TCC Podcast #337: Generation Z and Copywriting with Carolyn McMurray

Carolyn McMurray is our guest on the 337th episode of The Copywriter Club Podcast. Carolyn is a copywriter and host of a community designed for generation Z to learn about copywriting. But how does one start a community and grow towards 100+ members? Tune into the episode to find out. You’ll also discover: Carolyn’s accidental discovery of copywriting and how she landed her first gig. Her advice for getting her business started if she had to do it all over again. How she fell into the tech niche. Why she decided to build and grow a community for gen Z? What’s her community all about and how does she benefit from it? Should you label yourself as a junior copywriter? When she increased her rates and began to build her reputation and brand. How to create a copywriting portfolio that stands out. Where she gathers inspiration to write her list weekly. Why she doesn’t take herself too seriously and how it benefits her brand. Carolyn’s advice for building a successful community. Mistakes she’s made in the growth of her community and what to avoid. Why you need something to get you out of your head. Using ChatGTP for writer’s block – does it really help? Thinking about marketing to gen z? Here’s some advice from a gen z’er. Using AI and the future of copywriting for upcoming generations. Listen to the episode by hitting play or checking out the transcript. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Connect with Carolyn The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  Way back in 1991, two academics, William Straus and Neil Howell came up with a theory about a generational cycle in American and Western history. And in their theory, they defined 13 different generations starting from the founding of the American colonies and running right up to the publication of their book. Actually, it goes farther back than those 13, but that's where they focused on. Their work is partially responsible for the way that marketers talk today about different generations like Generation X, Millennials, who are at one point also called Generation Y and Gen Z, which some academics like to call the homeland generation. So, why the long introduction about generations to start this episode of The Copywriter Club Podcast? Well, our guest for this episode is Carolyn McMurray. She's a member of Generation Z and the founder of a copywriting group exclusively for Gen Z copywriters. We asked her about how she got her start in copywriting, building a portfolio, outdated writing advice, overcoming writer's block, and what to do if you're writing to Gen Z. Stick around. This is a pretty good discussion. Kira Hug:  That might be your most Rob Marsh-esque introduction that you've ever created. Rob Marsh:  I don't know. Kira Hug:  I love it. I love it. All right, so before we jump into the interview, if you haven't heard yet, we just launched our newest podcast, AI for Creative Entrepreneurs, which officially has dropped this week with new episodes, which we'll share regularly on YouTube and also wherever you stream your podcasts. So again, that's AI for Creative Entrepreneurs. You can also check out the site where you can sign up for regular updates so you never miss an episode as we're trying our best to figure out what's happening with AI and apply it in our businesses and in our creative lives. And, we won't pass up the opportunity to also mention our mastermind, The Copywriter Think Tank, which is, in my opinion, the best place to go if you are a writer and you want to figure out what is the next thing in your business; the next offer, the next product, the next revenue stream. We've really figured out how to help writers cre...