selling on value •  his total launch failures and the impact it had on his business This is an episode you won't want to miss. To hear it, click the play button below, or download the episode to your favorite podcast player. And if you're rather read, you can scroll down for a full transcript and links to some of the people and things we talked about.   The people and stuff we mentioned on the show: Jeff Walker Erik’s website Accountant Success Formula Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...

Allison Evelyn Gower is our guest for the 172nd episode of The Copywriter Club Podcast. We asked Allison about her experience creating her first program, what inspired her to move fast, and how she got scrappy to fill it. She offers plenty of learning and advice to anyone who is thinking of creating a program or course. Here's the outline of what we covered during this interview: •  what inspired her transition from film production to copywriting •  how she learned to be “scrappy” as a production assistant •  how Allison landed her first few clients •  what’s happened in her business since she launched—lots of changes •  the process she went through to find her niche •  the 3 things that have been the biggest game changers for her business •  how she pulls brand personality out of her clients •  the answers Rob and Kira gave to one of Allison’s on-boarding questions •  how to get feedback from clients on the words that describe you •  secrets for identifying the language that shows off your personality •  how you project your personality into the world •  what she did when she launched her day-rate package •  why she decided to launch a group program—and how Kira lit a fire under her •  how Allison mapped out her program and created her content •  what she did to fill her first program—an idea she stole from Tarzan Kay •  the things she’s doing differently as she relaunches the course •  how to run a business while moving across the country If your copywriting business could be scrappier or you're looking for some launch inspiration for your first product, you won't want to miss this interview. Click the play button below, or scroll down for a full transcript. Better still, subscribe on iTunes or Stitcher so you never miss an episode.   The people and stuff we mentioned on the show: Joe Nefziger Tarzan Kay Laura Belgray The Copywriter Think Tank Allison's Website The Brand with Bite Podcast Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, March 12th through the 14th. Get your tickets now at thecopywriterclub.com/tccirl. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 172 as we chat with copywriter and product creator Allison Gower about how she became a copywriter, her first big solo product launch. How she's changed the work she does over time, launching a podcast and running a business while moving across the country. Welcome Allison. Allison:          Hey mates. How's it going? Kira:   Good. It's always good with you. It's always good. So we're so excited to have you here to talk more about your story. Let's kick it off with how you became a copywriter. Allison:          Oh my life, in a summary. Yes, let's go. So the long story short, I was always making up ads and writing as a kid and doing all these things that had no idea what actually does something later in life. Right? Like I think a lot of us, copywriters and people in brand, we look back as kids and are like, ‘Oh yeah.’ Rob:   We don't normally interrupt you in the story. But ads as a kid, what were you writing ads of? Allison:          Me and my best friend, elementary school, we came up with this candy bar and we called it a nitwit bar and we created the packaging. We actually made a barn, created the design and then we created commercials for it. And then we had a school project where honestly, you didn't really have to do very much but we went real hard and then create a commercial and performed it.

It's a bit early to pick a best episode of 2020, but we predict this will be an early contender. Master copywriter, Stefan Georgi, joined us for the 171th episode of The Copywriter Club Podcast, to talk about how he became a copywriter who has helped his clients earn $700 million is sales. That is NOT a typo. Stefan is a terrific copywriter and this interview is practically a workshop on writing better sales letters. We talked about: •  the lucky poker game that turned Stefan into a copywriter •  how he landed his first two clients (and $300) 24 hours after calling himself a copywriter •  growing into clients and selling almost $700 million worth of products •  the crazy amount of work that earned Stefan $80K a month •  how he ended up writing 8 out of 10 of the top performing pages on click bank •  how he obsessed over the craft of copywriting (and what that involved) •  his favorite copywriting resource—we’ve included a link so you can get it too •  the RMBC method for writing a sales letters •  the genius way he breaks the “mechanism” into two parts that increases sales •  the different things you need to do with the lead of a sales page •  Stefan’s point-by-point script for a sales page that you can use when you write •  the most common mistakes copywriters make when writing a sales message •  the ROI escalation method and how Stefan uses it to justify his rates •  how his mindset has shifted as he’s grown in his business •  how he got his clients to recommend him to future clients •  how he balances his time writing for elite clients with time for his family You won't want to miss this one. To get it, download it to your favorite podcast app (or better yet, subscribe so you never miss an episode), click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: TCCIRL Warrior Forum ClickBank Software Projects The Fascinations Doc Stefan and Justin’s Mastermind Stefanpaulgeorgi.com Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, this coming March 12th through 14th. You can get your tickets now at thecopywriterclub.com/tccirl. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the Club for Episode 171 as we chat with copywriter Stefan Georgi about his approach to writing long copy, the ROI escalation ladder and how we can use it in our businesses, what it takes to write copy that produces $700 million in revenue over six years, and how he gets his clients to sell his services for him. Kira:   Welcome Stefan. Rob:   Hey, Stefan. Stefan:           Hey, guys. Thank you. It's great to be here. Kira:   Yeah, we're excited to have you here. We met you through Brian Kurtz, through the Titans Masterclass, and so, glad we can hang out today. And also you're going to be speaking at our event in March, which is really exciting. Stefan:           Yeah, I'm thrilled for that. I really appreciate you guys inviting me to come speak, but I cannot wait for that. Kira:   All right, so why don't we start off with your story? How did you end up as a copywriter? Stefan:           Yeah, so it's definitely one of those sort of funny twists of fate or things that are, it's a bit unexpected, I suppose you'd say. In 2011, I was teaching at an outdoor school in Marble Falls, Texas, which is about an hour and a half outside of Austin. And I was at this place called The Outdoor School, which was like a summer camp during the summer and a outdoor Ed type facility during the spring and the fall,

For the 170th episode of The Copywriter Club Podcast, Kira and Rob do something they haven't done in awhile and that's chat about what's going on in their lives and The Copywriter Club. Plus, they talk about the most popular episodes of the podcast this year—and of all time. Both of them listed a few of their favorites from the past 12 months... if you haven't listened to all the past year's episodes, this is a great way to find a few you don't want to miss. Here's what they covered: •  what’s happening in our lives right now •  the goals we have for the coming year •  the amazing speaker line-up at The Copywriter Club In Real Life  •  what makes TCCIRL different from other conferences •  what you’ll walk away with if you come to the event •  another great resource for reaching your goals—The Copywriter Underground •  the new Underground Case Studies •  a few specifics about the print newsletter that goes out to all members •  the top podcasts from 2019—these are the most listened to episodes •  our favorite podcasts from the past year—and a few of our take aways You won't want to miss this one. Click the play button below to hear it now, or download episode 170 to your podcast app. Want to read it? Scroll down for a full transcript.   The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event The Copywriter Underground Case Study Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   This episode is brought to you by The Copywriter Club In Real Life. our live event in San Diego this March 12th through the 14th. You can get your tickets now at thecopywriterclub.com/tccirl. Kira:   Hey, Rob. Rob:   Hey, Kira. Kira:   Happy 2020. Rob:   It's always a little awkward starting these when we don't write an intro for ourselves to read about ourselves. But this is an episode where we don't have a guest. We're just going to talk amongst ourselves. Yeah, let's do it. Happy 2020 to you, too. Kira:   Yeah, it's been a while since we've chatted and recorded it, even though we chat just about daily. So let's talk about some podcast episodes that were our favorites from 2019, some of the top most downloaded episodes, some of the ones that have resonated the most with us. But first, let's just catch up a bit. What's been new with you, Rob, since, I don't know, last time we recorded anything? I don't know what episode that was, but it's been a while. Rob:   It's definitely been a while since ... It's been even longer since just you and I talked. It's been a while since we had anything to talk- Kira:   It's been a year. Has it been a year? Rob:   Yeah, maybe. It's been a long time. So you would think that there would be some really big changes over the course of a year. I haven't done anything as exciting as, say, move, but this year is the first year that I am the only male person in my household. My oldest son is away to college and my youngest son is living in Phoenix on a mission. So the dynamic in my house has changed dramatically without any boys around. It's a lot quieter. Kira:   You're the only dude. Rob:   That's true. Kira:   How has it changed? How is it different at home? Rob:   It is a lot quieter. I miss my sons when they're not here. Obviously, my oldest son comes home from college quite a bit. And so, he's around. It's great having older children, but I definitely miss the rowdiness. I didn't ever think that I would, but I do. I miss the noise and the rowdiness. On the other hand, it's a lot quieter around here, and so I'm able to get more work done during the day. That is awesome. Kira:   Yeah, I'll send Henry. Henry can spend some time at your house if you need some extra rowdiness. He'll bring that. Rob:   I will take him any day. We can hang out and do Lego and whatever. So what big changes happened for you? Kira:   So the biggest change for me over the la...

Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of The Copywriter Club Podcast. Michelle started her career as a speech consultant, then pivoted to talking about the 3 Word Rebellion and how a rallying cry can make your business more resilient. We talked about: •  how Michelle became a messaging coach and strategist •  what a “messaging strategist” actually does on a day-to-day basis •  how she lost her “why” and completely changed her business •  what a three-word rebellion is and why you need to start one •  a real world example how a “three-word rebellion” changes a business •  the process for creating your own rallying cry or •  the two things a good three-word rebellion (or positioning statement) does •  how to make a pivot in your business (and how to message it) •  how a three-word rebellion acts as a frame for speaking to your audience •  what Michelle has done to overcome the imposter complex •  her messaging advice to someone without her credentials •  what she would change about the marketing world •  how she met the perfect partner with a six minute discussion •  what’s next for Michelle in 2020 To hear Michelle's take on positioning your business in a way that attracts customers to your flag, click the play button below, or subscribe using your favorite podcast app. Or you can scroll down for a full transcript.   The people and stuff we mentioned on the show: The Three Word Rebellion Jennie Nash Profit Without Worry Podcast Tanya Geisler Michelle’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...