

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Dec 3, 2018 • 13min
The Importance of Self Education Revisited - with Dan Sullivan and Joe Polish - I Love Marketing Episode #339
5 years ago Dan Sullivan shared with Joe ‘The Self Education Plan For Entrepreneurs.” It was a brand new way of “thinking about your thinking” that leads to more curiosity and more success. Today we revisit that conversation in an edit the offers the key points in less than 12 minutes. If you want more from Dan Sullivan and Joe Polish, be sure to check out their Podcast 10xTalk wherever you listen to Podcasts - or check them out online at 10xTalk.com. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/339. Here’s a glance at what you’ll learn from Dan Sullivan in this episode: How the educational system actually deters entrepreneurial progress The reason self-education and reading develop more curiosity and more success Three fundamental principles that determine you and your organization’s value and progress in the marketplace How to transform your organization into a school that teaches you new skills and capabilities forever (and attracts star team members)

Nov 19, 2018 • 46min
Successfully Selling To Young People with Connor Blakley (replay) - I Love Marketing Episode #338
Connor runs a company called Youth Logic that helps brands understand youth culture to further their marketing strategy. To successfully sell to young people, there are the 4 SECRETS to doing it. Here they are… If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/338. The following is a replay from Genius Network Episode #107 - GeniusNetwork.com/107. Here’s a glance at what you’ll learn from Connor Blakley in this episode: To successfully sell to young people, there are the 4 SECRETS to doing it. Here they are… The biggest misconception people have about Generation Z and the biggest mistakes entrepreneurs make when selling to Generation Z Everyone is going digital to reach young people. Instead, use ________ to reach with young people. (Almost NONE of your competitors are using this. If you do, it will give you a HUGE advantage) R______ + C_______ = The Culture Formula. Get this right and watch your brand and business achieve extraordinary success 2 difference between Generation Z and Millennials that impact your business The Genius Network Youth Panel: Learn from the world's top young entrepreneurs at this years annual event

Oct 26, 2018 • 1h 10min
Youth Marketing: How To Engage and Connect with Young People (Featuring Four Under 20 Youth Experts) - I Love Marketing Episode #337
How do you market to Gen Z? What is the right way to connect and engage with the young? Do you know the biggest mistakes people make when trying to market to this exciting demographic? Joe Polish gathered 4 experts in youth marketing and asked them these questions and more. It’s a preview and a sneak peek of his anticipated panel on the same topic at this year’s Genius Network Annual Event. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/337. Here’s a glance at what you’ll learn from the panel in this episode: 2 ways to unlock the potential to connect with your young fans and audience through your whole digital presence The right way to connect and engage with young women and Gen Z influencers on multiple platforms 3 misconceptions businesses have about Gen Z and how you can use it to your advantage The biggest mistakes people make when trying to market to young people and what to do about it Jesse, Madison, Ishan and Connor give advice for young people who want to make a difference in the world One of the best ways to authentically sell more of your products and services to young people

Oct 22, 2018 • 1h 19min
The Power of Courses: How Having An Online Course Can Transform Your Business And Life - with Jonathan Levi - I Love Marketing episode #336
The following is a special replay from Piranha Marketing’s Genius Network Podcast. You can subscribe on your favorite Podcasting platform - or visit http://GeniusNetwork.com for more. Would you like to know how to scale your business, create a community of raving fans and make more money? Join Joe Polish for a conversation with Jonathan Levi about the power of an online course. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/336 Here’s a glance at what you’ll learn from Jonathan in this episode How to scale your business, create a community of raving fans and make more money One thing you can do to massively increase your believability and credibility online A technique for selling thousands, hundreds of thousands, even millions of dollars of your online curse What most people get wrong when creating and selling courses online (and what to do instead) Jonathan shares how to learn almost anything faster and more effectively Two big entrepreneurial lessons Jonathan discovered in business (These two lessons can give you A LOT more freedom) Accelerated Learning: 3 strategies for improving your memory and increasing your reading speed One of the most important elements you need to build engaging, high value courses The right way to charge premium prices for your courses (PLUS: The formula for how much you should carge for anything you sell…) I______ A N____: The first step you should take when creating your online course

Oct 8, 2018 • 12min
Collaborate To Elevate: One Of The Most Effective Strategies For Amplifying Your Business - with JJ Virgin - I Love Marketing Episode #335
JJ Virgin connected the top health experts in the world and turned her competition into valuable partners. This is how she did it. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/335. Here’s a glance at what you’ll learn from JJ in this episode: What JJ did in the health industry to organically connect the top health experts together How to turn your competitors into valuable partners that help grow your business One simple technique for attracting thousands of new Facebook fans every week The fastest, easiest way to create valuable products without you having to do any of the work What you can do to quickly build your list and massively increase your credibility

Sep 24, 2018 • 13min
Secrets From The Biggest Internet Product Launch Of All Time with Jason Fladlien - I Love Marketing Episode #334
There are 5 key elements of a compelling offer your customers can’t resist. Here is what they are, in a story of 22 million dollars generated in 8 days. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/334. Here’s a glance at what you’ll learn from Jason Fladlien in this episode: $22,000,000 In 8 Days: Secrets from the biggest internet product launch of all time The affiliate strategy Jason used to refer $9.7 million in business Jason Reveals The Launch Success Formula: O____ + L____ + E____ The 5 key elements of a compelling offer your customers can’t resist 3 ways to attract more qualified leads and customers to your business How to put together a simple, effective launch event schedule The single greatest persuasion element you can ever have during a launch

Sep 10, 2018 • 14min
Great Copywriters Are Not Delivered By A Stork - with Brian Kurtz - I Love Marketing Episode #333
There are seven attributes that all the best copywriters in the world share. Brian Kurtz shares them with you. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/333. Here’s a glance at what you’ll learn from Brian in this episode: Great Copywriters Are Not Delivered By A Stork: Brian reveals insider secrets to copywriting success The 7 attributes top copywriters have in common (and what to look for when you hire a copywriter) One of the most important books on copywriting ever written… Writers Who Write Winners: What world-class copywriters do differently Brian’s worked with some of the top copywriters in the world and shares one of the most important steps you can take to become a super-successful copywriter

Aug 27, 2018 • 12min
Creating Authentic and Profitable Win-Win Relationships in Your Business with Kevin Thompson at Joe Polish's Genius Network - I Love Marketing Episode #332
How would your business change with a 4-step strategy for increasing your revenue and creating authentic, profitable win-win relationships? Kevin Thompson offers his 2 million dollar process that attracts big clients. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/332. Here’s a glance at what you’ll learn from Kevin Thompson in this episode: The Secret of Making Powerful Connections: A $2 million process that attracts big clients How to find the hidden, unseen and unobvious (but most valuable) opportunities in your business A 4-step strategy for increasing your revenue and creating authentic, profitable win-win relationships Kevin reveals the #1 most powerful thing you can do in your business and in your life

Aug 13, 2018 • 12min
The Only ROI You Need To Measure - with Connor Blakley - I Love Marketing Episode #331
What’s more important? Return on interaction or return on investment? If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/331. Here’s a glance at what you’ll learn from Connor Blakley in this episode: The Only ROI You Need To Measure: This 16 year old will change the way you look at your company’s investments Why most business have the WRONG focus (and the #1 thing you should be focusing on to grow your company) The right way to attract Gen Y’s and Gen Z’s without triggering their B.S. meter One of the most important things you can do to gain the trust and loyalty of Gen Y’s and Gen Z’s Connor reveals strategies for getting millions of impressions, massive PR and a slew of new customers

Jul 30, 2018 • 12min
How You Can Own It, But Not Run It with Jerry Hayes - I Love Marketing Episode #330
One question changed Jerry’s life forever - plus 7 tips for building more freedom into your business. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/330. Here’s a glance at what you’ll learn from Jerry in this episode: The secret to owning a business without having to run it day-to-day One question that changed Jerry’s life forever and how it can transform your business Does your business rely on YOU to keep working? Make this shift and start having your business work FOR you… Jerry reveals his 7 most important tips for building more freedom into your business Mailbox Money: How to take more free time off and still make the same (or more) money from your business