TCC Podcast #177: How Copywriters Can Use Social Media with Andrea Jones

Social Media strategist, Andrea Jones is our guest for the 177th episode of The Copywriter Club Podcast. We were interested in this topic because we are so bad at using social media in our own businesses and for The Copywriter Club. If you've struggled to find a way to maximize social media to help you find clients you'll want to listen to this. We asked Andrea about: •  how she became a social media strategist—she started doing posts for $5 •  what she did to meet her husband (he was annoying her on Youtube) •  what’s going on in social media today and the rise of video •  how to understand your audience so you serve them •  where you should start if you’re overwhelmed by social media •  the importance—or non-importance—of design and “the grid” •  the bare minimum you should be sharing on social media •  how to build your audience and get the attention of your best prospects •  how to turn social media into a lead generation tool for your biz •  the mistakes people make on social media that you don’t want to make •  the “right” approach to your brand voice on social media •  when you should be working with a team and when you shouldn’t •  what it costs to hire a social media consultant •  the #1 thing she’s done to take her business to the next level •  the future of social media… and how you can get ahead of it This episode is available wherever great podcasts are found (like iTunes and Stitcher). Or you can simply click the play button below. There's also a transcript for anyone who scrolls down.   The people and stuff we mentioned on the show: The Life Coach School Andrea’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:  This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, March 12th through the 14th. Get your tickets now at thecopywriterclub.com/tccirl. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:  You're invited to join the club for episode 177 as we chat with social media strategist, Andrea Jones about creating impact and social media channels like Instagram and LinkedIn, creating sales funnels that start in social media, why copywriters need to spend more time in this important channel and the things she's done to up level her business. Welcome, Andrea. Rob:   Hey Andrea. Andrea:        Thank you so much for having me. I'm super excited to chat with you guys today. Kira:  I know we're excited to talk about social media because we've done well in certain areas in media, but there are other areas where we are lacking in The Copywriter Club. Rob:   It's so bad. Kira:  Super bad, because we've talked about it before, Andrea. So why don't we start this off with your story and talk about how you ended up as a social media strategist. Andrea:        Yes. I love this question because, I met my husband on YouTube. Rob:   Social media is a game changer is what you're saying. Andrea:        It literally has changed my life. But I am an early adapter to social media. I actually happen to like it and I started a blog back in 2004. I was making YouTube videos in 2007 way before it was cool and my friends thought I was insane. And so social media for me is just a really fun way for an introvert like myself to show up in a way that's still doesn't drain my energy. I started out on social media as fun, but it wasn't until I actually moved to live with my YouTube husband in 2014 when I started the business. So with that move, I needed something to do. I moved to a completely different country from Atlanta, Georgia to Toronto, Canada. And so that big move helped me launch my business.