I Love Marketing

Why aren’t your prospects buying? Learn how copywriting can revolutionize your business in today’s episode of ILoveMarketing.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/359. Here’s a glance at what you’ll learn from Parris, Richard, and John in this episode:  The THREE reasons why people won’t buy from you. How to get your prospects to believe ANY claim you make. Why Richard thinks the LEFT markets better than the RIGHT.  The FOUR things you need to NAIL DOWN to succeed in marketing.  The promise John made to himself that changed EVERYTHING.  Why 90% of the advertising world HATES John.  How to STUN your audience and JOLT them out of their fog.

Is your copy working? Learn how to write copy that sells in today’s episode with four of the top names in direct response marketing.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/358. Here’s a glance at what you’ll learn from Clayton, Brian, Jennifer, and Craig in this episode:  FUNDAMENTAL business advice for successful direct response marketing. The 10 Commandments of Copywriting: From The Copywriter Closest To God. The ONE THING everything you send should do. What you really want when you hire a copywriter.  How to STAND OUT when consumers see an average of 5,000 advertisements A DAY.  The FOUR STEPS to write successful copy AND get people to ACT. 

Joe DeMaria talks about his journey and how he helps experts turn their expertise into courses.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/357. Here’s a glance at what you’ll learn from Joe DeMaria and Joe Polish in this episode:  How to stop procrastinating and take actions that can transform your life and business AND how to have some of the best mentors help you achieve your goals. Secrets to packaging your expertise and knowledge into a course people want to buy (PLUS: The biggest reason why 80% of people never get started, and how to overcome this). The STEP BY STEP way to structure your course - Joe shares the “M.E.C.E. Principle” for ensuring your course contains everything it needs to help your customers and students reach MASTERY. One simple 3-part system that Joe DeMaria discovered from Sean Stephenson that completely shifted the way Joe created courses, helped him learn almost anything more effectively and turned his fear (and his students fear) of presenting into cool, collected, confident poise. The most important attitude for success and longevity in business and life when you’re going through your toughest challenges, facing your biggest obstacles and dealing with overwhelming levels of fear and loss.

Jason Korman shares how to create a transformative, growth-centric, and lasting culture.   If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/356. Here’s a glance at what you’ll learn from Jason and Joe in this episode:  Why Jason started Gaping Void, how it influences people at scale and the tools entrepreneurs can use to transform their companies. How to make change really happen in your company (PLUS: The secret to designing ideas that spread). The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gaping Void. How to use language and drawings to get your point across in a simple way AND reinforce your message. The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful. Jason’s definition of “culture” and how to create a culture that drives better outcomes. What to do FIRST if your company’s culture is unclear OR needs a massive overhaul. ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.

Jo De Sena and Joe Polish reveal the formula for overall success.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/355. Here’s a glance at what you’ll learn from Joe in this episode:  The three things you need to sell anything (PLUS: How to have an E.L.F business – Easy, Lucrative and FUN). Over $2 BILLION in revenue: Marketing systems and methods that work to ethically persuade and influence people to buy more from you. A smart way you can use education-based marketing to build more trust and positioning with potential customers. What everyone ought to know about entrepreneurship, money, and success. The story behind how Joe founded the highest level entrepreneurial network in the world – Genius Network(R). ArtistsForAddicts.com: The movement that is changing how people view addicts and using art as a force for good. Why Joe De Sena founded Spartan Race and the biggest problems Spartan solves. Joe De Sena shares what secretly drives him and the value system behind Spartan. Who Spartan Race is for and how the event works. Joe De Sena shares who his heroes are, his definition of success and advice he’d give his younger self. “This is the perfect diet: All you need is _____ _________ ___ ____________!” (The closer you can get to this, the better off you will be.) What to do if you’re feeling hopeless, depressed or sad and you want to be happier. How to become Spartan Fit and transform your mind and body.

Benjamin Hardy, Jason Fladlien, and Joe Polish reveal their growth and success strategies.   If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/354. Here’s a glance at what you’ll learn from Benjamin, Jason, and Joe in this episode:  How Genius Network completely transformed Ben Hardy’s life and almost 10x’ed Ben’s income. What every entrepreneur needs to know about to-do lists to become even more focused, productive and successful. One of the biggest secrets to making more money, getting paid what you deserve and living your dreams. How to put yourself in an environment where you’re surrounded by some of the smartest people alive. The formula for knowing exactly what you should charge for your products and services. The #1 optimal strategy for building a website or blog: Offer ________, and offer it in a way that ________. What the Genius Network Annual Event is and how it can make your life and business more E.L.F. (Easy, Lucrative and Fun).

Suzy Batiz is the founder, CEO, and CCO of Poo-Pourri and Supernatural. She’s a self-made entrepreneur and revolutionary explorer of infinite potential.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/353. Here’s a glance at what you’ll learn from Suzy and Joe in this episode: How Suzy came up with the idea for Poo-Pourri and her incredible journey of building a $500 million empire. How Suzy went from bankruptcy, attempted suicide and physical abuse to creating a super successful business and life. What “connection” means to Suzy (PLUS: How Suzy deals with failure – AND – her best advice for any entrepreneur going through difficulties or struggle). Suzy’s definition of success and what she really thinks about the advice to “do what you love.” The one thing Suzy says she would like to change about her life. Suzy’s answer to the question: “What does ‘money’ mean to you?” The importance of “Resonance,” “Entrepreneurial Intuition,” and “Gut Feelings.” A simple practice you can use to tap into your creativity and feel happier. The power of FLOW in making great ideas work and becoming more successful. 3 strategies for creating a better, more innovative culture in your business. What Suzy is most excited about when she thinks about the future. How to make the biggest impact you can in your business and life.

In this episode, you’ll hear from Gino Wickman as he discusses his new book, Leap, and you’ll learn what it takes to be an entrepreneur. Discover how to transform your life through entrepreneurship with more freedom, less stress, and a business that is right for you. If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/352. Here’s a glance at what you’ll learn from Gino, Joe and Dean in this episode:  Why (and How) Gino created EOS Worldwide (PLUS: How EOS can help you get control of your business and build and grow an even better business). The 6 essential traits TRUE ENTREPRENEURS have. They are the key to building a great business.  The difficulties and struggles entrepreneurs face and how you can experience more freedom and less stress growing your company. Leap: How to know if you’re an entrepreneur, how to transform your life through entrepreneurship and a proven path to entrepreneurial success. Who the book Leap is for, how Gino thinks about “work”, and how you can best prepare to be an entrepreneur and create the RIGHT business.

It’s time to STOP getting stuck in your business and START scaling. Why? Because if you’re not scaling, you’re FAILING. To reach new heights, you must implement new strategies - and Allison knows how to do just that. Allison Maslan is the CEO of Allison Maslan International, a Global Business Mentoring Company. If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/351. Here’s a glance at what you’ll learn from Allison in this episode: Scale or Fail: How To Build Your Dream Team, Explode Your Growth, and Let Your Business Soar How to get off the hamster wheel and scale your team so your company can run itself What Allison did to go from feeling trapped and overworked to having a blast building nine successful companies The biggest reason so many company get stuck at the $1M, $5M and even $10M level From Entrepreneur To Enterprise: 5 phases to scaling your business and making an impact The ONE THING you must do to double, triple, or even 10x your revenue and growth

In this episode with Ryan Levesque, you’ll discover the mistake you could have made when starting your business. This mistake could still be costing you millions – especially if you haven’t identified it yet. Learn how to avoid (or fix) this mistake and grow your business in ways you’ve never considered. If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/350. Here’s a glance at what you’ll learn from Ryan in this episode: CHOOSE: The Single Most Important Decision Before Starting Your Business The single biggest mistake people make before starting their business (and what to do instead) 7 key factors that separate the most successful markets from "red light markets" that fail Finding P.W.M’s and why it’s one of the easiest ways to increase your income The "5 Market Must-Haves” you want to make sure your market has before you pursue it A surprising, under-the-radar niche that covers Ryan’s monthly living expenses The “Urgent $10,000 Problem” that could make your business 10x more valuable Why Ryan wrote his new book “CHOOSE” (and how to get a copy of it)