The Copywriter Club Podcast

Corrie Myers is a website copywriter and messaging strategist who acts as a thought partner for her clients. After 15 years in the education field, she made the shift to copy and has found ways to incorporate her leadership and teaching expertise into her business. She’s built a successful business over the last few years by leading with empathy and setting clear boundaries. Here’s how the conversation goes: Corrie’s career shift from teacher to copywriter. Building a business as a parent of three and how she balances work and life. The skills she’s brought from her teaching career into copywriting. Why she treats her own business as a client and why you should, too. The benefits of having less hours to do something. How she built confidence in making big life changes. Being a thought partner for your clients – how do you position yourself as the go-to? How the Think Tank has helped transform Corrie’s business. Why you should pinpoint gaps your clients might miss. How she determines the types of clients she works with. Where she finds leads and projects during unprecedented times and what she leans on during periods of unknown. How her pricing has evolved since the beginning of her business and how she packages her offers. Why day rates are helpful in getting your foot in the door for long-term work. How to selll a day rate or retainer. The subtle shift in language Corrie uses to position herself as the strategist. The messy middle – how do you trudge through? How AI has impacted her business and maximized her energy by being a way to “chop vegetables.” Tune into the episode by hitting play or checking out the transcript. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Corrie's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  There is a challenge facing most copywriters that many of us struggle to deal with, and that is how do I stand out from the massive other copywriters and content writers who offer sales pages, emails, case studies, and all of the other things that we help our clients with? And for the most part, any copywriter can probably figure out how to do a decent job writing just about any project deliverable. And, yes, I know I'm probably oversimplifying here to make the point, but our guest on today's episode of The Copywriter Club Podcast is copywriter and Think Tank member Corrie Myers. And as we talk with Corrie, she shared a ton of details about her business. Perhaps, most importantly, she talked about showing up not just as a copywriter, but as a thought partner for your clients. It's an approach that has helped her stay fully booked over the last year, while many other copywriters have struggled to find clients. And it's an approach that a lot of us could use in our own businesses. Kira Hug:  But before we jump into the interview, this episode is sponsored by the Copywriter Think Tank, which is our Mastermind for copywriters and marketers who want to figure out the next thing in their business, that could be new revenue streams or it could be a new idea or podcast or so many different ideas. I'm not even going to promote it right now, because Corrie talks about it with us in this conversation. So you'll get to hear from her what her experience was like in the Think Tank, and you can also hear the results of what she's been able to do while being in the Think Tank. And so I think that's truly the best promo for the Mastermind. We also had a chance to talk about the retreats. I know Corrie got a lot out of our most recent retreat in New Orleans. And I'm just going to mention that we do have Think Tank retreats coming up. In June, we have a virtual retreat,

Carolyn McMurray is our guest on the 337th episode of The Copywriter Club Podcast. Carolyn is a copywriter and host of a community designed for generation Z to learn about copywriting. But how does one start a community and grow towards 100+ members? Tune into the episode to find out. You’ll also discover: Carolyn’s accidental discovery of copywriting and how she landed her first gig. Her advice for getting her business started if she had to do it all over again. How she fell into the tech niche. Why she decided to build and grow a community for gen Z? What’s her community all about and how does she benefit from it? Should you label yourself as a junior copywriter? When she increased her rates and began to build her reputation and brand. How to create a copywriting portfolio that stands out. Where she gathers inspiration to write her list weekly. Why she doesn’t take herself too seriously and how it benefits her brand. Carolyn’s advice for building a successful community. Mistakes she’s made in the growth of her community and what to avoid. Why you need something to get you out of your head. Using ChatGTP for writer’s block – does it really help? Thinking about marketing to gen z? Here’s some advice from a gen z’er. Using AI and the future of copywriting for upcoming generations. Listen to the episode by hitting play or checking out the transcript. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Connect with Carolyn The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  Way back in 1991, two academics, William Straus and Neil Howell came up with a theory about a generational cycle in American and Western history. And in their theory, they defined 13 different generations starting from the founding of the American colonies and running right up to the publication of their book. Actually, it goes farther back than those 13, but that's where they focused on. Their work is partially responsible for the way that marketers talk today about different generations like Generation X, Millennials, who are at one point also called Generation Y and Gen Z, which some academics like to call the homeland generation. So, why the long introduction about generations to start this episode of The Copywriter Club Podcast? Well, our guest for this episode is Carolyn McMurray. She's a member of Generation Z and the founder of a copywriting group exclusively for Gen Z copywriters. We asked her about how she got her start in copywriting, building a portfolio, outdated writing advice, overcoming writer's block, and what to do if you're writing to Gen Z. Stick around. This is a pretty good discussion. Kira Hug:  That might be your most Rob Marsh-esque introduction that you've ever created. Rob Marsh:  I don't know. Kira Hug:  I love it. I love it. All right, so before we jump into the interview, if you haven't heard yet, we just launched our newest podcast, AI for Creative Entrepreneurs, which officially has dropped this week with new episodes, which we'll share regularly on YouTube and also wherever you stream your podcasts. So again, that's AI for Creative Entrepreneurs. You can also check out the site where you can sign up for regular updates so you never miss an episode as we're trying our best to figure out what's happening with AI and apply it in our businesses and in our creative lives. And, we won't pass up the opportunity to also mention our mastermind, The Copywriter Think Tank, which is, in my opinion, the best place to go if you are a writer and you want to figure out what is the next thing in your business; the next offer, the next product, the next revenue stream. We've really figured out how to help writers cre...

John Forde is a direct-response copywriter and co-author of the book, Great Leads and the person behind the long-running newsletter called the Copywriter’s Roundtable. John shared his process for getting started with research and copy and the lessons he’s learned from his 23-year copywriting career. Here’s how the episode goes: John’s approach to research – how much do you really need to get started? What does it mean for your copy to be invisible? Do you need to invest in another copywriting formula? How often do you need to check in with your writing process and method? The difference between divergent and convergent thinking and how to use each in copywriting. Why the warm-up is essential to writing your best copy. The benefits of reverse engineering outlines in different copywriting assets. How speed can benefit your copy and emulate positive energy. John’s process for feeding his brain from morning to night. How fiction books can help you develop a better sense of empathy. The 6 leads John teaches in his book. What makes a great lead? Info product vs. a wise product – what makes one better than the other? The discipline that comes with writing a weekly newsletter for over 20 years. His view on the future of copywriting and the lifestyle of copywriters. Hit that play button or check out the transcript below! The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website John's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  If you've been listening to the Copywriter Club podcast for very long, you know that we love talking to copywriters, content creators, and marketers at all stages of business, from beginners to seasoned experts. Today's guest fits very comfortably in the latter group. John Forde is the co-author of the book Great Leads, along with Michael Masterson, and the man behind the long-running weekly email called The Copywriter's Roundtable. He's also the author of dozens, maybe even hundreds, of high performing sales promotions in the financial newsletter industry. John shared his process for getting started with research and copy, how divergent and convergent thinking helps him come up with new ideas, the lessons that he learned as a copywriter, especially as he was just starting out, along with a lot more. Stick around, because this interview is a good one. Kira Hug:  But before we get to the interview, this podcast is sponsored by The Copywriter Think Tank. That is our mastermind for copywriters and other marketers who want to figure out the next thing in their businesses. That could be anything from creating a new product to launching a podcast or a video channel. Maybe it's creating a product company or building an agency. Maybe you just want to be the best copywriter in your niche. Maybe you just want to hang out with us in real life at one of the upcoming retreats that we're so excited about. Regardless, you can check out more information copywriterthinktank.com to find out more and to apply today. Rob Marsh:  Okay. Let's kick our episode off with John. And as we do, just a quick note that John's neighbor decided to mow his lawn about halfway through the interview. It's not too bad, but we do apologize for any of the background noise that you might hear. Don't let that stop you from listening though, because this is a really good interview packed with lots of ideas you can implement in your business. John Forde:  I guess, just like any story you ask a copywriter to tell, it can be long versions and short versions. So, I'll try to come somewhere in the middle. When I was in school, I was studying... What I wanted to study was English lit. I was talked out of that by my mother who has a deg...

Paul Roetzer is our guest on the 335th episode of The Copywriter Club Podcast. Paul is the host of The Marketing Artificial Intelligence Show and Founder & CEO of the Marketing AI Institute. He shares how AI can be used as a tool to increase efficiency and help grow your business. Here’s what you’ll find out: The impact AI is having on children and future generations. Is AI stealing imagination? The 3 questions you need to ask yourself as a creative using AI. Can we avoid using AI? The effects of AI-generated content and the natural human need. Low-cost and free access tools to start experimenting with AI. The areas copywriters should focus on and how they can leverage them. Should you shift your title? How to become a more efficient writer. Finding trusted voices to learn from to become more confident in AI. What AI cannot take away from copywriters. How to rid yourself of the fear that come with the never-ending updates, changes, and shifts in copywriting. Why you need to be willing to put out imperfect work. What can be streamlined with your team using AI? How does ChatGPT really work? How Paul uses AI in his business to maximize productivity without extra work. AI and fears – what does it mean for the future? Responsible principles and ethics while using AI for business and marketing. Tune into the episode by hitting play or reading the transcript below.   The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website AI Writer's Summit Connect with Paul on LinkedIn The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Kira Hug:  When it comes to AI, it's hard not to wonder, as a creative person, if we're losing something or if we're unlocking a whole new level of creativity. In today's podcast episode, we cover the three questions we need to ask ourselves as creatives, and we dive deep into the world of AI and its applications in the business world. Our guest, Paul Roetzer, host of the Marketing Artificial Intelligence Show and founder and CEO of the Marketing AI Institute, shares his insights on how AI can be used as a tool to increase efficiency and solve business problems. Paul shares how his business uses AI for podcast transcription, summaries, blog post creation, and social media content. And naturally, it's impossible not to talk about the importance of responsible AI and how it affects our future and society. We also dive into how we can get excited about AI as creatives and accept it as part of our businesses and our lives. And yes, that intro was written in collaboration with ChatGPT because we've got to walk our talk and start experimenting with these tools. Now, let's get started. Rob Marsh:  Okay, so this part of the podcast is not written by ChatGPT. It's just me talking about the Copywriter Think Tank, that's our mastermind for copywriters and other marketers who want to do more in their business. You've heard us talk about this before. If you've been thinking about joining a mastermind and in particular, the Think Tank, now is the best time to do it because we have a retreat coming up in the first part of June. We also are planning a retreat overseas in London coming in September. Members have free access to both of those, plus a whole slew of other things that we do, including one-on-one coaching from Kira and myself on how to accomplish bigger things in your business, whether that's stepping out on stage, creating a new product, building a podcast or video channel, or maybe you're building an agency, a product company, even if you just want to become the best-known copywriter in your niche. Those are the kinds of things that we do in the Copywriter Think Tank. To find out more, visit copywriterthinktank.com,

Sam Woods is our guest on the 334th episode of The Copywriter Club Podcast. Sam is a copywriter who’s been leveraging AI for copywriting since 2019. This episode dives into how AI is going to integrate into our personal and professional lives over the next decade, and Sam shares how copywriters can use it to their advantage. Take a peek at what we chat out: How will AI create and eliminate jobs and reshape the economy. What capabilities does ChatGPT have and how can copywriters leverage it in their business? How Sam uses AI in his client projects and his process for writing sales copy. Using ChatGPT prompts for market research. What ChatGPT is and what it’s not. Can ChatGPT really write in your voice? Treating ChatGPT like a junior copywriter. Is AI a tool for creativity on tap? How to present using AI to a client. What else can AI actually do? Why your input matters more than anything. The benefits and value of using AI in your creative business. Can using AI make you a better copywriter? What are the first steps to start using tools like ChatGPT? Tune into the episode below by hitting play or reading the transcript. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Sam's Twitter The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  You'd have to be living on a different planet to not have your inbox clogged with emails about AI. Talk about artificial intelligence is everywhere. Some people are saying that it means the end of content, copy, and copywriting. Others are saying the opposite, that AI is the biggest opportunity for marketers in generations. And the truth probably lies somewhere in the middle. I can't remember who said this, but I recently saw a comment that said, "AI won't take your job, but someone using AI will." So learning about these tools and how to use them is not just a good idea, but quite possibly the best way to ensure that you're still working as a copywriter in the coming decade. Our guest for this episode of The Copywriter Club podcast is copywriter and AI expert Sam Woods, and we grilled him with our questions about AI, ChatGPT, and what it all means for the future. You are definitely going to want to stick around for this one. Kira Hug:  Before we get to our interview, the podcast today is sponsored by, actually, it's sponsored by our new podcast. So we have a new podcast that is launching soon featuring other experts like Sam Woods, and so today is a preview of what's to come on the new podcast, which is called AI for Creatives. So if you like today's episode and you want more of that, you can just check out our show notes and there'll be a link in our show notes so you can get on the list and hear all about the new podcast when new shows come out. Rob Marsh:  And that podcast is we're interviewing experts in AI, experts who are developing their own AI tools. It's really all about how we get better at using artificial intelligence in our own businesses as creatives. Kira Hug:  And this podcast episode is also sponsored by the Copywriter Underground, which is our membership for copywriters, content writers, creatives. And we're creating a new series of AI trainings in the membership so that you can figure out how to use these tools, how to apply them to your business. And so actually, Sam Woods has a training in the Underground that you can access where he shows a demo of how to use the tools in your own copywriting. And so, if you want access to other trainings like that, definitely check out the Underground membership. Rob Marsh:  Yeah, listen to this episode with Sam, then go to the Underground, check out what he shared there. That's good for now.

Juliet Peay is our guest on the 333rd episode of The Copywriter Club Podcast. Juliet is a personal brand coach and copywriter who helps her clients “unfrankenstein” themselves, so they can show up authentically online. When it comes to building a business, your personal brand can be the key to attracting your ideal clients. Here’s how the conversation went: Why Juliet decided to start a blog about local business and how it opened up a full-time job opportunity. Freelancing on the side and when she felt ready take the leap in her business. Doing something because you think you’re supposed to. Going from a reactive to a proactive client search and why mindset plays a key role. Finding the right social media platform for your business. Do you have to send hard pitches? Building relationships with people using LinkedIn. How Juliet landed a ghostwriting retainer project. The fine line between personal branding and copywriting. Her personal branding process – what does she use with clients? How personal should we get online? Is there a line we shouldn’t cross? How to find a middle ground when sharing strong opinions and viewpoints. One project at a time vs. balancing multiple deadlines. Implementing shorter deadlines for proposals and sending this key piece in your proposal routine. Hiring a VA + using Dubsado for business. Learning from client mistakes and the necessity of having contracts Common misconceptions around boundaries and how they improve your customer service skills. Finding contractors to make your life easier. Juliet’s cut and clear approach to problem-solving. The struggles of keeping up with the opportunities and not yet having the bandwidth to make it happen. Tune into the episode by hitting play or reading the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Juliet's website Nikita's episode  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  A lot of copywriters start out doing copy as a side hustle while they work at a real job, and as the work piles up, they quickly realize that they could probably be making more money doing the side hustle full-time. That's what happened to today's guest on the Copywriter Club podcast. Juliet Peay started a blog as a side hustle, got a bit of traction, and then started doing copy projects all while working her full-time job. Then she realized that what she was making as a freelancer was double the hourly rate she had in her real job, so it was time to jump. Juliet shared how she made the jump, plus she also told us about feeling trapped in a niche, how she sets boundaries, and her unique approach to making connections on LinkedIn. But before we get to our interview, this podcast is sponsored by the Copywriter Think Tank. That's our mastermind for copywriters and other marketers who want to do more in their business, whether it's something like stepping out on stage, creating a new product, your own podcast or video channel, building an agency, a product company, anything like that. Maybe you just want to become the best-known copywriter in your niche. That's the kind of stuff that we help copywriters do in the Think Tank. To learn more, visit copywriterthinktank.com and fill out the application there. Before we get to the interview, I also need to introduce my co-host for this episode, Nikita Morell. Nikita is known as the copywriter for architects. She was our guest on this podcast a long time ago, it was episode 136. She's a former member of the Think Tank and I'm just excited to hang out with you for 30 minutes again. Nikita, thanks for joining me and welcome back to the show. Nikita Morell:  Thanks, Rob.

Chloe Barnes is our guest on the 332nd episode of The Copywriter Club Podcast. Chloe is a copywriter and creator coach who made her freelance gig a full-time income. After going viral on a little platform known as TikTok, Chloe has been able to grow her business by building her personal brand. But what makes good content and how can you use the platform to your advantage? Tune into the episode to find out… You’ll also hear: Why she ended up studying abroad in Sweden and how it changed the projection of her career. Starting a travel blog and getting a full-time content marketing job out of it. How she maintained working a 9-5 and a 5-9. Why she ended up on TikTok in the first place. How she blew up on TikTok on two different occasions and booked out her calendar. Why you need to be okay with the long game and how to be consistent. How she builds her personal brand on TikTok rather than her copywriting expertise. Her process for posting on TikTok and her content marketing strategy. How do you come down from a viral moment? What about haters and trolls? What do you do about them? Balancing the many ideas that come from quick growth and success. Dealing with wrong-fit clients and how to navigate sticky situations. How to develop your own style on social media. Why you don’t have to pay to get started and how it’s holding you back. Press play or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Chloe's TikTok The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  How long does it take to become an overnight sensation? How much work do you need to put in until something goes viral or your audience starts to find you? And what happens when you finally break through and people want to hear from you? Our guest for this episode of The Copywriter Club Podcast knows the answers to those questions. Copywriter and TikTok sensation, Chloe Barnes, is here to answer those questions and more. We talked about going viral on social media, dealing with haters and trolls, her not exactly strategic approach to creating content and a lot more. So stay tuned because we think you're going to like this episode. But before we get to that interview, this podcast is sponsored by the Copywriter Think Tank, that's our mastermind for copywriters and other marketers who want to do more in their businesses. Whether that's getting onto a stage, creating a new product, growing the business that you already have, creating a video channel, building an agency, anything like that. Maybe you want to just become the best known copywriter in your niche. That's the kind of thing that we help copywriters do in the Think Tank. To learn more, visit copywriterthinktank.com and fill out that short application. And I also need to introduce you to my guest host for this episode, copywriter and business strategist, Jill Wise. Jill has been a previous guest on the podcast, that was episode 235. She's also a former Think Tank member. She's an amazing copywriter. Welcome to the show, Jill. Jill Wise:  Thank you so much for having me. Like I said before we started recording, I was really excited to just hang out with you this morning. Rob Marsh:  Yeah, well I mean, when you're talking about all the amazing things... Before we started recording the show, telling me all the things going on in your business, I'm like, I wish we had more time now. Jill Wise:  I mean, maybe I'll just come back for another episode. Rob Marsh:  Yeah, let's do that. Jill Wise:  I'm pitching myself live. Rob Marsh:  We should definitely do that. I mean, since the last time we recorded you've had a baby, your business is still growing and doing amazing. So yeah, you have a lot, I think to add, not just to this conversation, but maybe a future episode.

Anne-Laure Le Cunff is our guest on the 331st episode of The Copywriter Club Podcast. After deciding to go back to school to study neuroscience, Anne-Laure created a newsletter that turned into the thriving business known as Ness Labs, a science-based learning community to become more creative and productive without the burnout. Anne-Laure shares how business owners can minimize content overload and make their lives simpler. Here’s how the conversation goes: Why Anne-Laure decided to go back to school and shift her career path. What is the generation effect and how it’ll help you learn more effectively? How a newsletter became a full-fledged business. The importance of finding the learning output that works for you. The reality of being an “expert.” Is there such a thing as the curse of knowledge? Why everyone could benefit from becoming a teacher. How do you connect all the things you’ve learned? What is mind gardening and how does Anne-Laure use it in her life? Are you holding onto too much random information? How she organizes her notes and filters through her mind as she takes notes. A book reading process – is it effective? How to decide what to learn next. What does creative chaos actually consist of? The benefits of breaking up your work into smaller tasks. How to work with your team in creative chaos. Do you have to change your work style for other people? Time management and themed days – could it work for you? How she balances her Ph.D. program and running a business. Anne-Laure’s advice for creating your OWN ladder and path. Do you have transferable skills? Assess before you pivot. How to run experiments on yourself, collect data, and conduct personal check-ins. What to watch out for to avoid burnout. AI and the future of copywriting. Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Ness Labs Anne-Laure's Twitter page  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  There's a term renaissance man or renaissance woman that refers to people like Leonardo da Vinci, who had many interests in hobbies from writing and art to engineering and architecture. Another word used to describe people like this is Polymath. Isaac Newton and Benjamin Franklin were Polymaths. And Polymath or Renaissance woman are the terms that come to mind when I try to describe our guest for this week's episode of the Copywriter podcast. She is Anne-Laure Le Cunff, and she knows a lot about a lot. She's a neuroscientist, entrepreneur, and ex-Googler, expert note-taker, and all-around genius. Not to mention that she's a really cool person to hang out with. I have been following Anne-Laure for a few years and was thrilled when she agreed to join us to talk about learning and neuroscience and expertise and getting things done and so much more. I think you were going to love this interview. Kira Hug:  But before we jump into the interview, this podcast is sponsored by the Copywriter Think Tank. That is our mastermind for copywriters and creatives and other marketers who want to figure out what's next in their business. That could be anything from stepping on a stage for the first time or creating a new product, maybe a new podcast, maybe a new video channel. Maybe you want to build out an agency or a product company. Maybe you just want to be the best-known copywriter or expert in your niche. Regardless of what it is, or even if you don't know what it is exactly, but you know there's something out there for you, this is how we help copywriters in the Think Tank. You can learn more if you're interested in being a part of a mastermind and joining us at retreats.

On the 330th episode of The Copywriter Club Podcast, Rob and Kira sit down after two weeks of in-person retreats to share what they’re most excited about in 2023. Between new conversations around writing a book, learning new languages, competing in an Ironman, and AI and ChatGPT, you’ll want to tune into the few surprises Rob and Kira have up their sleeve. Tune into the podcast to find out: Who’s going to learn Italian – Rob or Kira? Did Rob actually bike 200 miles in one day?! Is Kira going to be the new Ironman? The tentative releases of Rob and Kira’s books. Is there a ghost in Kira’s photo? The power of in-person retreats and masterminds. Will there be a new AI workshop for copywriters? Who should worry about AI? Where will the next Think Tank retreats take place? A Copywriter Club spin-off podcast is happening… what’s it about? Find out the answers by tuning into the podcast below. The people and stuff we mentioned on the show: If you'd like to be the first to know about the AI workshop + limited series all about AI and ChatGPT, then click here to add yourself to the list! The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  Welcome to the Copywriter Club podcast. We don't have an intro today, but we were just talking about the fact that maybe we haven't ever even said our names on the podcast other than occasionally talking to each other. So this is the Copywriter Club podcast with Rob Marsh and Kira Hug. Kira Hug:  Right. Rob Marsh:  What else should we say about ourselves? I don't know. Kira Hug:  Well, Rob, so we're at the beginning of February. What are you really excited about right now? Personally, professionally? Rob Marsh:  Personally, a couple of things are going on. So outside of work, I am taking an Italian class with my wife and my oldest daughter, and the class actually started a couple of weeks ago. I haven't been able to take the first two classes because you and I have been traveling out of town. We had our retreat; then we had our mastermind group that met together. And so today that we're recording is my first day that I get to go to this class. So I'm hoping that after missing the first two classes, I'm not hopelessly far behind in my attempts to learn Italian. So I'm looking forward to that. Kira Hug:  You got to prove it. You have to say something. Rob Marsh:  Well, I haven't been to class yet, so I don't have anything to say, but I will eventually. I think, maybe I even said this on the podcast once. I can't remember, but Italian to me, is the most beautiful language. It's musical. When I hear people speaking Italian, it sounds like they're singing in a lot of ways. My wife lived in Italy for close to a year at one point, and so we have some friends in Italy that we've connected with over the years, once or twice, and usually, it's my wife talking to them at dinner or sitting around their homes, and I'm sitting there quietly picking out a word or two that I might understand because I took high school Spanish and there are some similarities there. And you know what? It's just time for me to pick up another language, so in addition to the very little Spanish that I can understand and joke about speaking, maybe I'll learn Italian. And so yeah, that's going on in- Kira Hug:  That's so fun. Rob Marsh: ... In my life right now.  Yeah, it's a lot easier than training for a marathon and 112 mile bike race and a two-mile swim all at the same time. Kira Hug:  I don't think it is. I am slightly jealous because I do want to learn another language desperately, but I also realize I tend to take on too much. And so I was like, don't take on any other goals for now; just focus on what's in front of you....

Steph Trovato is our guest on the 329th episode of The Copywriter Club Podcast. Steph is a copywriter who has been able to scale her business to $300k a year in just 3 years. In this episode, she shares the tools, strategies, support, and systems she’s put in place along the way to make it happen. Here’s a breakdown of the conversation: How Steph went from marketer for dental practices to freelancer and copywriter. Why she had to make the jump to full-time in her business and how she earned her first clients. Her pitching method – 100 pitches a week?! The most important step in the pitching process. How long she had to pitch before her business was sustainable. Her mindset and perspective shifts as she went full-time in her business. The transition from one-off projects to robust retainers. Can you be profitable and NOT be a launch copywriter? The power of being upfront about your pricing. How to set up a profitable retainer for your business. The reality of finding the perfect work schedule for your business and lifestyle. Steph’s mamba mentality – her approach to business, resilience, and dedication. Is it a sacrifice forever or just for a season? Here come those boundaries again… Why are they so vital for business growth and success? What really is a CEO retreat and how does affect business? How Steph breaks down her CEO retreats and how she stays productive. Why you need to find a supportive group of people who understand what you do. Creating goals that aren’t monetarily based. Creating truth to your purpose and the power you give to those around you. Tune into the episode by hitting play or reading the transcript. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Stephanie's LinkedIn The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  Is it really possible to make six figures writing copy? How about three times that much. You might be thinking, "yeah, it's a possibility, but only after decades or longer of cultivating the right clients and developing your sales skills." That's certainly one pathway there. But our guest for today's episode of The Copywriter Club Podcast did it in just two years while primarily writing websites and content, not sales copy. Copywriter, Stephanie Trovato shares how she launched her business as a side hustle during COVID, then went full-time to avoid going back to the office. Two years later, she just cleared over $300,000 in her business. Steph told us how she did it and she filled us in on her CEO retreats, how she manages her time and family, and how the Copywriter Think Tank helped her do it. Kira Hug:  But before we get into our interview with Steph, we want to talk about our sponsor for this episode, The Copywriter Think Tank. So I have all this promotional copy in front of me that I should read about the Think Tank and how amazing it is. But I think it's better just to listen to the episode because Steph is a Think Tank member. She's in year two of the Think Tank, and I think she is one of the best examples of what the Think Tank is all about. It's about figuring out what else is possible for your business beyond the basics and beyond what you ever thought was possible for yourself and for your family, and for your own business and for your revenue. And so if you resonate with anything Steph is sharing in this episode, consider a Think Tank mastermind and apply. We'll jump on a call and discuss whether or not it's a good fit for you. But I think the best way to sum it up is like the Think Tank attracts people like Steph who want to challenge themselves and think differently about what they're building and explore what's possible for...