Business Wars Uber vs Lyft | Kill or Be Killed | 4
Jun 10, 2020
Uber faces backlash from the taxi industry, riders, and even Tim Cook of Apple regarding its questionable business practices. Lyft fights back with strategic partnerships, including an alliance with Didi to expand globally. The rivalry intensifies as Uber works to maintain dominance while battling protests and regulatory issues. In a landscape of aggressive competition, both companies navigate crises and cybersecurity threats to assert their claim over the ride-sharing market.
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Secret Fingerprinting
- Travis Kalanick met with Tim Cook at Apple HQ, facing potential removal from the App Store.
- Uber had secretly been fingerprinting iPhones, violating Apple's privacy guidelines.
Lyft's Comeback
- Lyft, despite near collapse, persisted with its "Driving You Happy" campaign and expanded to 30+ cities.
- They also secured serious investments, positioning themselves as the ethical alternative to Uber.
Global Backlash
- Violent anti-Uber protests erupted in Paris due to UberPop, which used unlicensed drivers.
- Similar roadblocks arose in Spain, Berlin, and Amsterdam, highlighting taxi industry resistance.
