The Copywriter Club Podcast

Andrea Grassi is our guest on the 328th episode of The Copywriter Club Podcast. Andrea is a serial entrepreneur with 6 businesses, and he shares how he’s able to manage, build, and grow each business. If you’ve ever thought about expanding your sources of income, you’ll want to tune into this episode. Here’s how the conversation goes: How Andrea became a marketer and entrepreneur. The reality of growing a business. Why he decided to start a second business… and a third business and… The most important part about starting a business. A breakdown of each of his vastly different businesses. Why he doesn’t need to be the expert in every business. The ingredients needed to build any business. How to create profit in your business and create a successful chain. Why your revenue isn’t that important – here’s what is. The importance of paying attention to each weak link in your business. The 3 pillars to any successful business. How to begin making a marketing plan. The mindshifts that take place while growing multiple businesses. Are you making it harder than it needs to be? The 3 positions you hold as a business owner. How to calculate your business value in each position. Finding out when it’s time to grow a team. How to look for the right business partner. The balance between multiple businesses, business partners, and employees. How Andrea breaks up his time and energy between each business. Measuring success through KPI’s. Splitting the stakes in business – what’s the first step? Are you really working or are you just working? Why you need to add in your rest block FIRST. The importance of deadlines for you and your team. The benefits of compartmentalizing. Andrea’s biggest strength and weakness are the same? How riding horses has anything to do with business. Listen to the episode or read the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Andrea's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  There's a well known and much shared idea that says that the average millionaire has seven different streams of income. They might earn money from serving clients in their business, from selling evergreen products, from a property rental, from stocks and other financial assets and so on. Our guest for today's episode of The Copywriter Club podcast is Andrea Grassi. He's a partner in six or seven different businesses that generate income for him and more importantly, he makes a major contribution as the marketing expert in each of the businesses he runs. And because running even a single business is a big challenge for most of us, we wanted to find out how he does it all. How does he find partners? What exactly does he do in each of his businesses? And maybe how more copywriters can create businesses like the ones Andrea has. There's lots of great business building advice in this episode, so be sure to stick around for all of it. Kira Hug:  This podcast episode is sponsored by New Orleans. This is a city that Rob and I are currently in right now. We're together in New Orleans. We're actually here for our think tank Mastermind retreat, which we just wrapped last night. And Rob, did you have a good time? Rob Marsh:  That was amazing. Hanging out with these guys. They're doing such cool things with their businesses and just talking about the challenges they have, working through some of those solutions and also listening to the presentations, the speakers that we had, talking about all kinds of things from processes to running a minimalist business that works, people who are doing amazing things, running six figure businesses,

Mike Garner is our guest on the 327th episode of The Copywriter Club Podcast. Mike is a message consultant who focuses on story-based emails that build connections and convert for small businesses. If you’ve ever struggled to share your story in a way that’s true to you, this episode will give you the inspiration to make it happen. Here’s what we chat about: How Mike went from translator to copywriter and how he uses his past experience today. The art of copywriting vs the art of other forms of writing – how’s it different? How you can use your title or label to your advantage. Why Mike decided to “sit down and do stuff” aka give copywriting a fair go. How digging out the trash, shame, and insecurities will make you a better writer and business owner. Developing your rags-to-riches story. What’s the point of writing for ourselves? Is anyone actually paying attention? Is that a good thing? Why you need to get over yourself… Mike’s personal memoir book writing process. When it might be a good idea to get back to the foundations of your business. Are you neglecting your own business, dreams, story? How The Copywriter Accelerator and Think Tank have given Mike much needed validation and how they’ve helped grow his business. Everyone’s in a rush… baby steps are great. Tune into the episode below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Mike's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  Great writers of all kinds have at least one thing in common. They tell stories in copy, in content, in books, in poetry, sometimes even on packaging and postcards. There's something magical about the way that stories hold our attention, and our guest for this episode of The Copywriter Club Podcast is copywriter Mike Garner, who just finished an entire book about stories, a book that includes many of his own. While we were talking with Mike, we took the opportunity to also ask him about his experience with the Copywriter Accelerator program, what he learned from it, and how it's informed what he's doing in this business today. There's a lot of good advice that you might be able to apply in your own business. Kira Hug:  Rob, you are really good at writing introductions. I just have to note that right here, that was well written, well done. Rob Marsh:  I don't know. I don't know about that. Kira Hug:  I cannot write an introduction for the life of me, so I'm impressed. Before we jump into the conversation, this episode is sponsored by the Copywriter Accelerator, which Rob just mentioned. It is our five-month mastermind/coaching program for copywriters who want to build a profitable, sustainable copywriting business and make 10K a month in their business consistently. If you have interest or want to learn more about the Copywriter Accelerator, especially as we talk about it today with Mike. Go to the copywriteraccelerator.com to learn more about it. Doors do close, so fair warning, doors close to the program today at midnight when this episode goes live. If you're on the fence, definitely move fast. Rob Marsh:  Yes. Kira Hug:  Okay, well let's jump into the interview with Mike. Mike Garner:  Where do I start? Well, I've been a freelancer for 25 odd years. I was living in France. I lived in France for 20 years. I was in about, it's about 10 years into my time in France perhaps, and I got to the end of the road in terms of employment. I've been a travel agent, but I lost that particular job. I trained to be a teacher, an English teacher in France. It's a competitive exam, so if they want to take 2000 candidates for example, sorry, and you come 2001st,

Tara Lassiter is our guest on the 326th episode of The Copywriter Club Podcast. After a 12-year career as a model and actress for QVC, Tara shifted into the copywriting space and became an email strategist. Whether you need to up your networking skills, need to make faster decisions, or you want to dabble into the world of TikTok, you’ll find yourself scribbling notes through the entire episode. Why Tara went from model and actress for QVC to email strategist. How is QVC similar to copywriting? Where she found her first copywriting clients. How The Copywriter Accelerator helped her propel her business forward. Do you brag about yourself? Here’s why you should. Dating vs marrying your decisions. How to hone in on what your audience wants to see from you. How to go from overthinking to taking action and accomplishing. Starting on TikTok – where do you begin? Create two versions of yourself… Here’s how. How to get more done with a limited amount of hours. Navigating the challenge of shifting from copywriter to strategist. Why you absolutely need to find a network and how it’ll change your business (and life). How to tap into your current network if you’ve never done it before. The added benefit of creating frameworks and how they help you AND your clients. Being realistic about your time and why setting realistic expectations is vital. How Tara balances being a homeschool mom, business owner, and wife. Is it really about being the breadwinner? The advice she would give to her past self. Listen to the episode below or read the transcript. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Tara's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 157 Episode 269   Full Transcript:   Rob Marsh:  Imagine for a minute selling more than a million dollars worth of a product in about an hour's time. What should you get paid for something like that? What would you learn from that experience, and how could you repeat that with other clients? Our guest for today's episode of the Copywriter Club podcast did exactly that. Copywriter and customer journey strategist, Tara Lassiter, helped sell a million dollars of lotion on QVC and made $100 for her effort. She joined us to share how that experience, along with the Copywriter Accelerator and a great network that she has built around her, helped launch her career as a copywriter. We think you're going to like this episode. Kira Hug:  But first, this podcast is sponsored by the Copywriter Accelerator. Shocking, right? Tara was a member, she's an Accelerator alumni member, so you'll hear a little bit more about the program in this conversation. Before that, it is a five-month coaching and Mastermind program for copywriters who want to build a profitable copywriting business and get closer to the 10K-a-month mark. If you feel like that could be you and you want the support and the systems and the blueprints to help you get there, along with coaching from the two of us and the support of a tight-knit community, we've bundled it all into the Copywriter Accelerator. We know it works because we've been doing it for five years now. So if you have any interest, you can jump onto the waitlist, and we will drop the link to that in the show notes. Tara Lassiter:  It started a long time ago, a little over a decade ago. In my past life, I was a model and an actress. My main client was QVC. There was one particular show, an hour-long show, where I had rubbed lotion all over my body for an hour. At the end of the hour everyone started to cheer. It was because we had sold a million dollars worth of body butter. I started to cheer and cheer and cheer.

Over 271 episodes later, we’ve FINALLY brought back Chanti Zak for the 325th episode of The Copywriter Club Podcast. From solo copywriter to agency owner, Chanti breaks down her journey over the last few years, and how she became known as THE quiz funnel expert. Her insights on growing a thriving business are ones you won’t want to miss. Here’s what we talk about: Why Chanti made the decision to hire a team and how it’s helped her grow her OWN business. Hitting a 50/50 revenue mark between clients and courses. What unique advantage do copywriters have over other business owners? How to use your energy for what you love and avoid burnout (especially when growing a family). Who was her first team member and what did they do? When to start saying “no” to client work and “yes” to your own business. How to set your team up for success and realizations that will save you time, money, and a headache. Why your business needs to be more like Mcdonald’s. The importance of having a system for everything in your business. How to break the people-pleasing pattern. Why you need to create boundaries and implement them. Where does Chanti’s copywriting energy go nowadays? Mindset shifts to go from copywriter to CEO. The challenges of writing for yourself vs. writing for clients. Should you become an e-commerce copywriter? The negative bias around shifting your content. How quizzes can work for YOUR business and why they’re still effective. Tools for building a growth mindset and handling tough conversations. How The Copywriter Accelerator helped establish foundations for her business. What’s possible in a short period of time? Press play to listen to the episode or read the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator The Copywriter Think Tank Kira’s website Rob’s website Chanti's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 54 Episode 141 Full Transcript: Rob Marsh:  If you listen to last week's episode, you know that from time to time, we like to have previous guests come back and talk about the evolution of their businesses since the last time that we spoke. This week, we're doing it again. Our guest for this episode of The Copywriter Club Podcast is former Copywriter Accelerator member and former Copywriter Think Tank member, Chanti Zak. Chanti shared the details about the three phases of her business that she's gone through over the last couple of years since we last talked to her and when she first started out as a copywriter. And if you are just starting out or you're thinking about what your business could become in the future, you're going to find a lot of inspiration in what Chanti has to share today. Kira Hug:  But first, this podcast episode is sponsored by The Copywriter Accelerator, which is our five-month mastermind/coaching program for copywriters who want to build a profitable copywriting business and make roughly $10,000 a month in their business consistently. So if that grabbed your attention, if that's what you want to do in the New Year, then join the wait list for The Copywriter Accelerator, and you can do that by going to thecopywriteraccelerator.com. Rob Marsh:  Okay, let's get to our interview with Chanti. Kira Hug:  Let's just rewind a little bit. We don't have to cover everything that's happened since we last chatted, but can you share a highlight reel with one of your highlights from the last two years post-COVID? Chanti Zak:  Oh my gosh. From the last two years, probably one of the biggest things has been building a team and just working with a lot more brilliant humans and learning how to ask for help and support in my business, but also in life. Rob Marsh:  We'll link to the first interview.

Brian Kurtz, an expert in advertising and copywriting, shares valuable insights in this episode. He discusses gaining rights to Breakthrough Advertising, creating upsells and bonuses for added value, and the relevance of a book from the 60s in today's marketing arena. He also explores the reality of book launches, how to improve relationship building, and the power of giving without expecting anything in return. A must-listen conversation for aspiring copywriters and marketers.

On the 323rd episode of The Copywriter Club Podcast, Sara Rosinsky joins the show. Sara’s initial career plan was to be a stand-up comedian, but ultimately she decided to focus on her very enjoyable day job in a Boston advertising agency, writing copy. Sara is also the author of Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar, a book intended to help people avoid making common mistakes in English. Sara’s career spans from agency life, to in-house, and freelance copywriting, so you’re not going to want to miss all the insight she shares. Here’s how it all goes down: How Sara landed her first agency job that lasted over 10 years. The creative process at an agency and being able to learn everything on the job. How to become more confident in the words you write. Why you need to have passion for all of your ideas even when they don’t make it out. What’s the real story behind working in-house? Is it a good idea to go rogue and start freelancing? Which route is for you? How her two freelance endeavors are different. To niche or not to niche. Why she decided to get consistent on LinkedIn and how she built an audience who wanted to work with her. How to create a sales force for free. Packaging deliverables for out-of-state projects – what’s the best route? Her approach to LinkedIn and how she comes up with content ideas. Sara’s mantra for copywriters. How she makes many things work at one time. What can you make happen in 27 minutes? Her book writing process and why she decided to write a book. The most common mistakes people make when writing and speaking. How to channel creativity outside of work. Listen to the episode or read the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator The Copywriter Think Tank Kira’s website Rob’s website Sara's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 4 Episode 6 Episode 282 Gin's website  Full Transcript: Rob Marsh:   A few weeks ago, I wrote an email to all of the people on The Copywriter Club list that included some crazy math about skill compounding. Because I know a lot of copywriters say they don't like math, I added the phrase, "Bear with me," to my email as I explained how it worked. Only I wrote B-A-R-E instead of the correct form of the word, B-E-A-R. What's worse is that I realized my mistake and I meant to correct it, but before I could, I had to run out, pick up my daughter from school. By the time I got back, I forgot. I hit send with my mistake in place. Fortunately, dozens of you caught my mistake and wrote back to point it out, which I really do appreciate, by the way. One of those kind correctors was our guest for this episode of The Copywriter Club podcast, copywriter and etymologist, Sara Rosinsky. When she responded to my mistake, she offered to come on the podcast and clarify this beastly language that we all speak and make it fun and memorable. We're thrilled to have Sara on the show today to talk about her business and some of the stickiest language problems that we all deal with as copywriters. But before we get to our interview, let me introduce my co-host for the week, copywriter Gin Walker, who writes for educators and online experts. She helps them connect with their audiences. Welcome back to the podcast, Gin. Gin Walker:   Hey, Rob, thank you so much. It's so awesome to be here. I'm especially pleased to be here for this episode actually thinking about Sara's fascination with grammar and punctuation and so on, because I spent a good two decades of my life as an editor. And so this is kind of my bag as well. I'm particularly pleased to be here. Rob Marsh:   Yeah, that's partly why I thought of you- Gin Walker:   Oh,

Martha Barnard-Rae joins the show for the 322nd episode of The Copywriter Club Podcast. Martha is a copywriter and TEDx speaker who opens up the conversation about how getting to know yourself makes you a better business owner. After an ADHD diagnosis, she’s learned to put a different lens on her business and lean into tools and resources that work for her, and let go of what doesn’t. This episode reframes what we understand about ADHD and self-discovery and it’s one you won’t want to miss. How she ended up an English teacher in the most isolated city in the world. Finding a mentor and providing equal value to each other. Why her business partnership ended and how she ended it. How she stumbled into a diagnosis of ADHD and how it’s affected her business. The importance of learning about yourself and tools you can utilize. Why you need to show yourself compassion. How she became a TEDx speaker and how she continues to seek opportunities. The time management struggle… How to manage your time. How taking a break when you need one can save you and your business. Why you need to have an honest conversation with yourself. How to stay in your lane and focus on things you love. Do you have the right systems in place when things go wrong? Smash that play button or check out the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator The Copywriter Think Tank Kira’s website Rob’s website Martha's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Masha's website   Full Transcript: Rob Marsh:  Building a successful copywriting business is a challenge even when everything is running smoothly. But that almost never happens as most listeners would know. Several of our guests on the podcast in the past year started their business during the pandemic and worked really hard to overcome the challenges that presented. But there are other challenges to face down things like difficult clients growing your skills and some copywriters even have challenges, like things like ADHD. Today's guest on The Copywriter Club Podcast is Martha Barnard-Rae and she opened up about what it's like to run and grow a copywriting business with ADHD. And if you struggled with focus or lack of attention, you may want to stick around for this one. And even if you haven't, there's a lot of really good advice that she offers that applies to all copywriter businesses. And now let me remind you that this podcast is sponsored by the Copywriter Accelerator. That's our program that helps copywriters, content creators, and other marketers lay a solid foundation for their business. If you are already a good writer, you're already good at the thing that you do, but you're still struggling to build a business that supports you, the Copywriter Accelerator is the program that can help you get over the hump from thinking about your business as a CEO instead of as a writer or a service provider to strategies for getting yourself out in front of the right clients, building a great brand, creating packages that people want to buy the Accelerator will help you set up your business for success in the coming year and beyond. Go to the copywriteraccelerator.com now to join the waitlist so that you get notified as soon as we open up and we will link to that in the show notes just in case you are driving or otherwise occupied and can't look that up right now. And before we get to our interview, let me introduce my co-host today. It's Masha Koyen. Masha is a copywriter and strategist for interior designers and builders. She's a member of the Copywriter Think Tank and a former Accelerator member. Masha, welcome. Thanks for being here. Masha Koyen:  Thanks so much for having me Rob. And thanks for the introduction and I'm so honored to be here.

Mariam Vossough is our guest on the 321st episode of The Copywriter Club Podcast. Mariam is a copywriter and scriptwriter who is breaking into TikTok as a means to connect with her ideal client: Gen X women. The insights she shares will not only help you become a better writer but just might give you the courage to give TikTok a shot. Here’s what we talk about: Mariam’s start in the cutting room and how she became in charge of the entire story office. Her transition to children’s author after becoming a mother. Are children’s book writers cooler than copywriters? Self-publishing vs. finding an agent – which route should you take? Why copywriting is the best career for never-ending learners. How she stumbled across copywriting and why she joined The Copywriter Accelerator. What’s the process for turning a mediocre story into great content? How copy structure is an art form and why it can change the entire dynamic of the reader’s experience. Why your ego has no place in the editing room. How Mariam tears apart copy and creates a better end product. The day-to-day of being on a writing team and writing stories for episodes. How her scriptwriting career made her fearless and develop a thick skin. How to create better open loops and cliffhangers. When she knew she was ready to transition her career. What her business looks like today and why it took her longer to niche down. How she discovered her niche and what helped her get there. Why marketers need to pay more attention to gen X women and why they’re being ignored in the first place. Showing up on TikTok – what works and who should use it? 5 steps to getting started on TikTok TODAY. How she breaks down her content pillars on social media. Creating content on TikTok without dancing. Play this episode for immediate inspiration. The people and stuff we mentioned on the show: Join The Accelerator Waitlist The Copywriter Think Tank Kira’s website Connect with Mariam on TikTok and Linkedin  Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Jenn Prochaska's episode  Episode 75 Episode 177 Episode 276 Jenn's TikTok Full Transcript: Kira Hug:  Niching down, owning your personal brand and showing up as your wild self on social media often feels like a huge obstacle for copywriters like us. But as business owners, it's kind of unavoidable, especially early on in our business when we don't have a team. The good news is we control how we niche, how we brand ourselves, and how we show up in the world. And our guest on this week's podcast is the perfect example of a writer who's not only taken control over her brand identity, but who has also built a business that provides meaning to her. And she's done it in her own way with a brilliant sense of humor and grace. Mariam Vossough is a copywriter, screenwriter, and TikTok nerd. And after this episode, you just might rethink how you show up on social media and you just might find yourself creating a TikTok account. I know she's almost convinced me, like not quite, but almost, so close. And before we jump into the interview, I want to introduce my lovely co-host this week who is feeling a little under the weather, and I appreciate her being here. So welcome back to the show, Jenn Prochaska, who is a brand messaging strategist, writer, also a guest on episode 307, which is one of my favorite episodes where we talked about overcoming addiction, scaling a business, parenthood. We went deep and Jenn was so transparent and real throughout the entire conversation. If you haven't listened to it, you've got to listen to it. So Jenn, thanks for coming back, especially when you're not feeling so great. Jenn Prochaska:  Yeah, thanks Kira. Yeah, I'm keeping it real. I'm a little congested,

On the 320th episode of The Copywriter Club Podcast, Rob and Kira sit down to debrief 2022. What worked? What didn’t? And what’s coming up in the month of December and into the new year? As you begin to reflect on the past year and plan for the next, you’ll find advice and book recommendations to guide you into a successful 2023. Here’s how the episode breaks down: Why you need to join the Strategic Growth Plan challenge TODAY. The difference between how Rob and Kira change their behavior. Trying out a different email style… Masterclasses and diary entries? Is Kira ready to move again? Early-bird for Accelerator is opening when?! CEO retreats – do you need them in your life? Why roles can change when your business grows. How stepping into a leadership role can help your business. Productivity and time management book recommendations for 2023. Check out the episode below or read the transcript. The people and stuff we mentioned on the show: Join The Accelerator Waitlist  Join the 5-Day Challenge  The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  Okay, so welcome everyone to the Copywriter Club Podcast. This is our 10th episode since the last time that Kira and I were together and just chatting about what's going on in our lives and our business and the things that we've got coming up that we're excited about. And so as we like to do, we're jumping back in to give you another update on what's happening so that you know what to look forward to from the Copywriter Club. Kira Hug:  Yeah. And we thought it would be fun to reflect, as many of us are reflecting at this time of year on what has happened over this past year, good and bad so that we can be more intentional as we move into the new year. Rob Marsh:  Every time we talk about what we've done, Kira, I feel like your list is always so long because you always move, you have a new kid, you do all these amazing things and I'm like, "Huh, I wonder what I did this year." I got to come up with something while you're talking. Kira Hug:  I think you've done many things you just didn't have quite as much time to prep as I did. So I had lots of time to think about everything that happened this past year. So we're going to share again, just like some wins and struggles, personal, and professional from the two of us. And then we are going to talk about what's happening this week in the Copywriter Club, what's happening next month, this month. So we'll try to stay on track and stay focused. I think focus might be the theme for today's... I was going to say today's interview, today's conversation - Rob Marsh:  Episode. Yeah. And if you are used to the longer episodes and you were looking forward to that, we hate to disappoint you. And if you think that other episodes are too long, this one might be right up your alley because it will probably be a bit shorter. Kira Hug:  Yeah, because let's be transparent, it's Friday; it's my end of day. Not quite your end of day, but it's Friday. So we're going to keep this short and sweet. Rob Marsh:  Yes. So Kira, why don't you kick us off. Let's talk about some of the stuff, the wins that you've had. And since we're really talking about end-of-year reflection, we'll go into that a bit more later. Yeah. What's happened this year that's been exciting for you? Kira Hug:  All right. So I do have my lengthy list in front of me. I'm going to try to just highlight a couple. Like you said, I move frequently. So yeah, moving was a big win. Moving is hard. I hope to never move again, ever. So that was a big deal. And it's also rewarding because I really like where I live now and I don't want to leave Maine anytime soon. So I think that's a win. Rob Marsh:  Yeah,

Sue Bowness is our guest on the 319th episode of The Copywriter Club Podcast. Sue is a content writer and professor who helps her clients and students tell better stories through content. In this episode, she shares her insights on the content writing industry and how it’s changed over her two-decade long freelance career. Tune in to find out: The real difference between being a business owner vs being an employee. The mindset reframe you need to take on when you decide to start your own business. Copywriting vs content writing… Are they the same? What is the true value of content writing and how do you position it to clients? How much can you actually charge for ONE blog post? Are you stuck on finding a niche? Try this. How can you make a boring topic tolerable to read? What does it take to run a profitable business for two decades? How to navigate trends and changes to your industry. How to be more productive as a full-time business owner? Creating multiple income streams to fulfill different passions. How joining the Think Tank helped her business and the power of being surrounded by high-level ambition. Are you writing your business emails the wrong way? Do you need a college degree to be a content writer? The skills that crossover with degrees and other business experience. Check out the episode below or read the transcript. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Sue's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM James Turner's episode (79) Episode 227 Episode 244   Full Transcript: Rob Marsh:  We talk a lot about copy on this podcast. I mean, it's in the name, The Copywriter Club Podcast. So over the past few years, we've spent hours talking about persuasion, and sales, and calls to action, and dozens of other copywriting strategies and tactics. We don't often talk about content, although the last couple of episodes we have talked about content, but it is a really big part of the work that many copywriters do. So today's guest on the podcast is content writer and strategist Sue Bowness. We asked Sue why more copywriters should take on content projects. We also talked with her about the things that she's done that had the biggest impact on her business, how disciplined she is with her schedule, and a lot more. So stick around to hear what she had to share with us. Before we do all of that though, this episode is sponsored by the Copywriter Underground. We recently rebuilt the entire back end of the underground to make it easier to find the training and resources that members of the underground have access to. Everything from creating the perfect proposal, which is one of the trainings in the Underground, to running a successful sales call, which is another training that's in there, to more than 40 in-depth newsletters on topics like persuasion, overcoming objections, managing your time, getting more done. I'm barely scratching the surface here. There are monthly coaching calls, weekly copy critiques, and a fantastic group of supportive copywriters in our exclusive Facebook group. Check it all out at thecopywriterunderground.com. And one more thing before we get to our interview with Sue. I feel like I'm going on and on here, but I need to introduce my guest host for the day, James Turner. James is a conversion copywriter, marketing collaborator who's worked in SaaS, tech, and education and e-commerce and about, I don't know, 50 other niches. I'm going to ask him about that in just a second. Once more, James is a friend going back six or seven years. At parties, I've called him my wingman as he introduces me around. He's a bit of an extrovert, which is an exception around copywriters. Welcome back to the show, James.