Business Wars Uber vs Lyft | Race to the Bottom | 3
Jun 8, 2020
In 2013, Lyft throws a party for drivers, only to be interrupted by Uber's aggressive tactics. The rivalry heats up as Uber's founder employs cutthroat strategies to gain the upper hand. Meanwhile, Lyft's eco-friendly approach faces hurdles despite reaching a million rides. As financial struggles loom, the co-founders must choose between their values and survival in a cutthroat market. This corporate showdown reveals the lengths each company will go to dominate the rideshare landscape.
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Uber Crashes Lyft Party
- Uber employees crashed a Lyft driver appreciation event in LA, offering cookies iced with Uber's logo.
- They also wore shirts with referral codes to poach Lyft drivers.
Kalanick's Win-at-All-Costs Mentality
- Kalanick's aggressive tactics stem from his belief that only one ride-sharing company can ultimately succeed.
- He felt Lyft copied Uber's model and was determined to eliminate them.
Operation Slog
- Uber employees ordered and canceled thousands of Lyft rides to disrupt their service and frustrate drivers.
- This tactic, known as "Operation Slog," aimed to damage Lyft's operations.
