

Business Wars
Wondery
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
Episodes
Mentioned books

Sep 23, 2019 • 27min
WWF vs WCW - Shock Tactics | 5
In 1996, the wrestling war heats up as WCW aims to steal WWF's audience with two brand tactics focusing on family and young males. Vince McMahon counters with a strategy embracing controversy, risking the WWF's network support. The intense feud between Brian Pillman and Stone Cold Steve Austin reaches shocking heights, blurring scripted lines and raising backlash. The tragic death of Pillman adds emotional depth, while Vince's betrayal of Bret Hart transforms the narrative landscape, solidifying his villainous persona amid escalating corporate pressures.

Sep 18, 2019 • 26min
WWF vs WCW - New World Order | 4
In 1995, the wrestling world is torn in the Monday Night Wars. WCW, under Eric Bischoff, is stealing top talent and launching aggressive tactics against the WWF. As the rivalry escalates, a pivotal legal battle brews over star wrestlers Scott Hall and Kevin Nash. Then, Hulk Hogan's shocking betrayal at Bash at the Beach becomes a game-changer, leading to the birth of the New World Order. Meanwhile, the WWF struggles to adapt, paving the way for antihero Stone Cold Steve Austin. The pressure mounts as both companies vie for dominance in the ring.

Sep 16, 2019 • 25min
WWF vs WCW - Prime Time | 3
In 1994, the battle for wrestling supremacy heats up as WCW, fueled by Ted Turner's deep pockets, begins poaching stars from WWF. Hulk Hogan's shocking defection to WCW marks a significant shift in popularity and power dynamics. Meanwhile, WWF struggles under Vince McMahon’s cloud of legal troubles and internal dissatisfaction among wrestlers. The launch of WCW's 'Monday Nitro' promises a fierce showdown against WWF's 'Monday Night Raw', setting the stage for an unforgettable rivalry in professional wrestling.

Sep 11, 2019 • 26min
WWF vs WCW - Bulking Up | 2
The 1990s bring turmoil as WWF faces a steroids scandal that threatens its family-friendly image. Tensions rise with Ric Flair's controversial move from WCW to WWF, shaking up the wrestling landscape. Meanwhile, Eric Bischoff redefines WCW's strategy, aiming for national prominence and negotiations with Disney. The struggle within WCW contrasts with WWF’s damage control, showcasing the fierce competition and evolving dynamics in the wrestling world.

Sep 9, 2019 • 30min
WWF vs WCW - Titan Rising | 1
In the early 1980s, Vince McMahon sets the wrestling world ablaze by taking over the WWF, aiming to dominate the industry. His ambitious vision transforms wrestling into a billion-dollar spectacle, aided by icons like Hulk Hogan and the launch of WrestleMania. Meanwhile, a rival emerges as Ted Turner acquires Jim Crockett's promotion, igniting a fierce battle. As tensions rise between these broadcasting titans, unexpected incidents reshape the landscape, setting the stage for a dramatic rivalry in wrestling history.

Sep 4, 2019 • 28min
Electric Bikes | 7
Join automotive journalist Bradley Brownell, an expert from Jalopnik.com, as he navigates Harley-Davidson's bold shift to electric motorcycles. He shares his thrilling test ride of the Livewire, a pivotal model aimed at the urban and eco-conscious market. As baby boomers age out, Harley grapples with attracting younger riders while balancing nostalgia for traditional bikes. The discussion highlights the innovation challenges and the necessity of charging infrastructure, setting the stage for a dramatic transformation in the motorcycle industry.

Sep 2, 2019 • 25min
Harley and the Biker Wars - Live to Ride | 6
Harley-Davidson battles fierce competition from Japanese motorcycle manufacturers in the 1980s, leading to a pivotal moment with U.S. import tariffs. The brand evolves, blending nostalgia with modernization to attract younger riders while facing financial struggles. Its transformation from a rebellious icon to a luxury status symbol highlights the shifting dynamics in motorcycling. A vivid look at biker culture and the company's efforts to adapt with electric models adds depth to its ongoing legacy. Can this iconic brand survive the test of time?

Aug 28, 2019 • 25min
Harley and the Biker Wars - The Freedom Machine | 5
In 1969, the release of Easy Rider skyrocket's Harley-Davidson's appeal among the counterculture, much to the dismay of its conservative Milwaukee roots. The notorious Hells Angels reveal surprising insights about their love for the brand, while Willie G. Davidson emerges as a key player who champions the outlaw image. As Harley faces fierce competition from Japanese motorcycles, the bold spirit of customization and innovation becomes essential for survival, leading to unexpected political support during a crucial election.

Aug 26, 2019 • 26min
Harley and the Biker Wars - Japan Takes No Prisoners | 4
In 1963, Harley-Davidson faces a dire challenge from Japanese giants like Honda, transforming the motorcycle landscape. The emotional stakes run high as loyal supporters grapple with the brand's declining dominance. Meanwhile, Hunter Thompson's exploration of the Hells Angels cements their infamous allure, questioning the identity of the 'real' biker. Amidst corporate struggles, the launch of the Electra Glide and its consequences spark intense public scrutiny. Can Harley embrace change in an evolving culture, or will it be left in the dust?

Aug 21, 2019 • 20min
Harley and the Biker Wars - Uneasy Riders | 3
After WWII, disenchanted veterans form wild biker clubs, igniting chaos in Hollister, California. Hollywood's 'The Wild One' showcases Harleys, much to the ire of the brand's Milwaukee bosses. As the company turns 50, they celebrate the demise of a rival, yet face new threats from British brands. Elvis Presley boosts Harley's image with his new KH model, while the rise of the Hell's Angels transforms the brand's reputation into one of danger, amidst fierce competition from rising Japanese manufacturer Honda.


