The Copywriter Club Podcast

Sam Woods is our guest on the 334th episode of The Copywriter Club Podcast. Sam is a copywriter who’s been leveraging AI for copywriting since 2019. This episode dives into how AI is going to integrate into our personal and professional lives over the next decade, and Sam shares how copywriters can use it to their advantage. Take a peek at what we chat out: How will AI create and eliminate jobs and reshape the economy. What capabilities does ChatGPT have and how can copywriters leverage it in their business? How Sam uses AI in his client projects and his process for writing sales copy. Using ChatGPT prompts for market research. What ChatGPT is and what it’s not. Can ChatGPT really write in your voice? Treating ChatGPT like a junior copywriter. Is AI a tool for creativity on tap? How to present using AI to a client. What else can AI actually do? Why your input matters more than anything. The benefits and value of using AI in your creative business. Can using AI make you a better copywriter? What are the first steps to start using tools like ChatGPT? Tune into the episode below by hitting play or reading the transcript. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Sam's Twitter The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  You'd have to be living on a different planet to not have your inbox clogged with emails about AI. Talk about artificial intelligence is everywhere. Some people are saying that it means the end of content, copy, and copywriting. Others are saying the opposite, that AI is the biggest opportunity for marketers in generations. And the truth probably lies somewhere in the middle. I can't remember who said this, but I recently saw a comment that said, "AI won't take your job, but someone using AI will." So learning about these tools and how to use them is not just a good idea, but quite possibly the best way to ensure that you're still working as a copywriter in the coming decade. Our guest for this episode of The Copywriter Club podcast is copywriter and AI expert Sam Woods, and we grilled him with our questions about AI, ChatGPT, and what it all means for the future. You are definitely going to want to stick around for this one. Kira Hug:  Before we get to our interview, the podcast today is sponsored by, actually, it's sponsored by our new podcast. So we have a new podcast that is launching soon featuring other experts like Sam Woods, and so today is a preview of what's to come on the new podcast, which is called AI for Creatives. So if you like today's episode and you want more of that, you can just check out our show notes and there'll be a link in our show notes so you can get on the list and hear all about the new podcast when new shows come out. Rob Marsh:  And that podcast is we're interviewing experts in AI, experts who are developing their own AI tools. It's really all about how we get better at using artificial intelligence in our own businesses as creatives. Kira Hug:  And this podcast episode is also sponsored by the Copywriter Underground, which is our membership for copywriters, content writers, creatives. And we're creating a new series of AI trainings in the membership so that you can figure out how to use these tools, how to apply them to your business. And so actually, Sam Woods has a training in the Underground that you can access where he shows a demo of how to use the tools in your own copywriting. And so, if you want access to other trainings like that, definitely check out the Underground membership. Rob Marsh:  Yeah, listen to this episode with Sam, then go to the Underground, check out what he shared there. That's good for now.

Juliet Peay is our guest on the 333rd episode of The Copywriter Club Podcast. Juliet is a personal brand coach and copywriter who helps her clients “unfrankenstein” themselves, so they can show up authentically online. When it comes to building a business, your personal brand can be the key to attracting your ideal clients. Here’s how the conversation went: Why Juliet decided to start a blog about local business and how it opened up a full-time job opportunity. Freelancing on the side and when she felt ready take the leap in her business. Doing something because you think you’re supposed to. Going from a reactive to a proactive client search and why mindset plays a key role. Finding the right social media platform for your business. Do you have to send hard pitches? Building relationships with people using LinkedIn. How Juliet landed a ghostwriting retainer project. The fine line between personal branding and copywriting. Her personal branding process – what does she use with clients? How personal should we get online? Is there a line we shouldn’t cross? How to find a middle ground when sharing strong opinions and viewpoints. One project at a time vs. balancing multiple deadlines. Implementing shorter deadlines for proposals and sending this key piece in your proposal routine. Hiring a VA + using Dubsado for business. Learning from client mistakes and the necessity of having contracts Common misconceptions around boundaries and how they improve your customer service skills. Finding contractors to make your life easier. Juliet’s cut and clear approach to problem-solving. The struggles of keeping up with the opportunities and not yet having the bandwidth to make it happen. Tune into the episode by hitting play or reading the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Juliet's website Nikita's episode  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  A lot of copywriters start out doing copy as a side hustle while they work at a real job, and as the work piles up, they quickly realize that they could probably be making more money doing the side hustle full-time. That's what happened to today's guest on the Copywriter Club podcast. Juliet Peay started a blog as a side hustle, got a bit of traction, and then started doing copy projects all while working her full-time job. Then she realized that what she was making as a freelancer was double the hourly rate she had in her real job, so it was time to jump. Juliet shared how she made the jump, plus she also told us about feeling trapped in a niche, how she sets boundaries, and her unique approach to making connections on LinkedIn. But before we get to our interview, this podcast is sponsored by the Copywriter Think Tank. That's our mastermind for copywriters and other marketers who want to do more in their business, whether it's something like stepping out on stage, creating a new product, your own podcast or video channel, building an agency, a product company, anything like that. Maybe you just want to become the best-known copywriter in your niche. That's the kind of stuff that we help copywriters do in the Think Tank. To learn more, visit copywriterthinktank.com and fill out the application there. Before we get to the interview, I also need to introduce my co-host for this episode, Nikita Morell. Nikita is known as the copywriter for architects. She was our guest on this podcast a long time ago, it was episode 136. She's a former member of the Think Tank and I'm just excited to hang out with you for 30 minutes again. Nikita, thanks for joining me and welcome back to the show. Nikita Morell:  Thanks, Rob.

Chloe Barnes is our guest on the 332nd episode of The Copywriter Club Podcast. Chloe is a copywriter and creator coach who made her freelance gig a full-time income. After going viral on a little platform known as TikTok, Chloe has been able to grow her business by building her personal brand. But what makes good content and how can you use the platform to your advantage? Tune into the episode to find out… You’ll also hear: Why she ended up studying abroad in Sweden and how it changed the projection of her career. Starting a travel blog and getting a full-time content marketing job out of it. How she maintained working a 9-5 and a 5-9. Why she ended up on TikTok in the first place. How she blew up on TikTok on two different occasions and booked out her calendar. Why you need to be okay with the long game and how to be consistent. How she builds her personal brand on TikTok rather than her copywriting expertise. Her process for posting on TikTok and her content marketing strategy. How do you come down from a viral moment? What about haters and trolls? What do you do about them? Balancing the many ideas that come from quick growth and success. Dealing with wrong-fit clients and how to navigate sticky situations. How to develop your own style on social media. Why you don’t have to pay to get started and how it’s holding you back. Press play or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Chloe's TikTok The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  How long does it take to become an overnight sensation? How much work do you need to put in until something goes viral or your audience starts to find you? And what happens when you finally break through and people want to hear from you? Our guest for this episode of The Copywriter Club Podcast knows the answers to those questions. Copywriter and TikTok sensation, Chloe Barnes, is here to answer those questions and more. We talked about going viral on social media, dealing with haters and trolls, her not exactly strategic approach to creating content and a lot more. So stay tuned because we think you're going to like this episode. But before we get to that interview, this podcast is sponsored by the Copywriter Think Tank, that's our mastermind for copywriters and other marketers who want to do more in their businesses. Whether that's getting onto a stage, creating a new product, growing the business that you already have, creating a video channel, building an agency, anything like that. Maybe you want to just become the best known copywriter in your niche. That's the kind of thing that we help copywriters do in the Think Tank. To learn more, visit copywriterthinktank.com and fill out that short application. And I also need to introduce you to my guest host for this episode, copywriter and business strategist, Jill Wise. Jill has been a previous guest on the podcast, that was episode 235. She's also a former Think Tank member. She's an amazing copywriter. Welcome to the show, Jill. Jill Wise:  Thank you so much for having me. Like I said before we started recording, I was really excited to just hang out with you this morning. Rob Marsh:  Yeah, well I mean, when you're talking about all the amazing things... Before we started recording the show, telling me all the things going on in your business, I'm like, I wish we had more time now. Jill Wise:  I mean, maybe I'll just come back for another episode. Rob Marsh:  Yeah, let's do that. Jill Wise:  I'm pitching myself live. Rob Marsh:  We should definitely do that. I mean, since the last time we recorded you've had a baby, your business is still growing and doing amazing. So yeah, you have a lot, I think to add, not just to this conversation, but maybe a future episode.

Anne-Laure Le Cunff is our guest on the 331st episode of The Copywriter Club Podcast. After deciding to go back to school to study neuroscience, Anne-Laure created a newsletter that turned into the thriving business known as Ness Labs, a science-based learning community to become more creative and productive without the burnout. Anne-Laure shares how business owners can minimize content overload and make their lives simpler. Here’s how the conversation goes: Why Anne-Laure decided to go back to school and shift her career path. What is the generation effect and how it’ll help you learn more effectively? How a newsletter became a full-fledged business. The importance of finding the learning output that works for you. The reality of being an “expert.” Is there such a thing as the curse of knowledge? Why everyone could benefit from becoming a teacher. How do you connect all the things you’ve learned? What is mind gardening and how does Anne-Laure use it in her life? Are you holding onto too much random information? How she organizes her notes and filters through her mind as she takes notes. A book reading process – is it effective? How to decide what to learn next. What does creative chaos actually consist of? The benefits of breaking up your work into smaller tasks. How to work with your team in creative chaos. Do you have to change your work style for other people? Time management and themed days – could it work for you? How she balances her Ph.D. program and running a business. Anne-Laure’s advice for creating your OWN ladder and path. Do you have transferable skills? Assess before you pivot. How to run experiments on yourself, collect data, and conduct personal check-ins. What to watch out for to avoid burnout. AI and the future of copywriting. Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Ness Labs Anne-Laure's Twitter page  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  There's a term renaissance man or renaissance woman that refers to people like Leonardo da Vinci, who had many interests in hobbies from writing and art to engineering and architecture. Another word used to describe people like this is Polymath. Isaac Newton and Benjamin Franklin were Polymaths. And Polymath or Renaissance woman are the terms that come to mind when I try to describe our guest for this week's episode of the Copywriter podcast. She is Anne-Laure Le Cunff, and she knows a lot about a lot. She's a neuroscientist, entrepreneur, and ex-Googler, expert note-taker, and all-around genius. Not to mention that she's a really cool person to hang out with. I have been following Anne-Laure for a few years and was thrilled when she agreed to join us to talk about learning and neuroscience and expertise and getting things done and so much more. I think you were going to love this interview. Kira Hug:  But before we jump into the interview, this podcast is sponsored by the Copywriter Think Tank. That is our mastermind for copywriters and creatives and other marketers who want to figure out what's next in their business. That could be anything from stepping on a stage for the first time or creating a new product, maybe a new podcast, maybe a new video channel. Maybe you want to build out an agency or a product company. Maybe you just want to be the best-known copywriter or expert in your niche. Regardless of what it is, or even if you don't know what it is exactly, but you know there's something out there for you, this is how we help copywriters in the Think Tank. You can learn more if you're interested in being a part of a mastermind and joining us at retreats.

On the 330th episode of The Copywriter Club Podcast, Rob and Kira sit down after two weeks of in-person retreats to share what they’re most excited about in 2023. Between new conversations around writing a book, learning new languages, competing in an Ironman, and AI and ChatGPT, you’ll want to tune into the few surprises Rob and Kira have up their sleeve. Tune into the podcast to find out: Who’s going to learn Italian – Rob or Kira? Did Rob actually bike 200 miles in one day?! Is Kira going to be the new Ironman? The tentative releases of Rob and Kira’s books. Is there a ghost in Kira’s photo? The power of in-person retreats and masterminds. Will there be a new AI workshop for copywriters? Who should worry about AI? Where will the next Think Tank retreats take place? A Copywriter Club spin-off podcast is happening… what’s it about? Find out the answers by tuning into the podcast below. The people and stuff we mentioned on the show: If you'd like to be the first to know about the AI workshop + limited series all about AI and ChatGPT, then click here to add yourself to the list! The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  Welcome to the Copywriter Club podcast. We don't have an intro today, but we were just talking about the fact that maybe we haven't ever even said our names on the podcast other than occasionally talking to each other. So this is the Copywriter Club podcast with Rob Marsh and Kira Hug. Kira Hug:  Right. Rob Marsh:  What else should we say about ourselves? I don't know. Kira Hug:  Well, Rob, so we're at the beginning of February. What are you really excited about right now? Personally, professionally? Rob Marsh:  Personally, a couple of things are going on. So outside of work, I am taking an Italian class with my wife and my oldest daughter, and the class actually started a couple of weeks ago. I haven't been able to take the first two classes because you and I have been traveling out of town. We had our retreat; then we had our mastermind group that met together. And so today that we're recording is my first day that I get to go to this class. So I'm hoping that after missing the first two classes, I'm not hopelessly far behind in my attempts to learn Italian. So I'm looking forward to that. Kira Hug:  You got to prove it. You have to say something. Rob Marsh:  Well, I haven't been to class yet, so I don't have anything to say, but I will eventually. I think, maybe I even said this on the podcast once. I can't remember, but Italian to me, is the most beautiful language. It's musical. When I hear people speaking Italian, it sounds like they're singing in a lot of ways. My wife lived in Italy for close to a year at one point, and so we have some friends in Italy that we've connected with over the years, once or twice, and usually, it's my wife talking to them at dinner or sitting around their homes, and I'm sitting there quietly picking out a word or two that I might understand because I took high school Spanish and there are some similarities there. And you know what? It's just time for me to pick up another language, so in addition to the very little Spanish that I can understand and joke about speaking, maybe I'll learn Italian. And so yeah, that's going on in- Kira Hug:  That's so fun. Rob Marsh: ... In my life right now.  Yeah, it's a lot easier than training for a marathon and 112 mile bike race and a two-mile swim all at the same time. Kira Hug:  I don't think it is. I am slightly jealous because I do want to learn another language desperately, but I also realize I tend to take on too much. And so I was like, don't take on any other goals for now; just focus on what's in front of you....

Steph Trovato is our guest on the 329th episode of The Copywriter Club Podcast. Steph is a copywriter who has been able to scale her business to $300k a year in just 3 years. In this episode, she shares the tools, strategies, support, and systems she’s put in place along the way to make it happen. Here’s a breakdown of the conversation: How Steph went from marketer for dental practices to freelancer and copywriter. Why she had to make the jump to full-time in her business and how she earned her first clients. Her pitching method – 100 pitches a week?! The most important step in the pitching process. How long she had to pitch before her business was sustainable. Her mindset and perspective shifts as she went full-time in her business. The transition from one-off projects to robust retainers. Can you be profitable and NOT be a launch copywriter? The power of being upfront about your pricing. How to set up a profitable retainer for your business. The reality of finding the perfect work schedule for your business and lifestyle. Steph’s mamba mentality – her approach to business, resilience, and dedication. Is it a sacrifice forever or just for a season? Here come those boundaries again… Why are they so vital for business growth and success? What really is a CEO retreat and how does affect business? How Steph breaks down her CEO retreats and how she stays productive. Why you need to find a supportive group of people who understand what you do. Creating goals that aren’t monetarily based. Creating truth to your purpose and the power you give to those around you. Tune into the episode by hitting play or reading the transcript. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Stephanie's LinkedIn The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  Is it really possible to make six figures writing copy? How about three times that much. You might be thinking, "yeah, it's a possibility, but only after decades or longer of cultivating the right clients and developing your sales skills." That's certainly one pathway there. But our guest for today's episode of The Copywriter Club Podcast did it in just two years while primarily writing websites and content, not sales copy. Copywriter, Stephanie Trovato shares how she launched her business as a side hustle during COVID, then went full-time to avoid going back to the office. Two years later, she just cleared over $300,000 in her business. Steph told us how she did it and she filled us in on her CEO retreats, how she manages her time and family, and how the Copywriter Think Tank helped her do it. Kira Hug:  But before we get into our interview with Steph, we want to talk about our sponsor for this episode, The Copywriter Think Tank. So I have all this promotional copy in front of me that I should read about the Think Tank and how amazing it is. But I think it's better just to listen to the episode because Steph is a Think Tank member. She's in year two of the Think Tank, and I think she is one of the best examples of what the Think Tank is all about. It's about figuring out what else is possible for your business beyond the basics and beyond what you ever thought was possible for yourself and for your family, and for your own business and for your revenue. And so if you resonate with anything Steph is sharing in this episode, consider a Think Tank mastermind and apply. We'll jump on a call and discuss whether or not it's a good fit for you. But I think the best way to sum it up is like the Think Tank attracts people like Steph who want to challenge themselves and think differently about what they're building and explore what's possible for...

Andrea Grassi is our guest on the 328th episode of The Copywriter Club Podcast. Andrea is a serial entrepreneur with 6 businesses, and he shares how he’s able to manage, build, and grow each business. If you’ve ever thought about expanding your sources of income, you’ll want to tune into this episode. Here’s how the conversation goes: How Andrea became a marketer and entrepreneur. The reality of growing a business. Why he decided to start a second business… and a third business and… The most important part about starting a business. A breakdown of each of his vastly different businesses. Why he doesn’t need to be the expert in every business. The ingredients needed to build any business. How to create profit in your business and create a successful chain. Why your revenue isn’t that important – here’s what is. The importance of paying attention to each weak link in your business. The 3 pillars to any successful business. How to begin making a marketing plan. The mindshifts that take place while growing multiple businesses. Are you making it harder than it needs to be? The 3 positions you hold as a business owner. How to calculate your business value in each position. Finding out when it’s time to grow a team. How to look for the right business partner. The balance between multiple businesses, business partners, and employees. How Andrea breaks up his time and energy between each business. Measuring success through KPI’s. Splitting the stakes in business – what’s the first step? Are you really working or are you just working? Why you need to add in your rest block FIRST. The importance of deadlines for you and your team. The benefits of compartmentalizing. Andrea’s biggest strength and weakness are the same? How riding horses has anything to do with business. Listen to the episode or read the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Andrea's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  There's a well known and much shared idea that says that the average millionaire has seven different streams of income. They might earn money from serving clients in their business, from selling evergreen products, from a property rental, from stocks and other financial assets and so on. Our guest for today's episode of The Copywriter Club podcast is Andrea Grassi. He's a partner in six or seven different businesses that generate income for him and more importantly, he makes a major contribution as the marketing expert in each of the businesses he runs. And because running even a single business is a big challenge for most of us, we wanted to find out how he does it all. How does he find partners? What exactly does he do in each of his businesses? And maybe how more copywriters can create businesses like the ones Andrea has. There's lots of great business building advice in this episode, so be sure to stick around for all of it. Kira Hug:  This podcast episode is sponsored by New Orleans. This is a city that Rob and I are currently in right now. We're together in New Orleans. We're actually here for our think tank Mastermind retreat, which we just wrapped last night. And Rob, did you have a good time? Rob Marsh:  That was amazing. Hanging out with these guys. They're doing such cool things with their businesses and just talking about the challenges they have, working through some of those solutions and also listening to the presentations, the speakers that we had, talking about all kinds of things from processes to running a minimalist business that works, people who are doing amazing things, running six figure businesses,

Mike Garner is our guest on the 327th episode of The Copywriter Club Podcast. Mike is a message consultant who focuses on story-based emails that build connections and convert for small businesses. If you’ve ever struggled to share your story in a way that’s true to you, this episode will give you the inspiration to make it happen. Here’s what we chat about: How Mike went from translator to copywriter and how he uses his past experience today. The art of copywriting vs the art of other forms of writing – how’s it different? How you can use your title or label to your advantage. Why Mike decided to “sit down and do stuff” aka give copywriting a fair go. How digging out the trash, shame, and insecurities will make you a better writer and business owner. Developing your rags-to-riches story. What’s the point of writing for ourselves? Is anyone actually paying attention? Is that a good thing? Why you need to get over yourself… Mike’s personal memoir book writing process. When it might be a good idea to get back to the foundations of your business. Are you neglecting your own business, dreams, story? How The Copywriter Accelerator and Think Tank have given Mike much needed validation and how they’ve helped grow his business. Everyone’s in a rush… baby steps are great. Tune into the episode below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Mike's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  Great writers of all kinds have at least one thing in common. They tell stories in copy, in content, in books, in poetry, sometimes even on packaging and postcards. There's something magical about the way that stories hold our attention, and our guest for this episode of The Copywriter Club Podcast is copywriter Mike Garner, who just finished an entire book about stories, a book that includes many of his own. While we were talking with Mike, we took the opportunity to also ask him about his experience with the Copywriter Accelerator program, what he learned from it, and how it's informed what he's doing in this business today. There's a lot of good advice that you might be able to apply in your own business. Kira Hug:  Rob, you are really good at writing introductions. I just have to note that right here, that was well written, well done. Rob Marsh:  I don't know. I don't know about that. Kira Hug:  I cannot write an introduction for the life of me, so I'm impressed. Before we jump into the conversation, this episode is sponsored by the Copywriter Accelerator, which Rob just mentioned. It is our five-month mastermind/coaching program for copywriters who want to build a profitable, sustainable copywriting business and make 10K a month in their business consistently. If you have interest or want to learn more about the Copywriter Accelerator, especially as we talk about it today with Mike. Go to the copywriteraccelerator.com to learn more about it. Doors do close, so fair warning, doors close to the program today at midnight when this episode goes live. If you're on the fence, definitely move fast. Rob Marsh:  Yes. Kira Hug:  Okay, well let's jump into the interview with Mike. Mike Garner:  Where do I start? Well, I've been a freelancer for 25 odd years. I was living in France. I lived in France for 20 years. I was in about, it's about 10 years into my time in France perhaps, and I got to the end of the road in terms of employment. I've been a travel agent, but I lost that particular job. I trained to be a teacher, an English teacher in France. It's a competitive exam, so if they want to take 2000 candidates for example, sorry, and you come 2001st,

Tara Lassiter is our guest on the 326th episode of The Copywriter Club Podcast. After a 12-year career as a model and actress for QVC, Tara shifted into the copywriting space and became an email strategist. Whether you need to up your networking skills, need to make faster decisions, or you want to dabble into the world of TikTok, you’ll find yourself scribbling notes through the entire episode. Why Tara went from model and actress for QVC to email strategist. How is QVC similar to copywriting? Where she found her first copywriting clients. How The Copywriter Accelerator helped her propel her business forward. Do you brag about yourself? Here’s why you should. Dating vs marrying your decisions. How to hone in on what your audience wants to see from you. How to go from overthinking to taking action and accomplishing. Starting on TikTok – where do you begin? Create two versions of yourself… Here’s how. How to get more done with a limited amount of hours. Navigating the challenge of shifting from copywriter to strategist. Why you absolutely need to find a network and how it’ll change your business (and life). How to tap into your current network if you’ve never done it before. The added benefit of creating frameworks and how they help you AND your clients. Being realistic about your time and why setting realistic expectations is vital. How Tara balances being a homeschool mom, business owner, and wife. Is it really about being the breadwinner? The advice she would give to her past self. Listen to the episode below or read the transcript. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Tara's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 157 Episode 269   Full Transcript:   Rob Marsh:  Imagine for a minute selling more than a million dollars worth of a product in about an hour's time. What should you get paid for something like that? What would you learn from that experience, and how could you repeat that with other clients? Our guest for today's episode of the Copywriter Club podcast did exactly that. Copywriter and customer journey strategist, Tara Lassiter, helped sell a million dollars of lotion on QVC and made $100 for her effort. She joined us to share how that experience, along with the Copywriter Accelerator and a great network that she has built around her, helped launch her career as a copywriter. We think you're going to like this episode. Kira Hug:  But first, this podcast is sponsored by the Copywriter Accelerator. Shocking, right? Tara was a member, she's an Accelerator alumni member, so you'll hear a little bit more about the program in this conversation. Before that, it is a five-month coaching and Mastermind program for copywriters who want to build a profitable copywriting business and get closer to the 10K-a-month mark. If you feel like that could be you and you want the support and the systems and the blueprints to help you get there, along with coaching from the two of us and the support of a tight-knit community, we've bundled it all into the Copywriter Accelerator. We know it works because we've been doing it for five years now. So if you have any interest, you can jump onto the waitlist, and we will drop the link to that in the show notes. Tara Lassiter:  It started a long time ago, a little over a decade ago. In my past life, I was a model and an actress. My main client was QVC. There was one particular show, an hour-long show, where I had rubbed lotion all over my body for an hour. At the end of the hour everyone started to cheer. It was because we had sold a million dollars worth of body butter. I started to cheer and cheer and cheer.

Over 271 episodes later, we’ve FINALLY brought back Chanti Zak for the 325th episode of The Copywriter Club Podcast. From solo copywriter to agency owner, Chanti breaks down her journey over the last few years, and how she became known as THE quiz funnel expert. Her insights on growing a thriving business are ones you won’t want to miss. Here’s what we talk about: Why Chanti made the decision to hire a team and how it’s helped her grow her OWN business. Hitting a 50/50 revenue mark between clients and courses. What unique advantage do copywriters have over other business owners? How to use your energy for what you love and avoid burnout (especially when growing a family). Who was her first team member and what did they do? When to start saying “no” to client work and “yes” to your own business. How to set your team up for success and realizations that will save you time, money, and a headache. Why your business needs to be more like Mcdonald’s. The importance of having a system for everything in your business. How to break the people-pleasing pattern. Why you need to create boundaries and implement them. Where does Chanti’s copywriting energy go nowadays? Mindset shifts to go from copywriter to CEO. The challenges of writing for yourself vs. writing for clients. Should you become an e-commerce copywriter? The negative bias around shifting your content. How quizzes can work for YOUR business and why they’re still effective. Tools for building a growth mindset and handling tough conversations. How The Copywriter Accelerator helped establish foundations for her business. What’s possible in a short period of time? Press play to listen to the episode or read the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator The Copywriter Think Tank Kira’s website Rob’s website Chanti's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 54 Episode 141 Full Transcript: Rob Marsh:  If you listen to last week's episode, you know that from time to time, we like to have previous guests come back and talk about the evolution of their businesses since the last time that we spoke. This week, we're doing it again. Our guest for this episode of The Copywriter Club Podcast is former Copywriter Accelerator member and former Copywriter Think Tank member, Chanti Zak. Chanti shared the details about the three phases of her business that she's gone through over the last couple of years since we last talked to her and when she first started out as a copywriter. And if you are just starting out or you're thinking about what your business could become in the future, you're going to find a lot of inspiration in what Chanti has to share today. Kira Hug:  But first, this podcast episode is sponsored by The Copywriter Accelerator, which is our five-month mastermind/coaching program for copywriters who want to build a profitable copywriting business and make roughly $10,000 a month in their business consistently. So if that grabbed your attention, if that's what you want to do in the New Year, then join the wait list for The Copywriter Accelerator, and you can do that by going to thecopywriteraccelerator.com. Rob Marsh:  Okay, let's get to our interview with Chanti. Kira Hug:  Let's just rewind a little bit. We don't have to cover everything that's happened since we last chatted, but can you share a highlight reel with one of your highlights from the last two years post-COVID? Chanti Zak:  Oh my gosh. From the last two years, probably one of the biggest things has been building a team and just working with a lot more brilliant humans and learning how to ask for help and support in my business, but also in life. Rob Marsh:  We'll link to the first interview.