I Love Marketing

Joe Polish and Dean Jackson
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Apr 29, 2019 • 1h 5min

The Simple Messaging System: What Every Business Owner and Entrepreneur Needs To Know About SMS with Amanda Dobson, Joe Polish, and Dean Jackson - I Love Marketing Episode #349

Amanda Dobson is a skilled, experienced, successful marketing executive, and a super smart digital marketer. She’s helped some brands go from zero to top of their industries and specializes in SMS messaging, push notifications, chatbots, Facebook groups and many other channels If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/amanda. Here’s a glance at what you’ll learn from Amanda in this episode: The Simple Messaging System: What Every Business Owner and Entrepreneur Needs To Know About SMS The ONE THING every social media platform has in common that can build your prospect and customer list EMAIL IS DEAD…Or Is It? The TRUTH about email marketing and how to combine it with text messaging to supercharge your results How to find new, diverse channels to communicate with people and make A LOT more money in your business A BIG MISTAKE you might be making that could be causing you to unintentionally send your customers to your competitors SMS Success: Amanda reveals how to successfully get started with SMS and use it to increase your EPC’s 3x-5x A cheaper, easier way to increase your revenue that could blow your other communication channels out of the water Amanda shares how to keep your list engaged, increase your online performance and create loyal customers for life The ideal time to contact people and send text messages if you want the best response and higher consumption What every entrepreneur and marketer should do to “mine data” and make your content 10x more engaging “Mobile Responsive” versus “Mobile Optimized”: What most business owners get WRONG (and how to get it RIGHT) 14+ SMS techniques and tips almost any small business owner can use to increase conversions and sales The psychology behind technology, social media and online marketing that can make you more influential ONE WAY to get 25%-50% click-through rates, up to 97% open rates and nearly 100% deliverability Add THIS “SNEAKY LITTLE BOX” to your order form and watch your customers buy more of your products and services The Anatomy of an SMS Campaign: Amanda walks you through step-by-step how to set up a valuable SMS campaign
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Apr 22, 2019 • 12min

Activity Kills Growth: The Truth About Growing Any Company with Ajit Nawalkha at Joe Polish's Genius Network - I Love Marketing Episode #348

Ajit Nawalkha reveals how to grow your business while working less and making a bigger positive impact.    If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/348. Here’s a glance at what you’ll learn from Ajit in this episode: Why you should focus on the 20% of your 80/20 activities in your company. How to grow your business, work even less and have a positive impact on the world. What Ajit and Mindvalley did to refine their process and transform their company. A unique way of achieving 30% to 100% growth in your company year over year.
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Apr 8, 2019 • 1h 8min

The Latte Factor: Why You Don’t Have To Be Rich To Live Rich with David Bach, Joe Polish and Dean Jackson - I Love Marketing Episode #347

David Bach reveals how to free yourself financially.   If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/347. Here’s a glance at what you’ll learn from David, Joe, and Dean in this episode: The Latte Factor: Why You Don’t Have To Be Rich To Live Rich Why David wrote The Latte Factor (and why you’re richer than you think) The $7 a day investing secret that can realistically make you a millionaire The #1 thing you can buy for any young person that sets them up financially for life David’s secrets to becoming a bestseller and one of the best marketers in the financial space What any millennial can do to get (and stay) rich, be a force for good and live the life they want and deserve
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Apr 1, 2019 • 7min

Return on Genius: The Greatest Way To Multiply Your Time and Money with Dean Jackson at Joe Polish's Genius Network - I Love Marketing Episode #346

Dean Jackson reveals what is possible when you invest in a Genius Network. If you’d like access to the video, show notes or the exercise to help you take action on what was discussed, please visit ILoveMarketing.com/346. Here’s a glance at what you’ll learn from Dean in this episode: Why wealthy entrepreneurs focus on “Who” (not “How”) to 10x their results A smarter way to think about investing in an event like The Genius Network Annual Event One the easiest ways to answer the question “What Needs Solved” in your business and life Dean shares the exponential outcome that becomes possible when you tap into a Genius Network
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Mar 11, 2019 • 12min

An Amazing 9-Word Email That Revives Dead Leads with Dean Jackson at Joe Polish's Genius Network - I Love Marketing Episode #345

Dean Jackson reveals how to monetize dead leads simply and effectively. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/345. Here’s a glance at what you’ll learn from Dean in this episode: The 9-Word Email: The Easy, Compelling and Quick Way To Make More Money How to increase the effectiveness of your marketing message by 2x, 5x, even 10x Reviving “Dead Leads”: The profitable way to monetize leads that haven’t bought from you in the last 90 days Dean gives you an exact 9-word email template you can use in your business The Starbucks Test: How to write a message so persuasive and engaging that whomever you send it to will be compelled to respond How to make sure any email you send gets delivered, avoids being flagged as spam AND gets opened The Email Barista: A smart way to effectively automate responding to emails
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Jan 28, 2019 • 13min

Maximize The Value of Digital Analytics: How to Measure Your Marketing, Get Even Better Results and Influence Your Customers to Buy More with Michael Loban at Joe Polish's Genius Network - I Love Marketing Episode #344

Michael Loban knows how to maximize the value of digital analytics.  If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/344.  Here’s a glance at what you’ll learn from Michael in this episode: * Maximize The Value of Digital Analytics: How to measure your marketing, get even better results and influence your customers to buy more * Michael shares easy to execute strategies for increasing your marketing results without spending any more money on your marketing * The #1 way to understand what is going on in the mind of your customer: N _ _ _ _ _ _ _ e ! (PLUS: A 3-step method for delivering exactly what your customer wants...) * 3 simple ways to use data and analytics to grow your business profitably and exponentially * The Influence Quadrant: A unique way to ethically influence your prospects and customers
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Jan 14, 2019 • 12min

The Power of Simplicity: 3 Simple Ideas for Simplifying Your Business and Life - I Love Marketing Episode #343

Joel Weldon knows the secret to keeping it simple in life and business.  If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/343.  Here’s a glance at what you’ll learn from Joel in this episode: Success comes in cans, not in cannots. Three ideas for simplicity in business and life. A three-pronged method for business success. The six words that changed Joel’s life forever. How the learning by listening industry began with a simple idea.
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Jan 14, 2019 • 1h 5min

The E.L.F. Marketing Plan: An Easy, Lucrative and Fun Way To Simplify All Your Marketing and Money Making Activities - with Dean Jackson and Joe Polish - I Love Marketing Episode #342

Who else wants an easy, lucrative and fun way to simplify ALL your marketing and money-making activities?  It’s called The E.L.F. Marketing Plan ... If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/342. Here’s a glance at what you’ll learn from Dean and Joe in this episode: Dean shares his definition of marketing and the difference between a Marketing Plan and an E.L.F. Marketing Plan How to properly plan out your Before, During and After business units so you constantly and consistently increase your revenue The first, easiest step you can take to create an immediate profit windfall in your business How to track data and turn it into actionable strategies you can execute to create business breakthroughs A method for maximizing every lead you get in your business and growing your business's revenue How to turn an episodic, sporadic marketing plan into a consistent, repeatable, successful marketing plan The truth about getting results with business plans, mission statements, vision statements, KPI's and more Dean and Joe discuss the E.L.F. Filter that can make your business and life easier, lucrative and more fun! How your E.L.F. Marketing Plan can give you more time, leverage your efforts and make you more money The power of being around successful people (AND: How to put yourself into one of the highest level groups in the world)
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Dec 21, 2018 • 1h 17min

Yoga Marketing Secrets For Transforming Your Business: Joe and Dean Share Breakthrough Business Strategies With Twisted Yoga’s Stephanie Taylor - I Love Marketing Episode #341

Stephanie Taylor, owner of Twisted Yoga Studios, shares her expertise on building a thriving yoga business. She discusses the importance of creating predictable and profitable customer experiences. Strategies to maximize revenue and lead generation, along with the effective use of gift cards, are highlighted. Stephanie emphasizes a results-oriented approach to attract and retain clients while boosting engagement and conversions. Unique marketing techniques for aerial yoga and leveraging social media also take center stage.
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Dec 17, 2018 • 1h 10min

Youth Marketing Masterclass: Four Under 20 Influencers Reveal The Right Way To Connect and Engage With Young People with Connor Blakley, Jesse Kay, Madison Bregman, Ishan Goel, and JP Sears - I Love Marketing Episode #340

Does Influencer Marketing intrigue you? What do entrepreneurs need to know and understand about Generation Z (and younger generations) to connect and engage with that audience? At the 2018 Genius Network Annual Event, Joe Polish brought four amazing under-twenty influencers to his stage for a Youth Marketing Masterclass panel. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/340.  Here’s a glance at what you’ll learn from Connor Blakley, Jesse Kay, Madison Bregman, Ishan Goel, and JP Sears in this episode: What entrepreneurs need to know and understand about Generation Z and younger generations How to reach, market and transform your company connecting and engaging with young people Connor, Jesse, Ishan and Madison share what's working effectively now offline and online Where brands fail and go wrong when talking to young people (and what to do about it) Some of the newest ways to connect with your prospects, customers and other brands The two big differences between Generation Z and other generations How to capture the minds and hearts of an emerging demographic poised to become the world’s biggest spenders The culture formula smart businesses and brands use with young people to achieve extraordinary results Jesse, Ishan and Madison give their perspective on the future of youth marketing What brands and businesses can do to better connect with today’s young woman Turning Moments Into Movements: How to activate Generation Z and create impact in real time How to create an environment Generation Z’s are attracted to, excited about and want to be a part of What you need to do with young people in the first 60 to 80 seconds to increase consumption, engagement and community 2 misconceptions businesses have about Generation Z and how you can make your brand more useful and valuable What you can learn from Fortune 500 companies, professional athletes and celebrities to monetize and engage your digital and social audience Connor, Jesse, Ishan and Madison give their best advice for young people that want to make a difference in the world

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