I Love Marketing

Want to get in on the first-ever I Love Marketing Zoom Meet-Up? Well, here’s your chance! Get in on the action in today’s episode of the I Love Marketing podcast. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/369. Here’s a glance at what you’ll learn from Joe and Dean in this episode:  Dean gives his thoughts about virtual meetings and why they are poised to become more and more popular over time. The D.O.S. Conversation: How identifying your clients’ D.O.S. can help you make better offers and transform your business. Why a compelling offer is 10x more powerful than a convincing argument for making your sales and marketing 10x easier. More cheese, less whiskers: How to find out what your audience wants and tap into the jetstream of personal compulsion.

Do you get the feeling that you’re meant for more? Learn how to turn your knowledge into profits in today’s episode of the I Love Marketing podcast. If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit https://ilovemarketing.com/368. Here’s a glance at what you’ll learn from Lisa, Joe, and Dean in this episode:  Lisa’s 5-Part Formula for discovering your million-dollar value and making a massive difference. What you can do to lead with generosity to make compelling offers WITHOUT being offensive. One thing people want right now and how you can use it to get (and keep) more customers. A simple exercise you can use to discover what you’re truly meant for in order to serve people. How to “make peace with sales” and make irresistible offers so you can make more money. What you can do to transform worry, fear, and confusion into courage, confidence, and strength. How to harvest what you already know to help your customers during an economic downturn. Discover Your Unique Value: Find the natural, unique gifts you already have to help more people. A better way to package your deliverables so people value them and get more value from them.

Do you have commission breath? Learn how to build an empire without making a stink in today’s episode of the I Love Marketing podcast.  If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/367. Here’s a glance at what you’ll learn from Dean and Joe in this episode:  How to avoid having "Commission Breath", spot social media narcissists, and why we're all living in "Cloudlandia". The amazing success behind Kylie Jenner's billion-dollar brand and the 3 elements YOU can use to build an empire. A rarely told story of how the Koch brothers made their money and the lesson you can use to create valuable collaborations. Why there is more opportunity now than at any time in history and how you can tap into it no matter where you are. The importance of developing CAPABILITIES and how to utilize them to get bigger, better, wealth-generating results.

Joe Polish and Alex Moscow, the founder of Congruent Coach, have cracked the code to successfully serving high-level clientele with integrity, authenticity, and passion. Learn how they do it in today’s episode of I Love Marketing. If you’d like access to the video, show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/366. Here’s a glance at what you’ll learn from Alex and Joe in this episode:  3 things you need in order to sell anything, the difference between “marketing” and “selling”, and the #1 job of every business owner. Why understanding the PSYCHOLOGY of your clients and customers is MUCH more important than any tactic or technique. The biggest mistake entrepreneurs make in business AND one of the most effective ways to stand out in any marketplace. Do this ONE thing with your top 5 clients in order to generate more leads on autopilot and attract HIGHER PAYING CLIENTS. The 3 ways to learn ANYTHING effectively and easily.  How to think about your marketing so it gives you the highest possible chance of success in your business. How to fill up your business with more people than you can handle.  THE MOST IMPORTANT SKILL you need if you want to get peoples’ attention and impact people all over the world. How to fill up events with interested, pre-qualified, ready-to-buy prospects who become CUSTOMERS FOR LIFE. Want to launch a successful podcast? Here’s how to AFFORDABLY launch (and grow) your podcast SUPER quickly. The ONE THING Joe credits with having made him millions (and BILLIONS for service businesses he’s trained). What one of the highest-paid copywriters in the world said to do if you want to succeed BIG online. A simple strategy ANY entrepreneur could use that made one entrepreneur $67,000 from ONE SALE.

Are you having a hard time comprehending the new CARES Act and what it means for you? Learn how Tony Rose and Jim Dew unpack it in today’s episode of the I Love Marketing podcast.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/365. Here’s a glance at what you’ll learn from Jim, Tony and Joe in this episode:  The COVID-19 CASH Conversation: How To Utilize The CARES Act and New Laws To Increase Your Cash and Keep Your Business Going During COVID-19 (Featuring Jim Dew, Tony Rose, and Joe Polish) Jim and Tony discuss the $2.2 Trillion CARES Act, the Federal Paycheck Protection Program, and how you can apply for it to maintain your cash flow and keep your employees   The tax and legal implications you MUST be aware BEFORE you apply for COVID-19 loan and grant programs (This could save you hundreds of thousands of dollars…) Why you should NEVER keep deposits in a bank you owe money to (PLUS: One way you to get cash from your bank WITHOUT having to sell your portfolio…) Jim’s C.O.V.I.D. Decision Model: The “C.O.V.I.D.” decision-making process you can use for making tough business decisions during the COVID-19 crisis A grant you can get right now if you need IMMEDIATE money; A specific loan you can get for up to $2 million; and a 50% payroll tax deferral you can utilize Jim talks about new laws that can help entrepreneurs get money back from taxes they paid in the past – AND – several other ways you can conserve cash How to maintain the right mindset during this crisis and the OPPORTUNITIES in business, real estate, and stocks entrepreneurs should be thinking about

Roland Frasier, Dean Jackson, and Joe Polish recognize that we will all be affected by the Coronavirus pandemic and its economic implications in some way, shape or form. Learn how they’re handling it with swift and decisive action in today’s episode of I Love Marketing. If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/364. Here’s a glance at what you’ll learn from Roland, Dean, and Joe in this episode:  How to ADAPT in rapidly changing times - even if live events are your livelihood.  How Roland handled the postponement of Traffic and Conversion Summit. The 3 questions Roland FIRST asked himself when making the decision.  The MINDSET that will get us out of an economic crisis.  Why QUICKNESS and DECISIVENESS are necessary when taking action.  Why cash flow, operations, and marketing shifts need to be assessed ASAP. What Joe communicated in his latest TEAM HUDDLE in response to the times.  How to deliver the deliverable no matter what.  How to make the best operations and marketing decisions during tough times.  Essentials, indulgences, deferrables and how your product determines your behavior.  How to WIN with calm and focused intention.  A lesson from a boxer about getting punched in the face. 

Patrick Gentempo and Joe Polish know the importance of taking a clear stand to elevate your brand, your business and your life in times of success and in times of chaos. Learn why it’s so important in today’s episode of I Love Marketing. If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/363. Here’s a glance at what you’ll learn from Patrick and Joe in this episode:  Why WHO YOU ARE and WHAT YOU STAND FOR is the key to building a business and life that works. A big mistake entrepreneurs make in business AND the jet fuel that drives EVERYTHING in business. What "Maximum Tension" is and how to use it to get more done and drive your business forward. Identity Burnout: How creative destruction can lead to a better, more effective future. The secret to happiness Einstein wrote down that sold at auction for $1.56 million. 3 questions for upleveling your thinking and transforming your life. Pain, Pleasure, and Purpose: Digging into your soul to create a breakthrough brand. What to do transform pain, overwhelm, and internal incongruence into a life you love. The life-changing experience Patrick had at the Holocaust Museum in Israel.

Jay Abraham, Dean Jackson, and Joe Polish share perspectives for leading a business in the midst of worldwide chaos, uncertainty, and fear.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/362. Here’s a glance at what you’ll learn from Jay, Dean, and Joe in this episode:  The difference between CHAOS-INSPIRED exploitation and opportunity. What they think of Coronavirus and its impact on the market RIGHT NOW. How Jay and his client got out of massive financial devastation.  Why there’s ALWAYS a solution - even in adversity.  What Dean did in 2008 to leverage an ethical opportunity. What it looks like to respond versus react. The ONE practice that permanently changed the way Joe responds to life.  B.R.A.N.D.: A Buying Reflex Affecting NOW Decisions. How to be PREEMPTIVE and ELEVATE yourself above the chaos.  Why a RESULTS-LEADER will always trump a thought-leader.  The DISCONNECT between the value you sell and the value someone will buy. The incorrect ASSUMPTION entrepreneurs make about results.  How Dean adapted quickly to Coronavirus limitations to STILL produce results.  Unlearning is more important than learning at some point.  FOUR questions to ask yourself during your designated “thinking-time”.

Dan Sullivan, Dean Jackson, and Joe Polish know the secret to getting results and living an aligned life that is easy, lucrative, and fun. Learn how they do it in today’s episode of I Love Marketing. If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/361. Here’s a glance at what you’ll learn from Dan, Dean and Joe Polish in this episode:  G______ and C________: A 2-part system for producing outcomes that are 10x bigger than normal. Dean Jackson's "Results Method" that gets your clients faster, easier, more profitable results. The secret to more balance, alignment, and ease between your personal and professional life. Watch Out For Sock Puppets: How to instantly spot inauthentic liars and fakes. How to avoid getting caught up with people that don't share your value system. I'm Number 21: Dan's unique mindset for providing value and developing great friendships.

Want to increase your product’s price by up to 60 times? A good story may be the answer to do just that. Perry Belcher, the co-founder of Digital Marketer and the Traffic and Conversion Summit, shares how to tell a great story that works in today’s episode of I Love Marketing with Joe Polish. If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/360. Here’s a glance at what you’ll learn from Perry and Joe in this episode:  How a high school dropout from Kentucky now makes millions of dollars a year. An experiment was conducted where 200 products had STORIES added to their item description page, and some of these stories increased the price at which these items were sold by as much as 60X (60 TIMES!)  THE 5 BIG IDEAS behind stories that performed the best. How stories work, the 4 brain chemicals involved in storytelling, and how to write a great story (PLUS: The #1 rule when writing stories). The Soap Opera Formula: How to write a story so compelling and engaging you’ll barely keep from buying your own product or service. 3 Steps To Masterful Storytelling (INCLUDING: How to set a scene, the 4 primary characters to every successful story, how to shape your story, and much more). A free app you can use to write much more effective copy AND get as much as a 100% bump in your email campaigns.