Business Wars
Wondery
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
Episodes
Mentioned books
Aug 26, 2019 • 26min
Harley and the Biker Wars - Japan Takes No Prisoners | 4
In 1963, Harley-Davidson faces a dire challenge from Japanese giants like Honda, transforming the motorcycle landscape. The emotional stakes run high as loyal supporters grapple with the brand's declining dominance. Meanwhile, Hunter Thompson's exploration of the Hells Angels cements their infamous allure, questioning the identity of the 'real' biker. Amidst corporate struggles, the launch of the Electra Glide and its consequences spark intense public scrutiny. Can Harley embrace change in an evolving culture, or will it be left in the dust?
Aug 21, 2019 • 20min
Harley and the Biker Wars - Uneasy Riders | 3
After WWII, disenchanted veterans form wild biker clubs, igniting chaos in Hollister, California. Hollywood's 'The Wild One' showcases Harleys, much to the ire of the brand's Milwaukee bosses. As the company turns 50, they celebrate the demise of a rival, yet face new threats from British brands. Elvis Presley boosts Harley's image with his new KH model, while the rise of the Hell's Angels transforms the brand's reputation into one of danger, amidst fierce competition from rising Japanese manufacturer Honda.
Aug 19, 2019 • 24min
Harley and the Biker Wars - The Hog Is Born | 2
In 1903, Harley-Davidson entered the fledgling motorcycle market, directly challenging the dominant Indian Motorcycles. As both companies navigated the dangerous world of board track racing, they faced reputational crises, with Harley distancing itself from tragedy while Indian was marked by a connection to Mexican rebel Pancho Villa. World War I becomes a game-changer, altering market dynamics. Amidst fierce rivalry and economic turmoil, both brands even consider a secret alliance to combat car manufacturers and the Great Depression.
Aug 14, 2019 • 25min
Harley and the Biker Wars - The British Invaders | 1
Dive into the chaotic world of 1947 Hollister, where Harley-Davidson faces the rise of outlaw bikers and intense competition from British brands like Triumph. Discover how the iconic American motorcycle brand navigates its transformation from humble beginnings to cultural icon, even appealing to the government for support. The tension escalates with Senate hearings scrutinizing Harley's market practices, sparking a fierce battle for dominance in an evolving motorcycle landscape.
Aug 7, 2019 • 26min
Business Battles | Monster vs Beats by Dre | 1
Discover the intriguing clash between Monster and Beats by Dre in the headphone market. Explore how a pivotal meeting with music icons revolutionized the industry. Delve into the journey of Monster Cable's founder and the role celebrity influence played in shaping Beats. Uncover the ambitious plans that fueled their fierce rivalry, highlighting the marketing genius behind both brands. Witness the dramatic rise and fall of Monster in a high-stakes battle that changed consumer perceptions of sound forever.
Aug 5, 2019 • 28min
Cereal Wars-The Most Important Meal | 7
Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscura. Alex has traced the origins of breakfast as a meal and how cereal marketing came to be so aggressive.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 31, 2019 • 25min
Cereal Wars - Going Soggy | 6
In the year 2000, Kellogg's finds itself dethroned by General Mills, bringing new CEO Carlos Gutierrez into action. The battle for top cereal maker escalates as consumer habits shift towards convenient breakfasts. Amid this, Kellogg's pivots by acquiring health brand Kashi and exploring new market territories like Keebler Foods. Interestingly, sugary cereals like Lucky Charms still attract lovers of indulgence, showcasing the tension between health trends and consumer cravings. Cereal companies face the challenge of reformulating beloved classics without losing their essence.
Jul 29, 2019 • 26min
Cereal Wars - Trix of the Trade | 5
In the 1980s, the cereal landscape is heating up! General Mills leverages the Pac-Man craze with a new cereal while Kellogg's gears up for a bold ad campaign targeting health-conscious adults. The competition intensifies as Kellogg's introduces innovative products like C-3PO cereal, triggering both excitement and controversy. Meanwhile, Cheerios starts to overshadow Frosted Flakes in sales, leading to intense price wars and strategic battles. It's all about innovation and rivalry in the world of breakfast cereals!
Jul 24, 2019 • 27min
Cereal Wars - Cereal Offenders | 4
In the late 1950s, General Mills scrambles to create animated characters to compete with the likes of Kellogg’s and Post. The introduction of quirky personas like the Trix rabbit showcases innovative marketing strategies. As General Mills launches Lucky Charms, Post faces setbacks with space-themed cereals. Meanwhile, a nutrition advocate confronts the industry about misleading claims in a heated Senate hearing. The podcast highlights the tension between sugary cereals and the emerging demand for healthier options, marking a turning point in breakfast culture.
Jul 22, 2019 • 25min
Cereal Wars - Sugar Rush | 3
In the aftermath of World War II, the cereal industry faces a sugary revolution as Post launches Sugar Crisp, challenging its rivals. Kellogg’s and General Mills wrestle with the dilemma of moving towards sweetened cereals or maintaining their health-focused image. The rise of television transforms marketing strategies, putting children at the center of cereal advertising. A harrowing corporate expedition to the Yukon highlights the lengths companies will go for promotion, while chaotic marketing campaigns shake the industry to its core.
